Identity & Authority: Lemans – Signal Evidence & AI Readability

Lemans

(http://www.lemans.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

There is a notable gap between organizational authority and individual expertise; while the firm provides excellent sameAs links to the ICAEW, Audit Register, and ACCA, it fails to name or provide digital footprints for individual practitioners. The Person schema is missing entirely, and the Our Team heading lacks individual credentials or LinkedIn profiles in the metadata. The technical credibility is slightly hampered by a broken heading hierarchy that starts with a generic Welcome H1. However, the inclusion of regulatory registration numbers in the schema prevents a higher penalty in this pillar.

The meta description claims to offer proactive support services and business advisory, yet the service headers describe purely reactive compliance tasks like Accounts Preparation and Taxation. There is no evidence of the strategic financial planning or proactive advisory promised in the primary signal. The site demonstrates the ability to file forms but fails to demonstrate the ability to drive business growth. No specific tax savings or client success metrics are provided to bridge this disconnect.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
/about-us/
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk/about-us",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
/services/
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk/services",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
/news/
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk/news",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
/contact-us/
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk/contact-us",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
/factsheets/
{
    "@context": "https://www.schema.org",
    "@graph": [
        {
            "@type": "AccountingService",
            "name": "Lemans",
            "url": "https://www.lemans.co.uk/factsheets",
            "logo": "https://www.lemans.co.uk/img/logo.png",
            "image": "https://www.lemans.co.uk/img/logo.png",
            "description": "Lemans are accountants in Nottingham (near the Arboretum) with clients across the area.",
            "priceRange": "£££",
            "areaServed": [
                "Nottingham"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "29 Arboretum Street",
                "addressLocality": "Nottingham",
                "addressRegion": "Nottinghamshire",
                "postalCode": "NG1 4JA",
                "addressCountry": "GB",
                "telephone": "0115 978 7291"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.96223",
                "longitude": "-1.15786"
            },
            "hasMap": "https://www.google.co.uk/maps/place/Lemans+-+Chartered+Certified+Accountants+and+Business+Advisors/@52.9622845,-1.1578568,17z/",
            "openingHours": "Mo, Tu, We, Th, Fr 08:00-17:00",
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "0115 978 7291",
                "contactType": "Customer Support"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5.0",
                "reviewCount": "1"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Lemans",
            "legalName": "Lemans",
            "url": "https://www.lemans.co.uk",
            "sameAs": [
                "https://find.icaew.com/firms/nottingham/lemans-bas/ZXAJtA",
                "https://www.auditregister.org.uk/Firm/FirmDetails/3352948",
                "https://www.accaglobal.com/gb/en/member/find-an-accountant/find-firm/results/details.html?isocountry=GB&location=&country=UK&firmname=lemans&organisationid=ACCA",
                "http://google.com/maps?cid=8333164717642282340"
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Lemans",
            "alternateName": [
                "Lemans Chartered Certified Accountants"
            ],
            "url": "https://www.lemans.co.uk"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
27Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 6 0
/about-us/ 4 0
/services/ 4 0
/news/ 5 0
/contact-us/ 4 0
/factsheets/ 4 0