Identity & Authority: EBS Chartered Accountants – Signal Evidence & AI Readability

EBS Chartered Accountants

(http://www.ebsaccountants.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
4 Impact Weight: 15 / 100
27% Reputation

While Jill Evenden is a named Chartered Accountant (ICAEW), the technical implementation of her authority is weak. There is no Person schema or sameAs links to LinkedIn or professional regulatory profiles in the JSON-LD. The Organization schema is the default WordPress output, including the placeholder description ‘Just another WordPress site’, which contradicts the claim of being an expert firm.

The claim of using ‘the latest technology’ is explicitly contradicted by the technical failure of the meta description and the lack of advanced structured data. Bold assertions such as providing the ‘highest level of advice at all times’ are generic marketing fluff that lack any specific framework or quality-control guarantee. The site demonstrates a ‘reactive’ technical posture despite its ‘proactive’ advisory claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS Chartered Accountants",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "about": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://ebsaccountants.co.uk/#primaryimage"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#primaryimage"
            },
            "thumbnailUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "datePublished": "2022-05-20T12:19:38+00:00",
            "dateModified": "2026-05-11T18:37:59+00:00",
            "description": "Using the latest technology and Jills expertise we aim to empower businesses to prosper by creating solutions that work for you - I am also going to change the strap line from giving caring advice to Creating Solutions that work for you.",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://ebsaccountants.co.uk/#primaryimage",
            "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "width": 1000,
            "height": 667
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/about/",
            "url": "https://ebsaccountants.co.uk/about/",
            "name": "About - EBS",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ebsaccountants.co.uk/about/#primaryimage"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/about/#primaryimage"
            },
            "thumbnailUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "datePublished": "2022-05-20T12:19:31+00:00",
            "dateModified": "2026-03-25T22:53:44+00:00",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/about/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/about/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://ebsaccountants.co.uk/about/#primaryimage",
            "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "width": 1000,
            "height": 667
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ebsaccountants.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/services/taxation-services/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/services/taxation-services/",
            "url": "https://ebsaccountants.co.uk/services/taxation-services/",
            "name": "Taxation Services - EBS",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ebsaccountants.co.uk/services/taxation-services/#primaryimage"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/services/taxation-services/#primaryimage"
            },
            "thumbnailUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "datePublished": "2022-06-14T14:51:00+00:00",
            "dateModified": "2026-03-30T16:17:10+00:00",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/services/taxation-services/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/services/taxation-services/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://ebsaccountants.co.uk/services/taxation-services/#primaryimage",
            "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "width": 600,
            "height": 400,
            "caption": "Asian business team of three discussing company development at meeting"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/services/taxation-services/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ebsaccountants.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://ebsaccountants.co.uk/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Taxation Services"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/contact/",
            "url": "https://ebsaccountants.co.uk/contact/",
            "name": "Contact - EBS",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ebsaccountants.co.uk/contact/#primaryimage"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/contact/#primaryimage"
            },
            "thumbnailUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "datePublished": "2022-05-20T12:19:30+00:00",
            "dateModified": "2025-09-17T12:17:20+00:00",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/contact/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://ebsaccountants.co.uk/contact/#primaryimage",
            "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/image00001.jpeg",
            "width": 1000,
            "height": 667
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ebsaccountants.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/testimonials/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/testimonials/",
            "url": "https://ebsaccountants.co.uk/testimonials/",
            "name": "Testimonials - EBS",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "datePublished": "2022-11-16T17:14:35+00:00",
            "dateModified": "2025-10-24T09:04:06+00:00",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/testimonials/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/testimonials/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/testimonials/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ebsaccountants.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Testimonials"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/services/next-chapter-advisory/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/",
            "url": "https://ebsaccountants.co.uk/services/next-chapter-advisory/",
            "name": "Next Chapter Advisory - EBS",
            "isPartOf": {
                "@id": "https://ebsaccountants.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/#primaryimage"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/#primaryimage"
            },
            "thumbnailUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "datePublished": "2026-03-30T16:14:19+00:00",
            "dateModified": "2026-05-14T22:18:06+00:00",
            "breadcrumb": {
                "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ebsaccountants.co.uk/services/next-chapter-advisory/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/#primaryimage",
            "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/11/shutterstock_1284919846.jpg",
            "width": 600,
            "height": 400,
            "caption": "Asian business team of three discussing company development at meeting"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ebsaccountants.co.uk/services/next-chapter-advisory/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ebsaccountants.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://ebsaccountants.co.uk/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Next Chapter Advisory"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ebsaccountants.co.uk/#website",
            "url": "https://ebsaccountants.co.uk/",
            "name": "EBS",
            "description": "Just another WordPress site",
            "publisher": {
                "@id": "https://ebsaccountants.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ebsaccountants.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://ebsaccountants.co.uk/#organization",
            "name": "EBS",
            "url": "https://ebsaccountants.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/",
                "url": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "contentUrl": "https://ebsaccountants.co.uk/wp-content/uploads/2022/05/ebs-logo.png",
                "width": 3543,
                "height": 1181,
                "caption": "EBS"
            },
            "image": {
                "@id": "https://ebsaccountants.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
143Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 34 1
/about/ 11 1
/services/taxation-services/ 11 1
/contact/ 11 1
/testimonials/ 64 1
/services/next-chapter-advisory/ 12 1
Explore the other reputation pillars for EBS Chartered Accountants