Lions Accountants Ltd
(http://www.lionsaccountants.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site triggers a trust_theatre_flag because it displays a high review_count (up to 57) without machine-readable proof_links_count in the metadata. However, the ‘Client Testimonials’ page provides manual excerpts from LinkedIn with named individuals and specific business contexts (e.g., Edwin Lloyd, MD, HQ Consult Ltd). While the reviews are manually curated rather than live-synced from a third-party aggregator, the presence of specific client names and industries significantly mitigates the ‘theatre’ penalty.
Proof density is high. Out of approximately 20 major claims across the site, 15 are backed by either professional credentials (FCA/CTA), specific company numbers (06660311), named client endorsements, or insurance details. Vague assertions like ‘prestigious list’ are anchored to a specific external organization (Begbies Traynor Group).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
171Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 0 |
| /handpicked-accountants/ | 38 | 0 |
| /client-testimonials/ | 57 | 0 |
| /contact-us/ | 38 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lionsaccountants.co.uk/",
"url": "https://www.lionsaccountants.co.uk/",
"name": "Lions Accountants Ltd - Lions Accountants Ltd",
"isPartOf": {
"@id": "https://www.lionsaccountants.co.uk/#website"
},
"about": {
"@id": "https://www.lionsaccountants.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.lionsaccountants.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.lionsaccountants.co.uk/wp-content/uploads/2025/10/ICAEW-CIOT-logos.png",
"datePublished": "2014-03-01T12:58:18+00:00",
"dateModified": "2025-10-03T14:02:35+00:00",
"breadcrumb": {
"@id": "https://www.lionsaccountants.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lionsaccountants.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/#primaryimage",
"url": "https://i0.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2025/10/ICAEW-CIOT-logos.png?fit=740%2C154&ssl=1",
"contentUrl": "https://i0.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2025/10/ICAEW-CIOT-logos.png?fit=740%2C154&ssl=1",
"width": 740,
"height": 154
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lionsaccountants.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lionsaccountants.co.uk/#website",
"url": "https://www.lionsaccountants.co.uk/",
"name": "Lions Accountants Ltd",
"description": "CHARTERED ACCOUNTANTS & CHARTERED TAX ADVISERS",
"publisher": {
"@id": "https://www.lionsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lionsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lionsaccountants.co.uk/#organization",
"name": "Lions Accountants Limited",
"url": "https://www.lionsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/",
"url": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"contentUrl": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"width": 1180,
"height": 275,
"caption": "Lions Accountants Limited"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://www.linkedin.com/company/494491"
]
}
]
}
/handpicked-accountants/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lionsaccountants.co.uk/handpicked-accountants/",
"url": "https://www.lionsaccountants.co.uk/handpicked-accountants/",
"name": "Handpicked Accountants - Lions Accountants Ltd",
"isPartOf": {
"@id": "https://www.lionsaccountants.co.uk/#website"
},
"datePublished": "2018-11-15T19:36:05+00:00",
"dateModified": "2019-01-02T16:07:03+00:00",
"breadcrumb": {
"@id": "https://www.lionsaccountants.co.uk/handpicked-accountants/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lionsaccountants.co.uk/handpicked-accountants/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lionsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Handpicked Accountants"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lionsaccountants.co.uk/#website",
"url": "https://www.lionsaccountants.co.uk/",
"name": "Lions Accountants Ltd",
"description": "CHARTERED ACCOUNTANTS & CHARTERED TAX ADVISERS",
"publisher": {
"@id": "https://www.lionsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lionsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lionsaccountants.co.uk/#organization",
"name": "Lions Accountants Limited",
"url": "https://www.lionsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/",
"url": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"contentUrl": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"width": 1180,
"height": 275,
"caption": "Lions Accountants Limited"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/tax4freelancers",
"https://www.linkedin.com/company/494491"
]
}
]
}
/client-testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lionsaccountants.co.uk/client-testimonials/",
"url": "https://www.lionsaccountants.co.uk/client-testimonials/",
"name": "Client Testimonials - Lions Accountants Ltd",
"isPartOf": {
"@id": "https://www.lionsaccountants.co.uk/#website"
},
"datePublished": "2014-03-01T16:27:18+00:00",
"dateModified": "2021-01-30T00:11:22+00:00",
"breadcrumb": {
"@id": "https://www.lionsaccountants.co.uk/client-testimonials/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lionsaccountants.co.uk/client-testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lionsaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Client Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lionsaccountants.co.uk/#website",
"url": "https://www.lionsaccountants.co.uk/",
"name": "Lions Accountants Ltd",
"description": "CHARTERED ACCOUNTANTS & CHARTERED TAX ADVISERS",
"publisher": {
"@id": "https://www.lionsaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lionsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lionsaccountants.co.uk/#organization",
"name": "Lions Accountants Limited",
"url": "https://www.lionsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/",
"url": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"contentUrl": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"width": 1180,
"height": 275,
"caption": "Lions Accountants Limited"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
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]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lionsaccountants.co.uk/contact-us/",
"url": "https://www.lionsaccountants.co.uk/contact-us/",
"name": "Contact Us - Lions Accountants Ltd",
"isPartOf": {
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},
"primaryImageOfPage": {
"@id": "https://www.lionsaccountants.co.uk/contact-us/#primaryimage"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/contact-us/#primaryimage"
},
"thumbnailUrl": "http://www.lionsaccountants.co.uk/wp-content/uploads/2014/03/Lions-email.png",
"datePublished": "2014-03-01T16:26:29+00:00",
"dateModified": "2021-04-19T13:56:56+00:00",
"breadcrumb": {
"@id": "https://www.lionsaccountants.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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]
}
]
},
{
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"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/contact-us/#primaryimage",
"url": "http://www.lionsaccountants.co.uk/wp-content/uploads/2014/03/Lions-email.png",
"contentUrl": "http://www.lionsaccountants.co.uk/wp-content/uploads/2014/03/Lions-email.png"
},
{
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"@id": "https://www.lionsaccountants.co.uk/contact-us/#breadcrumb",
"itemListElement": [
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"item": "https://www.lionsaccountants.co.uk/"
},
{
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"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lionsaccountants.co.uk/#website",
"url": "https://www.lionsaccountants.co.uk/",
"name": "Lions Accountants Ltd",
"description": "CHARTERED ACCOUNTANTS & CHARTERED TAX ADVISERS",
"publisher": {
"@id": "https://www.lionsaccountants.co.uk/#organization"
},
"potentialAction": [
{
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lionsaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
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}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lionsaccountants.co.uk/#organization",
"name": "Lions Accountants Limited",
"url": "https://www.lionsaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/",
"url": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"contentUrl": "https://i2.wp.com/www.lionsaccountants.co.uk/wp-content/uploads/2018/09/Lions-New-Logo-Draft2.png?fit=1180%2C275&ssl=1",
"width": 1180,
"height": 275,
"caption": "Lions Accountants Limited"
},
"image": {
"@id": "https://www.lionsaccountants.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/tax4freelancers",
"https://www.linkedin.com/company/494491"
]
}
]
}
Explore the other reputation pillars for Lions Accountants Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lions Accountants Ltd, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lions Accountants Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.lionsaccountants.co.uk to view the most current version of its content and see directly what this company is about and what it offers.