Dawes Accountants
(http://www.dawesaccountants.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are minimal. All senior staff have verifiable professional credentials listed (FCA, FCCA, BA Hons, MAAT) and the schema_json includes sameAs links to Facebook, X, and LinkedIn. The technical implementation is clean, though the homepage lacks a dedicated H1 tag in the provided data, which is a minor technical oversight for a firm claiming modern cloud expertise.
There is no significant disconnect between marketing tone and demonstrated capability. Instead of making unsubstantiated claims about ‘saving millions,’ the site focuses on operational outcomes like ‘saving valuable time’ and ‘proactive advice’ to reduce tax bills. The presence of a ‘Free Discovery Call’ provides a clear, low-friction path to verify their expertise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants - Chartered Accountants | Newton Abbot & Saltash",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"about": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://dawesaccountants.co.uk/#primaryimage"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#primaryimage"
},
"thumbnailUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2024/02/Dawes-Accountants_Services-Grid-3.jpg",
"datePublished": "2016-01-29T09:51:22+00:00",
"dateModified": "2024-05-24T08:07:46+00:00",
"description": "Dawes Accountants are a family run accounting business, where every client is a part of our extended family. Offices in Newton Abbot, Saltash and Ashburton.",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#primaryimage",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2024/02/Dawes-Accountants_Services-Grid-3.jpg",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2024/02/Dawes-Accountants_Services-Grid-3.jpg",
"width": 1920,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
/our-specialists/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/our-specialists/",
"url": "https://dawesaccountants.co.uk/our-specialists/",
"name": "The Team - Dawes Accountants",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"datePublished": "2016-01-29T10:16:43+00:00",
"dateModified": "2025-09-23T08:49:38+00:00",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/our-specialists/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/our-specialists/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/our-specialists/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dawesaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
/services/cloud-accounting-xero/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/",
"url": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/",
"name": "Xero Cloud Accounting - Dawes Accountants",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/#primaryimage"
},
"image": {
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/#primaryimage"
},
"thumbnailUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2020/05/free-xero-healthcheck-dawes.jpg",
"datePublished": "2019-03-21T10:32:11+00:00",
"dateModified": "2024-02-19T12:49:39+00:00",
"description": "Xero certified advisors based in Newton Abbot and Ashburton.",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/services/cloud-accounting-xero/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/#primaryimage",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2020/05/free-xero-healthcheck-dawes.jpg",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2020/05/free-xero-healthcheck-dawes.jpg",
"width": 800,
"height": 137
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/services/cloud-accounting-xero/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dawesaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://dawesaccountants.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Xero Cloud Accounting"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
/services/business-accounts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/services/business-accounts/",
"url": "https://dawesaccountants.co.uk/services/business-accounts/",
"name": "Business Accounts - Dawes Accountants",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"datePublished": "2019-03-21T10:33:03+00:00",
"dateModified": "2025-10-03T10:44:22+00:00",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/services/business-accounts/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/services/business-accounts/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/services/business-accounts/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dawesaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://dawesaccountants.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Business Accounts"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
/services/starting-a-business/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/services/starting-a-business/",
"url": "https://dawesaccountants.co.uk/services/starting-a-business/",
"name": "Starting a Business - Dawes Accountants",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"datePublished": "2016-05-23T17:04:54+00:00",
"dateModified": "2024-07-02T09:26:27+00:00",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/services/starting-a-business/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/services/starting-a-business/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/services/starting-a-business/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dawesaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://dawesaccountants.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Starting a Business"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
/services/tax/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dawesaccountants.co.uk/services/tax/",
"url": "https://dawesaccountants.co.uk/services/tax/",
"name": "Tax - Dawes Accountants",
"isPartOf": {
"@id": "https://dawesaccountants.co.uk/#website"
},
"datePublished": "2019-03-21T10:35:03+00:00",
"dateModified": "2024-02-19T12:53:13+00:00",
"breadcrumb": {
"@id": "https://dawesaccountants.co.uk/services/tax/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dawesaccountants.co.uk/services/tax/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dawesaccountants.co.uk/services/tax/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dawesaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://dawesaccountants.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Tax"
}
]
},
{
"@type": "WebSite",
"@id": "https://dawesaccountants.co.uk/#website",
"url": "https://dawesaccountants.co.uk/",
"name": "Dawes Accountants",
"description": "Dawes Accountants",
"publisher": {
"@id": "https://dawesaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dawesaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dawesaccountants.co.uk/#organization",
"name": "Dawes Accountants",
"url": "https://dawesaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/",
"url": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"contentUrl": "https://dawesaccountants.co.uk/wp-content/uploads/2019/03/Dawes-accountancy-fav-icon.png",
"width": 150,
"height": 150,
"caption": "Dawes Accountants"
},
"image": {
"@id": "https://dawesaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/dawesaccountants/",
"https://x.com/dawesaccountant",
"https://www.linkedin.com/company/dawesaccountants"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
535Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 304 | 2 |
| /our-specialists/ | 10 | 2 |
| /services/cloud-accounting-xero/ | 57 | 2 |
| /services/business-accounts/ | 54 | 2 |
| /services/starting-a-business/ | 54 | 2 |
| /services/tax/ | 56 | 2 |
Explore the other reputation pillars for Dawes Accountants
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Dawes Accountants, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Dawes Accountants: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.dawesaccountants.co.uk to view the most current version of its content and see directly what this company is about and what it offers.