KPMG Česká republika
(https://www.kpmg.cz) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the naming of specific partners and team members such as Kateřina Dudková and Lukáš Mikeska. However, a technical gap exists as these experts are not represented in the structured data via Person schema or sameAs social links in the provided evidence. The Corporation schema is present but lacks deep organizational properties or links to individual practitioner credentials. Despite this, the presence of physical office markers and tiskové zprávy (press releases) provides a high level of verifiable authority.
The marketing tone is professional and conservative, which aligns with the demonstrated content. Bold performance claims are generally avoided in favor of service descriptions, with the exception of ‘zvyšujeme spolehlivost informací,’ which is a standard audit deliverable. The site demonstrates its value through news updates and professional appointments rather than unsubstantiated revenue growth claims. The only disconnect is the lack of specific, anonymized case study metrics to back up the ‘efficiency’ claims in the sector descriptions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "Corporation",
"@id": "https://kpmg.com/cz#corporation",
"url": "https://kpmg.com/cz/cs#home",
"name": "KPMG Česká republika",
"description": "KPMG Česká republika poskytuje služby v oblasti auditu, daní, poradenství a práva.",
"image": "/content/dam/kpmgsites/cz/images/2024/kancelar-praha.jpg",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
"width": "77",
"height": "30"
},
"address": []
},
{
"@type": "WebSite",
"@id": "https://kpmg.com/cz#website",
"url": "https://kpmg.com/cz/cs#home",
"name": "KPMG Česká republika"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "KPMG Česká republika",
"url": "https://kpmg.com/cz/cs.html",
"description": "KPMG Česká republika poskytuje služby v oblasti auditu, daní, poradenství a práva.",
"publisher": {
"@type": "Corporation",
"name": "KPMG",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
}
},
"mainEntityOfPage": {
"@type": "WebSite",
"name": "KPMG",
"url": "https://kpmg.com/cz/cs#home"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.kpmg.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Corporation",
"@id": "https://kpmg.com/cz#organization",
"name": "KPMG Česká republika",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
"width": "77",
"height": "30"
},
"parentOrganization": {
"@id": "https://kpmg.com/cz#corporation"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html"
}
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html"
}
}
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "KPMG",
"url": "https://kpmg.com/cz/cs#home",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Audit ",
"url": "https://kpmg.com/cz/cs/sluzby/audit.html"
},
{
"@type": "ListItem",
"name": "Daňové poradenství",
"url": "https://kpmg.com/cz/cs/sluzby/danove-poradenstvi.html"
},
{
"@type": "ListItem",
"name": "Poradenské služby",
"url": "https://kpmg.com/cz/cs/sluzby/poradenske-sluzby.html"
},
{
"@type": "ListItem",
"name": "Právní služby",
"url": "https://www.kpmglegal.cz/"
},
{
"@type": "ListItem",
"name": "Prodeje, akvizice, oceňování a restrukturalizace firem",
"url": "https://kpmg.com/cz/cs/sluzby/deal-advisory.html"
},
{
"@type": "ListItem",
"name": "Vedení účetnictví a mzdové agendy",
"url": "https://kpmg.com/cz/cs/sluzby/vedeni-ucetnictvi-a-mzdove-agendy.html"
},
{
"@type": "ListItem",
"name": "Automobilový průmysl a dodavatelské řetězce",
"url": "https://kpmg.com/cz/cs/odvetvi/automobilovy-prumysl.html"
},
{
"@type": "ListItem",
"name": "Bankovnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/bankovnictvi.html"
},
{
"@type": "ListItem",
"name": "Cestovní ruch, sport a volný čas",
"url": "https://kpmg.com/cz/cs/odvetvi/cestovni-ruch-sport-volny-cas.html"
},
{
"@type": "ListItem",
"name": "Doprava",
"url": "https://kpmg.com/cz/cs/odvetvi/doprava.html"
},
{
"@type": "ListItem",
"name": "Energetika",
"url": "https://kpmg.com/cz/cs/odvetvi/energetika.html"
},
{
"@type": "ListItem",
"name": "Foreign Desks",
"url": "https://kpmg.com/cz/cs/odvetvi/foreign-desks.html"
},
{
"@type": "ListItem",
"name": "Maloobchod",
"url": "https://kpmg.com/cz/cs/odvetvi/maloobchod.html"
},
{
"@type": "ListItem",
"name": "Pojišťovnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/pojistovnictvi.html"
},
{
"@type": "ListItem",
