The McCay Partnership
(http://www.mccays.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
There is a significant authority gap; while the firm claims to be a ‘partnership’ and a ‘team of professionals,’ not a single individual partner or staff member is named. The schema_json provides an Organization object but lacks any Person schema or sameAs links to professional profiles (LinkedIn), making the ‘experts’ behind the firm invisible and unverifiable. Technical credibility is further damaged by the 100% content duplication across different structural URLs, which is a hallmark of low-effort digital presence.
The marketing tone claims ‘high quality’ and ‘specialist services’ developed ‘over the years,’ yet the site demonstrates zero specific outcomes. There are no mentions of tax savings achieved, businesses scaled, or audit successes. The disconnect is sharpest between the H4 ‘Specialist Services’ which claims sector expertise and the body text which provides zero examples of what those sectors actually are.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
/services/business/bookkeeping-accounting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
/services/business/corporate-tax-planning/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
/services/business/payroll/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccays.co.uk/",
"url": "https://www.mccays.co.uk/",
"name": "Home page | The McCay Partnership ｜South Croyden",
"isPartOf": {
"@id": "https://www.mccays.co.uk/#website"
},
"about": {
"@id": "https://www.mccays.co.uk/#organization"
},
"datePublished": "2018-10-25T09:22:49+00:00",
"dateModified": "2022-11-14T11:04:24+00:00",
"breadcrumb": {
"@id": "https://www.mccays.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccays.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccays.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccays.co.uk/#website",
"url": "https://www.mccays.co.uk/",
"name": "The McCay Partnership",
"description": "Chartered Accountants | South Croydon",
"publisher": {
"@id": "https://www.mccays.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccays.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mccays.co.uk/#organization",
"name": "The McCay Partnership",
"url": "https://www.mccays.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mccays.co.uk/#/schema/logo/image/",
"url": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"contentUrl": "https://www.mccays.co.uk/wp-content/uploads/2022/10/McCays_logo_3-1.png",
"width": 400,
"height": 106,
"caption": "The McCay Partnership"
},
"image": {
"@id": "https://www.mccays.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /services/ | 5 | 0 |
| /about-us/ | 5 | 0 |
| /services/business/bookkeeping-accounting/ | 5 | 0 |
| /services/business/corporate-tax-planning/ | 5 | 0 |
| /services/business/payroll/ | 5 | 0 |
Explore the other reputation pillars for The McCay Partnership
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The McCay Partnership, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The McCay Partnership: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.mccays.co.uk to view the most current version of its content and see directly what this company is about and what it offers.