Astons Accountants
(http://www.astonsaccountants.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
An authority gap exists regarding individual practitioner identification. While ‘Ash’ and ‘Ben’ are frequently praised in reviews and mentioned in body text, their full names and specific ACCA/Chartered registration numbers are not provided in the clean text or supported by Person schema. This creates a reliance on social proof rather than professional credential verification within the site’s own metadata.
The performance claims are largely grounded in reality. The ’40 years of service’ claim is supported by the 1984 founding date. The only significant disconnect is the ‘1 %’ retention rate graphic, which serves as a technical error that undermines the ‘precision’ and ‘excellence’ claims made in the adjacent text. Most other claims, such as ‘quick responses,’ are validated through specific customer feedback in the testimonial section.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Home - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"about": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"datePublished": "2024-03-01T09:34:08+00:00",
"dateModified": "2025-06-03T09:54:33+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/contact-us/",
"url": "https://www.astonsaccountants.co.uk/contact-us/",
"name": "Contact Us - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"datePublished": "2024-02-28T09:35:52+00:00",
"dateModified": "2025-06-03T09:33:34+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.astonsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/services/",
"url": "https://www.astonsaccountants.co.uk/services/",
"name": "Services - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.astonsaccountants.co.uk/services/#primaryimage"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/services/#primaryimage"
},
"thumbnailUrl": "https://www.astonsaccountants.co.uk/wp-content/uploads/2025/05/pexels-n-voitkevich-8062362-410x485.jpg",
"datePublished": "2024-03-20T02:28:45+00:00",
"dateModified": "2025-06-03T09:32:57+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/services/#primaryimage",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110243/pexels-n-voitkevich-8062362.jpg",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110243/pexels-n-voitkevich-8062362.jpg",
"width": 1280,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.astonsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
/service/sole-traders-personal-tax/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/",
"url": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/",
"name": "Sole Traders & Personal Tax - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/#primaryimage"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/#primaryimage"
},
"thumbnailUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-n-voitkevich-5554656.jpg",
"datePublished": "2025-05-08T11:52:59+00:00",
"dateModified": "2025-05-15T09:45:16+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/#primaryimage",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-n-voitkevich-5554656.jpg",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-n-voitkevich-5554656.jpg",
"width": 1280,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/service/sole-traders-personal-tax/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.astonsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.astonsaccountants.co.uk/service/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sole Traders & Personal Tax"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
/service/bookkeeping-vat-outsourced-finance-team/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/",
"url": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/",
"name": "Bookkeeping, VAT & Outsourced Finance Team - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/#primaryimage"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/#primaryimage"
},
"thumbnailUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-sarahdorweiler-8408543.jpg",
"datePublished": "2025-05-08T11:55:38+00:00",
"dateModified": "2025-05-15T09:44:28+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/#primaryimage",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-sarahdorweiler-8408543.jpg",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110241/pexels-sarahdorweiler-8408543.jpg",
"width": 1280,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/service/bookkeeping-vat-outsourced-finance-team/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.astonsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.astonsaccountants.co.uk/service/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Bookkeeping, VAT & Outsourced Finance Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
/service/property/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.astonsaccountants.co.uk/service/property/",
"url": "https://www.astonsaccountants.co.uk/service/property/",
"name": "Property - Astons Accountants",
"isPartOf": {
"@id": "https://www.astonsaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.astonsaccountants.co.uk/service/property/#primaryimage"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/service/property/#primaryimage"
},
"thumbnailUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110242/pexels-n-voitkevich-8062371.jpg",
"datePublished": "2025-05-08T11:57:28+00:00",
"dateModified": "2025-05-15T09:44:34+00:00",
"breadcrumb": {
"@id": "https://www.astonsaccountants.co.uk/service/property/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.astonsaccountants.co.uk/service/property/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/service/property/#primaryimage",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110242/pexels-n-voitkevich-8062371.jpg",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/05/03110242/pexels-n-voitkevich-8062371.jpg",
"width": 1280,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://www.astonsaccountants.co.uk/service/property/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.astonsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.astonsaccountants.co.uk/service/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Property"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.astonsaccountants.co.uk/#website",
"url": "https://www.astonsaccountants.co.uk/",
"name": "Astons Accountants",
"description": "Your Trusted Accounting Partner",
"publisher": {
"@id": "https://www.astonsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.astonsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.astonsaccountants.co.uk/#organization",
"name": "Astons Accountants",
"url": "https://www.astonsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/",
"url": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"contentUrl": "https://astons-accountants-cdn.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/03110244/colour.png",
"width": 195,
"height": 143,
"caption": "Astons Accountants"
},
"image": {
"@id": "https://www.astonsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AstonsAccountants",
"https://www.instagram.com/astonsaccountants/",
"https://www.linkedin.com/company/astons-accountants/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
140Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 95 | 2 |
| /contact-us/ | 9 | 2 |
| /services/ | 9 | 2 |
| /service/sole-traders-personal-tax/ | 9 | 2 |
| /service/bookkeeping-vat-outsourced-finance-team/ | 9 | 2 |
| /service/property/ | 9 | 2 |
Explore the other reputation pillars for Astons Accountants
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Astons Accountants, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Astons Accountants: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.astonsaccountants.co.uk to view the most current version of its content and see directly what this company is about and what it offers.