"name": "Potraviny, nápoje a spotřební zboží",
"url": "https://kpmg.com/cz/cs/odvetvi/potraviny-napoje-spotrebni-zbozi.html"
},
{
"@type": "ListItem",
"name": "Rodinné firmy",
"url": "https://kpmg.com/cz/cs/odvetvi.html"
},
{
"@type": "ListItem",
"name": "Stavebnictví a nemovitosti",
"url": "https://kpmg.com/cz/cs/odvetvi/stavebnictvi-a-nemovitosti.html"
},
{
"@type": "ListItem",
"name": "Telekomunikace",
"url": "https://kpmg.com/cz/cs/odvetvi/telekomunikace.html"
},
{
"@type": "ListItem",
"name": "Veřejná správa",
"url": "https://kpmg.com/cz/cs/odvetvi/verejna-sprava.html"
},
{
"@type": "ListItem",
"name": "Výrobní a průmyslové podniky",
"url": "https://kpmg.com/cz/cs/odvetvi/vyrobni-a-prumyslove-podniky.html"
},
{
"@type": "ListItem",
"name": "Zdravotnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/zdravotnictvi.html"
},
{
"@type": "ListItem",
"name": "Centra sdílených služeb (CSS)",
"url": "https://kpmg.com/cz/cs/odvetvi/centra-sdilenych-sluzeb.html"
},
{
"@type": "ListItem",
"name": "Tiskové zprávy",
"url": "https://kpmg.com/cz/cs/media/tiskove-zpravy.html"
},
{
"@type": "ListItem",
"name": "Pro média",
"url": "https://kpmg.com/cz/cs/media.html"
},
{
"@type": "ListItem",
"name": " KPMG v České republice",
"url": "https://kpmg.com/cz/cs/o-nas/kancelare-kpmg.html"
},
{
"@type": "ListItem",
"name": "Společenská odpovědnost",
"url": "https://kpmg.com/cz/cs/o-nas/spolecenska-odpovednost.html"
},
{
"@type": "ListItem",
"name": "Naše vedení",
"url": "https://kpmg.com/cz/cs/o-nas/vedeni.html"
},
{
"@type": "ListItem",
"name": "Hodnoty",
"url": "https://kpmg.com/cz/cs/o-nas/hodnoty.html"
},
{
"@type": "ListItem",
"name": "Ocenění",
"url": "https://kpmg.com/cz/cs/o-nas/oceneni.html"
},
{
"@type": "ListItem",
"name": "Historie",
"url": "https://kpmg.com/cz/cs/o-nas/historie.html"
},
{
"@type": "ListItem",
"name": "KPMG Ladies Club",
"url": "https://www.ladiesclub.cz/"
},
{
"@type": "ListItem",
"name": "Alumni",
"url": "https://kpmg.com/cz/cs/o-nas/alumni.html"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"height": "384",
"width": "1485",
"dateCreated": "2026-02-27T11:00:35.640Z",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html"
}
}
}
]
/cz/cs/odvetvi.html
[
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "Corporation",
"@id": "https://kpmg.com/cz#corporation",
"url": "https://kpmg.com/cz/cs#home",
"name": "KPMG Česká republika",
"description": "KPMG Česká republika poskytuje služby v oblasti auditu, daní, poradenství a práva.",
"image": "/content/dam/kpmgsites/cz/images/2024/kancelar-praha.jpg",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
"width": "77",
"height": "30"
},
"address": []
},
{
"@type": "WebSite",
"@id": "https://kpmg.com/cz#website",
"url": "https://kpmg.com/cz/cs#home",
"name": "KPMG Česká republika"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "KPMG Česká republika",
"url": "https://kpmg.com/cz/cs.html",
"description": "KPMG Česká republika poskytuje služby v oblasti auditu, daní, poradenství a práva.",
"publisher": {
"@type": "Corporation",
"name": "KPMG",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
}
},
"mainEntityOfPage": {
"@type": "WebSite",
"name": "KPMG",
"url": "https://kpmg.com/cz/cs#home"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.kpmg.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Corporation",
"@id": "https://kpmg.com/cz#organization",
"name": "KPMG Česká republika",
"logo": {
"@type": "ImageObject",
"url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
"width": "77",
"height": "30"
},
"parentOrganization": {
"@id": "https://kpmg.com/cz#corporation"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html"
}
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/cz/cs/site/header/master/_jcr_content/root/header_v2_1379442111/logo.coreimg.svg/1756114030158/kpmg-logo.svg.html"
}
}
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "KPMG",
"url": "https://kpmg.com/cz/cs#home",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Audit ",
"url": "https://kpmg.com/cz/cs/sluzby/audit.html"
},
{
"@type": "ListItem",
"name": "Daňové poradenství",
"url": "https://kpmg.com/cz/cs/sluzby/danove-poradenstvi.html"
},
{
"@type": "ListItem",
"name": "Poradenské služby",
"url": "https://kpmg.com/cz/cs/sluzby/poradenske-sluzby.html"
},
{
"@type": "ListItem",
"name": "Právní služby",
"url": "https://www.kpmglegal.cz/"
},
{
"@type": "ListItem",
