Identity & Authority: KC Accountants – Signal Evidence & AI Readability

KC Accountants

(http://www.kc-accountants.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

While the site mentions memberships in ICEAW and the Chartered Tax Advisors, it fails to provide membership numbers or links to the professional registers, which is a significant authority gap for a regulated industry. The Person schema is missing for the named directors, and there are no sameAs links to LinkedIn profiles or official regulatory filings to anchor their expertise in the structured data. Neil Cosgrove is presented as a ‘Digital Business Consultant’ for an accounting firm, yet his author archive is stale and lacks any professional details, creating a gap in the firm’s claimed ‘business consultancy’ expertise.

The firm claims a ‘proven record of looking after our clients,’ yet provides no measurable metrics such as average tax savings, client retention years, or the volume of businesses managed. The ‘Support & Grow’ performance claim is entirely unsubstantiated by any growth-focused deliverables or success stories that mention revenue increases or efficiency gains. Bold assertions about being ‘the best value for money’ are made in testimonials but are not backed by any transparent fee structures or comparative value data on the service pages.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.kc-accountants.com/",
            "url": "https://www.kc-accountants.com/",
            "name": "KC Accountants | Find Your Perfect Accountant in Formby",
            "isPartOf": {
                "@id": "https://www.kc-accountants.com/#website"
            },
            "about": {
                "@id": "https://www.kc-accountants.com/#organization"
            },
            "datePublished": "2020-06-08T20:12:58+00:00",
            "dateModified": "2025-02-22T11:46:33+00:00",
            "description": "Experienced Accountant in Formby providing professional and reliable accounting services to help manage, support and grow your business.",
            "breadcrumb": {
                "@id": "https://www.kc-accountants.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.kc-accountants.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.kc-accountants.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.kc-accountants.com/#website",
            "url": "https://www.kc-accountants.com/",
            "name": "KC Accountants",
            "description": "",
            "publisher": {
                "@id": "https://www.kc-accountants.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.kc-accountants.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.kc-accountants.com/#organization",
            "name": "KC Accountants",
            "url": "https://www.kc-accountants.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/",
                "url": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "contentUrl": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "width": 658,
                "height": 658,
                "caption": "KC Accountants"
            },
            "image": {
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/"
            }
        }
    ]
}
/cdn-cgi/l/email-protection/ — no schema detected (entity gap)
/author/ncosgrove/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ProfilePage",
            "@id": "https://www.kc-accountants.com/author/ncosgrove/",
            "url": "https://www.kc-accountants.com/author/ncosgrove/",
            "name": "ncosgrove, Author at KC Accountants",
            "isPartOf": {
                "@id": "https://www.kc-accountants.com/#website"
            },
            "breadcrumb": {
                "@id": "https://www.kc-accountants.com/author/ncosgrove/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.kc-accountants.com/author/ncosgrove/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.kc-accountants.com/author/ncosgrove/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.kc-accountants.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Archives for ncosgrove"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.kc-accountants.com/#website",
            "url": "https://www.kc-accountants.com/",
            "name": "KC Accountants",
            "description": "",
            "publisher": {
                "@id": "https://www.kc-accountants.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.kc-accountants.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.kc-accountants.com/#organization",
            "name": "KC Accountants",
            "url": "https://www.kc-accountants.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/",
                "url": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "contentUrl": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "width": 658,
                "height": 658,
                "caption": "KC Accountants"
            },
            "image": {
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://www.kc-accountants.com/#/schema/person/7d9b6a54f1bbc02a8afb2b8ae35430d3",
            "name": "ncosgrove",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "caption": "ncosgrove"
            },
            "sameAs": [
                "https://kc-accountants.com/new"
            ],
            "mainEntityOfPage": {
                "@id": "https://www.kc-accountants.com/author/ncosgrove/"
            }
        }
    ]
}
/why-choose-kc-accountants-formby/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/#article",
            "isPartOf": {
                "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/"
            },
            "author": {
                "name": "ncosgrove",
                "@id": "https://www.kc-accountants.com/#/schema/person/7d9b6a54f1bbc02a8afb2b8ae35430d3"
            },
            "headline": "Why choose KC Accountants Formby?",
            "datePublished": "2023-02-05T06:41:43+00:00",
            "dateModified": "2023-02-05T18:13:16+00:00",
            "mainEntityOfPage": {
                "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/"
            },
            "wordCount": 608,
            "commentCount": 0,
            "publisher": {
                "@id": "https://www.kc-accountants.com/#organization"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "CommentAction",
                    "name": "Comment",
                    "target": [
                        "https://www.kc-accountants.com/why-choose-kc-accountants-formby/#respond"
                    ]
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/",
            "url": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/",
            "name": "Why choose KC Accountants Formby? | KC Accountants",
            "isPartOf": {
                "@id": "https://www.kc-accountants.com/#website"
            },
            "datePublished": "2023-02-05T06:41:43+00:00",
            "dateModified": "2023-02-05T18:13:16+00:00",
            "description": "At KC Accountants Formby, we understand the unique challenges that small business owners face when it comes to managing their finances.",
            "breadcrumb": {
                "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.kc-accountants.com/why-choose-kc-accountants-formby/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.kc-accountants.com/why-choose-kc-accountants-formby/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.kc-accountants.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Why choose KC Accountants Formby?"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.kc-accountants.com/#website",
            "url": "https://www.kc-accountants.com/",
            "name": "KC Accountants",
            "description": "",
            "publisher": {
                "@id": "https://www.kc-accountants.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.kc-accountants.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.kc-accountants.com/#organization",
            "name": "KC Accountants",
            "url": "https://www.kc-accountants.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/",
                "url": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "contentUrl": "https://kc-accountants.com/new/wp-content/uploads/2022/12/KCA-Colour-Final-short-white-sqaure.png",
                "width": 658,
                "height": 658,
                "caption": "KC Accountants"
            },
            "image": {
                "@id": "https://www.kc-accountants.com/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://www.kc-accountants.com/#/schema/person/7d9b6a54f1bbc02a8afb2b8ae35430d3",
            "name": "ncosgrove",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/d18c4d4e32d4aecbe19925118faa93412bc52afb05cad9d6d6fc90c9421036d7?s=96&d=mm&r=g",
                "caption": "ncosgrove"
            },
            "sameAs": [
                "https://kc-accountants.com/new"
            ],
            "url": "https://www.kc-accountants.com/author/ncosgrove/"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 4 0
/cdn-cgi/l/email-protection/ 0 0
/author/ncosgrove/ 4 0
/why-choose-kc-accountants-formby/ 4 0