Champion Accountants
(http://www.championgroup.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is moderately established by naming specific partners (Ged Cosgrove, Gill Molloy, Sue Harris) and providing their professional photos. However, there is a technical identity gap in the schema_json, which uses generic Organization tags but fails to implement Person schema or SameAs links to LinkedIn profiles or professional registers (ICAEW/ACCA). The technical implementation is hampered by the repetitive use of identical H2 strings, which signals a template-first SEO approach rather than structural content design.
The site makes bold claims regarding R&D results (£71m identified) and ‘market-leading reputation’ without providing a year-by-year breakdown or independent award verification. While the news section is highly current (dated May 13-21, 2026, relative to the May 22 anchor), the transition from marketing claims to technical case studies is interrupted by a reliance on anecdotal feedback rather than raw data tables or tax saving reports.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants | Expert advisory & accountancy services",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"about": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"datePublished": "2021-01-18T12:33:11+00:00",
"dateModified": "2025-01-23T15:14:24+00:00",
"description": "Champion are more than just accountants; we are true business advisors. Serving the North West & nationwide with practices in Manchester, Preston, Blackpool & Chester.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
/services/business-advisory/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/services/business-advisory/",
"url": "https://www.championgroup.co.uk/services/business-advisory/",
"name": "Business advisory | Our services | Champion Accountants",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.championgroup.co.uk/services/business-advisory/#primaryimage"
},
"image": {
"@id": "https://www.championgroup.co.uk/services/business-advisory/#primaryimage"
},
"thumbnailUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Business-Advisory.jpg",
"datePublished": "2021-02-16T20:20:32+00:00",
"dateModified": "2025-09-10T12:58:16+00:00",
"description": "Our business advisory service provides you with the financial details, commercial insights and experienced support to make key commercial decisions.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/services/business-advisory/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/services/business-advisory/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/services/business-advisory/#primaryimage",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Business-Advisory.jpg",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Business-Advisory.jpg",
"width": 800,
"height": 458,
"caption": "Business Advisory"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/services/business-advisory/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.championgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.championgroup.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Business Advisory"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
/services/compliance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/services/compliance/",
"url": "https://www.championgroup.co.uk/services/compliance/",
"name": "Compliance | Our services | Champion Accountants",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.championgroup.co.uk/services/compliance/#primaryimage"
},
"image": {
"@id": "https://www.championgroup.co.uk/services/compliance/#primaryimage"
},
"thumbnailUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Compliance.jpg",
"datePublished": "2021-02-16T20:18:12+00:00",
"dateModified": "2025-05-11T15:38:49+00:00",
"description": "Financial compliance can be daunting for SMEs, but it is the bread and butter of our service. We help our clients create and maintain detailed and compliant records.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/services/compliance/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/services/compliance/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/services/compliance/#primaryimage",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Compliance.jpg",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Compliance.jpg",
"width": 800,
"height": 458,
"caption": "Compliance"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/services/compliance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.championgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.championgroup.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Compliance"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
/services/management-accounts/cloud-accounting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/",
"url": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/",
"name": "Cloud accounting | Our services | Champion Accountants",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/#primaryimage"
},
"image": {
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/#primaryimage"
},
"thumbnailUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/06/Cloud-Accounting-Services.jpg",
"datePublished": "2021-02-16T20:22:28+00:00",
"dateModified": "2026-02-27T10:50:21+00:00",
"description": "We’re here to help you navigate the complexities of Making Tax Digital (MTD) and cloud accounting, so you can concentrate on making your business a success.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/#primaryimage",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/06/Cloud-Accounting-Services.jpg",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/06/Cloud-Accounting-Services.jpg",
"width": 800,
"height": 458,
"caption": "Cloud Accounting"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/services/management-accounts/cloud-accounting/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.championgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.championgroup.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Management Accounts",
"item": "https://www.championgroup.co.uk/services/management-accounts/"
},
{
"@type": "ListItem",
"position": 4,
"name": "Cloud Accounting"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
/services/rd-tax-relief/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/",
"url": "https://www.championgroup.co.uk/services/rd-tax-relief/",
"name": "Research & development (R&D) tax relief | Our services | Champion Accountants",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/#primaryimage"
},
"image": {
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/#primaryimage"
},
"thumbnailUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Research-Development-Tax-Relief.jpg",
"datePublished": "2021-02-16T20:26:51+00:00",
"dateModified": "2025-04-30T08:53:10+00:00",
"description": "Our qualified accountants, chartered tax advisors and R&D specialists have helped clients identify £71m+ in R&D Tax Relief, with a 100% success rate.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/services/rd-tax-relief/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/#primaryimage",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Research-Development-Tax-Relief.jpg",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/03/Research-Development-Tax-Relief.jpg",
"width": 800,
"height": 458,
"caption": "Research & Development Tax Relief"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/services/rd-tax-relief/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.championgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.championgroup.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "R&D Tax Relief"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.championgroup.co.uk/careers/",
"url": "https://www.championgroup.co.uk/careers/",
"name": "Careers with Champion Accountants | Leading North West accountancy group",
"isPartOf": {
"@id": "https://www.championgroup.co.uk/#website"
},
"datePublished": "2021-01-20T12:49:02+00:00",
"dateModified": "2021-07-21T08:55:36+00:00",
"description": "By joining our team, you’ll be given the opportunity to learn and grow. We offer excellent training packages, progression opportunities and a fantastic workplace culture.",
"breadcrumb": {
"@id": "https://www.championgroup.co.uk/careers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.championgroup.co.uk/careers/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.championgroup.co.uk/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.championgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.championgroup.co.uk/#website",
"url": "https://www.championgroup.co.uk/",
"name": "Champion Accountants",
"description": "",
"publisher": {
"@id": "https://www.championgroup.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.championgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.championgroup.co.uk/#organization",
"name": "Champion Accountants",
"url": "https://www.championgroup.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/",
"url": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"contentUrl": "https://www.championgroup.co.uk/wp-content/uploads/2021/01/logo.png",
"width": 479,
"height": 202,
"caption": "Champion Accountants"
},
"image": {
"@id": "https://www.championgroup.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 0 |
| /services/business-advisory/ | 38 | 0 |
| /services/compliance/ | 12 | 0 |
| /services/management-accounts/cloud-accounting/ | 8 | 0 |
| /services/rd-tax-relief/ | 5 | 0 |
| /careers/ | 2 | 0 |
This page presents a snapshot of public data from Champion Accountants, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Champion Accountants: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.championgroup.co.uk to view the most current version of its content and see directly what this company is about and what it offers.