Horsfield & Smith
(https://www.horsfield-smith.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
While the site names several individuals (Lee Sugden, Mark, Jonathan, Peter, Emma, Hannah), it fails to link these names to professional body credentials (e.g., ACCA, ICAEW) or individual regulatory registrations within the text or Person schema. The Organization schema is present but basic, lacking sameAs links to individual professional profiles, which creates a gap between the claim of being ‘Chartered Accountants’ and the digital proof of individual certification.
There is a minor disconnect between the marketing tone of ‘proactive growth’ and the lack of specific, quantified results such as ‘average tax savings’ or ‘percentage efficiency gains.’ Most claims are qualitative (‘diligence,’ ‘professionalism’) rather than performance-based. However, the site avoids the ‘extreme BS’ territory by anchoring its claims in very specific client relationship histories, some exceeding 25 years.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Accountants in Bury | Tax & Business Advisers | Horsfield & Smith",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"about": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"datePublished": "2025-09-22T16:14:13+00:00",
"dateModified": "2026-05-21T14:31:11+00:00",
"description": "Expert accountants in Bury providing proactive tax and business advice. Contact us today to discuss your business needs.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/services/",
"url": "https://www.horsfield-smith.co.uk/services/",
"name": "Accounting Services | Get Financial Advice & Practical Support",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"datePublished": "2025-09-22T19:52:58+00:00",
"dateModified": "2025-09-26T12:50:01+00:00",
"description": "Explore our comprehensive accounting services including tax planning, compliance, payroll outsourcing and more at Horsfield & Smith.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.horsfield-smith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/contact/",
"url": "https://www.horsfield-smith.co.uk/contact/",
"name": "Contact Us | Bury Chartered Accountants | Horsfield & Smith",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"datePublished": "2025-09-23T10:10:52+00:00",
"dateModified": "2025-09-29T14:37:26+00:00",
"description": "Contact Horsfield & Smith via phone, email, or by visiting our office. Fill out the form or call us at 0161 761 5231.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.horsfield-smith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/about-us/",
"url": "https://www.horsfield-smith.co.uk/about-us/",
"name": "About Horsfield & Smith Accountants in Bury | Our Story",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"datePublished": "2025-09-22T19:38:11+00:00",
"dateModified": "2025-09-26T11:58:26+00:00",
"description": "Learn about Horsfield & Smith, premier Bury accountants dedicated to serving Greater Manchester and beyond. Call us on 0161 761 5231.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.horsfield-smith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
/about-us/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/about-us/testimonials/",
"url": "https://www.horsfield-smith.co.uk/about-us/testimonials/",
"name": "Testimonials | Hear from Our Clients | Horsfield & Smith",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"datePublished": "2025-09-23T13:37:06+00:00",
"dateModified": "2025-09-26T12:44:07+00:00",
"description": "Discover client testimonials about their experience with Horsfield & Smith. See how our personalised approach benefits our clients.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/about-us/testimonials/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/about-us/testimonials/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/about-us/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.horsfield-smith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us",
"item": "https://www.horsfield-smith.co.uk/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
/about-us/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.horsfield-smith.co.uk/about-us/careers/",
"url": "https://www.horsfield-smith.co.uk/about-us/careers/",
"name": "Accounting Careers | Join Our Team at Horsfield & Smith",
"isPartOf": {
"@id": "https://www.horsfield-smith.co.uk/#website"
},
"datePublished": "2025-09-23T13:37:44+00:00",
"dateModified": "2025-09-26T12:45:08+00:00",
"description": "Explore accounting career opportunities at Horsfield & Smith. Join our team in Bury and contribute to our forward-thinking approach.",
"breadcrumb": {
"@id": "https://www.horsfield-smith.co.uk/about-us/careers/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.horsfield-smith.co.uk/about-us/careers/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.horsfield-smith.co.uk/about-us/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.horsfield-smith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us",
"item": "https://www.horsfield-smith.co.uk/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.horsfield-smith.co.uk/#website",
"url": "https://www.horsfield-smith.co.uk/",
"name": "Horsfield & Smith",
"description": "Accountants in Bury | Tax & Business Advisers - Horsfield & Smith",
"publisher": {
"@id": "https://www.horsfield-smith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.horsfield-smith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.horsfield-smith.co.uk/#organization",
"name": "Horsfield & Smith",
"url": "https://www.horsfield-smith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/",
"url": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"contentUrl": "https://www.horsfield-smith.co.uk/wp-content/uploads/2025/09/Horsfield-Smith-Mailshot.jpg",
"width": 400,
"height": 87,
"caption": "Horsfield & Smith"
},
"image": {
"@id": "https://www.horsfield-smith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HorsfieldSmith/",
"https://x.com/HorsfieldSmith",
"https://www.linkedin.com/company/horsfield-&-smith"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
406Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 29 | 3 |
| /services/ | 4 | 3 |
| /contact/ | 6 | 3 |
| /about-us/ | 29 | 3 |
| /about-us/testimonials/ | 334 | 3 |
| /about-us/careers/ | 4 | 3 |
Explore the other reputation pillars for Horsfield & Smith
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Horsfield & Smith, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Horsfield & Smith: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.horsfield-smith.co.uk to view the most current version of its content and see directly what this company is about and what it offers.