Matplus Chartered Accountants
(https://matplus.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
While the firm repeatedly references ‘ACA-qualified directors’ and ‘ICAEW regulation,’ it fails to name specific partners or provide a ‘Meet the Team’ page with individual credentials. The schema_json contains Organization data but lacks Person schema or sameAs links to professional LinkedIn profiles, creating a gap between the claim of expertise and the proof of individual authority. The physical footprint is well-defined with two London addresses (King’s Cross and Wembley), which mitigates typical ‘ghost firm’ red flags.
The site makes bold performance claims, such as ‘We’ve helped over 500 businesses stop overpaying,’ without providing a verifiable list or a consolidated portfolio of those 500 entities. However, the disconnect is softened by the inclusion of detailed, albeit anonymized, case studies on the Estate Planning page that outline specific financial outcomes, such as a ‘Projected IHT saving of over £400,000.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/",
"url": "https://matplus.co.uk/",
"name": "Comprehensive Accounting Solutions in London | MatPlus",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"about": {
"@id": "https://matplus.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://matplus.co.uk/#primaryimage"
},
"image": {
"@id": "https://matplus.co.uk/#primaryimage"
},
"thumbnailUrl": "https://matplus.co.uk/wp-content/uploads/elementor/thumbs/Untitled-design-1-rcx6xxmj20tecabmq6ww2cpb2b9ogoyw4h054g8m9c.png",
"datePublished": "2025-09-14T22:21:13+00:00",
"dateModified": "2026-05-01T16:16:59+00:00",
"description": "Secure your business growth with MatPlus. We offer expert financial guidance and reliable compliance across the UK. Get your free consultation with us today.",
"breadcrumb": {
"@id": "https://matplus.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#primaryimage",
"url": "https://matplus.co.uk/wp-content/uploads/elementor/thumbs/Untitled-design-1-rcx6xxmj20tecabmq6ww2cpb2b9ogoyw4h054g8m9c.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/elementor/thumbs/Untitled-design-1-rcx6xxmj20tecabmq6ww2cpb2b9ogoyw4h054g8m9c.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
/accounting-and-compliance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/accounting-and-compliance/",
"url": "https://matplus.co.uk/accounting-and-compliance/",
"name": "Expert Accounting & Compliance Services in London | MatPlus",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"datePublished": "2025-09-15T18:42:25+00:00",
"dateModified": "2026-04-07T07:21:03+00:00",
"description": "Our team manages accounting and compliance for UK businesses. We offer accounts filing, payroll, and VAT returns across the UK. Enquire now for a consultation.",
"breadcrumb": {
"@id": "https://matplus.co.uk/accounting-and-compliance/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/accounting-and-compliance/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/accounting-and-compliance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matplus.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Accounting and Compliance"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
/estateplanning/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/estateplanning/",
"url": "https://matplus.co.uk/estateplanning/",
"name": "Estate Planning Services & Experts in West London | MatPlus",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://matplus.co.uk/estateplanning/#primaryimage"
},
"image": {
"@id": "https://matplus.co.uk/estateplanning/#primaryimage"
},
"thumbnailUrl": "https://matplus.co.uk/wp-content/uploads/2025/09/20e283_3ea3e4a8f13547c6a5b14bb082f3850dmv2.avif",
"datePublished": "2025-09-15T20:01:41+00:00",
"dateModified": "2026-04-21T12:00:02+00:00",
"description": "Our estate planners help reduce IHT and protect your family assets across the UK. Secure your legacy with trusts and wills. Book a free review in London today.",
"breadcrumb": {
"@id": "https://matplus.co.uk/estateplanning/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/estateplanning/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/estateplanning/#primaryimage",
"url": "https://matplus.co.uk/wp-content/uploads/2025/09/20e283_3ea3e4a8f13547c6a5b14bb082f3850dmv2.avif",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/09/20e283_3ea3e4a8f13547c6a5b14bb082f3850dmv2.avif",
"width": 353,
"height": 501
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/estateplanning/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matplus.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Estate Planning Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
/tax-advisory/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/tax-advisory/",
"url": "https://matplus.co.uk/tax-advisory/",
"name": "Tax Advisory Services in London | Expert Tax Consultants",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"datePublished": "2025-09-15T19:39:26+00:00",