"name": "Prodeje, akvizice, oceňování a restrukturalizace firem",
"url": "https://kpmg.com/cz/cs/sluzby/deal-advisory.html"
},
{
"@type": "ListItem",
"name": "Vedení účetnictví a mzdové agendy",
"url": "https://kpmg.com/cz/cs/sluzby/vedeni-ucetnictvi-a-mzdove-agendy.html"
},
{
"@type": "ListItem",
"name": "Automobilový průmysl a dodavatelské řetězce",
"url": "https://kpmg.com/cz/cs/odvetvi/automobilovy-prumysl.html"
},
{
"@type": "ListItem",
"name": "Bankovnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/bankovnictvi.html"
},
{
"@type": "ListItem",
"name": "Cestovní ruch, sport a volný čas",
"url": "https://kpmg.com/cz/cs/odvetvi/cestovni-ruch-sport-volny-cas.html"
},
{
"@type": "ListItem",
"name": "Doprava",
"url": "https://kpmg.com/cz/cs/odvetvi/doprava.html"
},
{
"@type": "ListItem",
"name": "Energetika",
"url": "https://kpmg.com/cz/cs/odvetvi/energetika.html"
},
{
"@type": "ListItem",
"name": "Foreign Desks",
"url": "https://kpmg.com/cz/cs/odvetvi/foreign-desks.html"
},
{
"@type": "ListItem",
"name": "Maloobchod",
"url": "https://kpmg.com/cz/cs/odvetvi/maloobchod.html"
},
{
"@type": "ListItem",
"name": "Pojišťovnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/pojistovnictvi.html"
},
{
"@type": "ListItem",
"name": "Potraviny, nápoje a spotřební zboží",
"url": "https://kpmg.com/cz/cs/odvetvi/potraviny-napoje-spotrebni-zbozi.html"
},
{
"@type": "ListItem",
"name": "Rodinné firmy",
"url": "https://kpmg.com/cz/cs/odvetvi.html"
},
{
"@type": "ListItem",
"name": "Stavebnictví a nemovitosti",
"url": "https://kpmg.com/cz/cs/odvetvi/stavebnictvi-a-nemovitosti.html"
},
{
"@type": "ListItem",
"name": "Telekomunikace",
"url": "https://kpmg.com/cz/cs/odvetvi/telekomunikace.html"
},
{
"@type": "ListItem",
"name": "Veřejná správa",
"url": "https://kpmg.com/cz/cs/odvetvi/verejna-sprava.html"
},
{
"@type": "ListItem",
"name": "Výrobní a průmyslové podniky",
"url": "https://kpmg.com/cz/cs/odvetvi/vyrobni-a-prumyslove-podniky.html"
},
{
"@type": "ListItem",
"name": "Zdravotnictví",
"url": "https://kpmg.com/cz/cs/odvetvi/zdravotnictvi.html"
},
{
"@type": "ListItem",
"name": "Centra sdílených služeb (CSS)",
"url": "https://kpmg.com/cz/cs/odvetvi/centra-sdilenych-sluzeb.html"
},
{
"@type": "ListItem",
"name": "Tiskové zprávy",
"url": "https://kpmg.com/cz/cs/media/tiskove-zpravy.html"
},
{
"@type": "ListItem",
"name": "Pro média",
"url": "https://kpmg.com/cz/cs/media.html"
},
{
"@type": "ListItem",
"name": " KPMG v České republice",
"url": "https://kpmg.com/cz/cs/o-nas/kancelare-kpmg.html"
},
{
"@type": "ListItem",
"name": "Společenská odpovědnost",
"url": "https://kpmg.com/cz/cs/o-nas/spolecenska-odpovednost.html"
},
{
"@type": "ListItem",
"name": "Naše vedení",
"url": "https://kpmg.com/cz/cs/o-nas/vedeni.html"
},
{
"@type": "ListItem",
"name": "Hodnoty",
"url": "https://kpmg.com/cz/cs/o-nas/hodnoty.html"
},
{
"@type": "ListItem",
"name": "Ocenění",
"url": "https://kpmg.com/cz/cs/o-nas/oceneni.html"
},
{
"@type": "ListItem",
"name": "Historie",
"url": "https://kpmg.com/cz/cs/o-nas/historie.html"
},
{
"@type": "ListItem",
"name": "KPMG Ladies Club",
"url": "https://www.ladiesclub.cz/"
},
{
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"@type": "ListItem",
"name": "Alumni",
"url": "https://kpmg.com/cz/cs/o-nas/alumni.html"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"height": "384",
"width": "1485",
"dateCreated": "2026-02-27T11:00:35.640Z",
"creator": {
"@type": "Corporation",
"name": "KPMG International Limited"
},
"contentUrl": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"copyrightNotice": "KPMG International Limited",
"potentialAction": {
"@type": "ViewAction",
"url": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://launch.kpmg.com/content/dam/kpmgsites/cz/images/2026/1485,33x384_defense_study_banner_web.jpg.html"
}
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /cz/cs/odvetvi.html | 0 | 1 |
| /cz/cs/misc/kontaktujte-nas.html | 0 | 1 |
| /cz/cs/o-nas.html | 0 | 1 |
| /cz/cs/sluzby/audit.html | 0 | 1 |
| /cz/cs/sluzby/danove-poradenstvi.html | 0 | 1 |
Explore the other reputation pillars for KPMG Česká republika
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from KPMG Česká republika, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KPMG Česká republika: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.kpmg.cz to view the most current version of its content and see directly what this company is about and what it offers.