AIMS Accountants for Business
(https://www.aims.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is strengthened by naming the CEO, Gary Robinson, and providing a direct email for service complaints, which is a rare transparency signal. However, a gap exists where the 200 accountants are referenced as a collective authority without showcasing individual credentials or Person schema to verify their qualified status. The technical implementation is functional, though the repetition of the same H1 Business Accountants for Business People five times on the homepage indicates a template-heavy approach rather than bespoke content design.
The site makes bold claims about being cost-effective and understanding business challenges without providing a single case study or ROI metric. While they mention fixed fees and cash flow benefits, there is no evidence of specific tax savings achieved for clients or measurable business growth outcomes. The marketing tone promises national strength but the substance is limited to a directory of individuals.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/",
"url": "https://www.aims.co.uk/",
"name": "AIMS | Corporate, Sole Trader, & Small Business Accountants",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"about": {
"@id": "https://www.aims.co.uk/#organization"
},
"datePublished": "2018-03-08T14:49:26+00:00",
"dateModified": "2024-08-15T09:58:55+00:00",
"description": "AIMS provides accountancy services and advice for businesses in the UK, including year-end accounts, bookkeeping, tax returns, VAT, and payroll management.",
"breadcrumb": {
"@id": "https://www.aims.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/contact-us/",
"url": "https://www.aims.co.uk/contact-us/",
"name": "Contact us | AIMS Accountants for Business",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"datePublished": "2018-04-13T15:39:25+00:00",
"dateModified": "2023-11-16T15:59:10+00:00",
"description": "Contact us",
"breadcrumb": {
"@id": "https://www.aims.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aims.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
/find-your-local-aims-accountant/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/find-your-local-aims-accountant/",
"url": "https://www.aims.co.uk/find-your-local-aims-accountant/",
"name": "Find your local AIMS accountant | AIMS Accountants for Business",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"datePublished": "2018-03-23T14:54:56+00:00",
"dateModified": "2022-08-04T09:56:15+00:00",
"description": "Find your local AIMS accountant",
"breadcrumb": {
"@id": "https://www.aims.co.uk/find-your-local-aims-accountant/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/find-your-local-aims-accountant/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/find-your-local-aims-accountant/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aims.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find your local AIMS accountant"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
/services/tax-advice-planning/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/services/tax-advice-planning/",
"url": "https://www.aims.co.uk/services/tax-advice-planning/",
"name": "Tax Advice and Tax Planning - AIMS Accountants for Business",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"datePublished": "2018-03-23T14:59:47+00:00",
"dateModified": "2022-07-05T13:18:41+00:00",
"description": "AIMS Accountants for Business - Let us deal with your Tax and Tax Planning",
"breadcrumb": {
"@id": "https://www.aims.co.uk/services/tax-advice-planning/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/services/tax-advice-planning/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/services/tax-advice-planning/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aims.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.aims.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Tax advice and Tax planning"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
/services/accounting-bookkeeping/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/services/accounting-bookkeeping/",
"url": "https://www.aims.co.uk/services/accounting-bookkeeping/",
"name": "Accounting and Bookkeeping - AIMS Accountants for Business",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"datePublished": "2018-03-23T15:00:14+00:00",
"dateModified": "2022-07-05T13:23:18+00:00",
"description": "Let your local AIMS Accountant take care of all your accounting and bookkeeping leaving you to focus on what's important - your business!",
"breadcrumb": {
"@id": "https://www.aims.co.uk/services/accounting-bookkeeping/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/services/accounting-bookkeeping/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/services/accounting-bookkeeping/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aims.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.aims.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Accounting and Bookkeeping"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
/services/running-your-business/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aims.co.uk/services/running-your-business/",
"url": "https://www.aims.co.uk/services/running-your-business/",
"name": "Help to Run Your Business - AIMS Accountants for Business",
"isPartOf": {
"@id": "https://www.aims.co.uk/#website"
},
"datePublished": "2018-03-23T15:00:58+00:00",
"dateModified": "2022-07-05T13:24:18+00:00",
"description": "Let AIMS take the mundane & time consuming accounting, tax and reporting tasks away from you so you can develop and grow your business",
"breadcrumb": {
"@id": "https://www.aims.co.uk/services/running-your-business/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aims.co.uk/services/running-your-business/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aims.co.uk/services/running-your-business/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aims.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.aims.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Running Your Business"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aims.co.uk/#website",
"url": "https://www.aims.co.uk/",
"name": "AIMS Accountants for Business",
"description": "",
"publisher": {
"@id": "https://www.aims.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aims.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aims.co.uk/#organization",
"name": "AIMS Accountants for Business",
"url": "https://www.aims.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aims.co.uk/#/schema/logo/image/",
"url": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"contentUrl": "https://www.aims.co.uk/content/uploads/2018/09/logo-full.png",
"width": 801,
"height": 268,
"caption": "AIMS Accountants for Business"
},
"image": {
"@id": "https://www.aims.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/aimsaccountants",
"https://x.com/aimsaccountants",
"https://www.linkedin.com/company/aims-accountants-for-business"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /contact-us/ | 6 | 1 |
| /find-your-local-aims-accountant/ | 6 | 1 |
| /services/tax-advice-planning/ | 6 | 1 |
| /services/accounting-bookkeeping/ | 6 | 1 |
| /services/running-your-business/ | 6 | 1 |
Explore the other reputation pillars for AIMS Accountants for Business
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from AIMS Accountants for Business, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AIMS Accountants for Business: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.aims.co.uk to view the most current version of its content and see directly what this company is about and what it offers.