"dateModified": "2026-04-07T07:00:12+00:00",
"description": "Our tax consultants provide expert guidance on IHT, CGT, and HMRC investigations across the UK. Book your free consultation at our London offices today.",
"breadcrumb": {
"@id": "https://matplus.co.uk/tax-advisory/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/tax-advisory/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/tax-advisory/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matplus.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tax Advisory"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
/female-business-owner-support/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/female-business-owner-support/",
"url": "https://matplus.co.uk/female-business-owner-support/",
"name": "Female Business Owner Support - Matplus Chartered Accountants",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://matplus.co.uk/female-business-owner-support/#primaryimage"
},
"image": {
"@id": "https://matplus.co.uk/female-business-owner-support/#primaryimage"
},
"thumbnailUrl": "https://i.postimg.cc/8zSZf0Zg/Mpower-Her-Logo-(5).png",
"datePublished": "2026-02-12T16:46:07+00:00",
"dateModified": "2026-03-24T16:07:48+00:00",
"breadcrumb": {
"@id": "https://matplus.co.uk/female-business-owner-support/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/female-business-owner-support/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/female-business-owner-support/#primaryimage",
"url": "https://i.postimg.cc/8zSZf0Zg/Mpower-Her-Logo-(5).png",
"contentUrl": "https://i.postimg.cc/8zSZf0Zg/Mpower-Her-Logo-(5).png"
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/female-business-owner-support/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matplus.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Female Business Owner Support"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
/management-consulting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matplus.co.uk/management-consulting/",
"url": "https://matplus.co.uk/management-consulting/",
"name": "Strategic Management Consulting in London | MatPlus",
"isPartOf": {
"@id": "https://matplus.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://matplus.co.uk/management-consulting/#primaryimage"
},
"image": {
"@id": "https://matplus.co.uk/management-consulting/#primaryimage"
},
"thumbnailUrl": "https://matplus.co.uk/wp-content/uploads/2025/09/Untitled-design-4.avif",
"datePublished": "2025-09-15T18:25:35+00:00",
"dateModified": "2026-04-07T07:27:58+00:00",
"description": "MatPlus provides expert management consulting for UK business growth. We manage restructuring, valuations, and risk across the UK. Enquire in London today.",
"breadcrumb": {
"@id": "https://matplus.co.uk/management-consulting/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matplus.co.uk/management-consulting/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/management-consulting/#primaryimage",
"url": "https://matplus.co.uk/wp-content/uploads/2025/09/Untitled-design-4.avif",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/09/Untitled-design-4.avif",
"width": 450,
"height": 297
},
{
"@type": "BreadcrumbList",
"@id": "https://matplus.co.uk/management-consulting/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matplus.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Management Consulting"
}
]
},
{
"@type": "WebSite",
"@id": "https://matplus.co.uk/#website",
"url": "https://matplus.co.uk/",
"name": "Matplus Chartered Accountants",
"description": "",
"publisher": {
"@id": "https://matplus.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matplus.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://matplus.co.uk/#organization",
"name": "Matplus Chartered Accountants",
"url": "https://matplus.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://matplus.co.uk/#/schema/logo/image/",
"url": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"contentUrl": "https://matplus.co.uk/wp-content/uploads/2025/10/cropped-cropped-cropped-Untitled-design.png",
"width": 512,
"height": 512,
"caption": "Matplus Chartered Accountants"
},
"image": {
"@id": "https://matplus.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/matplus"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
100Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 1 |
| /accounting-and-compliance/ | 6 | 1 |
| /estateplanning/ | 15 | 1 |
| /tax-advisory/ | 6 | 1 |
| /female-business-owner-support/ | 27 | 1 |
| /management-consulting/ | 6 | 1 |
Explore the other reputation pillars for Matplus Chartered Accountants
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Matplus Chartered Accountants, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Matplus Chartered Accountants: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://matplus.co.uk to view the most current version of its content and see directly what this company is about and what it offers.