MJF Accountancy Ltd
(https://www.mjfaccountancy.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A massive authority gap exists between the claimed ‘Chartered’ status and the lack of verifiable human expertise. No named partners or qualified individuals (ACCA/ICAEW) are listed in the headings or metadata, and the ‘About Us’ page—the primary source for establishing professional authority—is a dead link. While the schema_json provides a physical address and social links, the technical failure of 83% of the crawled pages severely undermines the firm’s claims of being ‘professional’ or ‘experts.’
The firm claims to be ‘Efficient, friendly, reliable’ in multiple headings (H2, H3), yet the website’s performance is objectively unreliable and inefficient for a visitor. The ‘Specialist sectors’ heading suggests deep industry-specific knowledge, but with no content behind it, this is a hollow marketing assertion. There is a total absence of case studies or measurable results to back the ‘premier’ status claimed in the meta title.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://www.schema.org",
"@type": "AccountingService",
"name": "MJF Accountancy Ltd",
"telephone": "0151 724 3960",
"priceRange": "£££",
"openingHours": "Mo, Tu, We, Th, Fr 09:00-17:00",
"email": "admin@mjfaccountancy.co.uk",
"url": "https://www.mjfaccountancy.co.uk",
"sameAs": [
"https://www.instagram.com/mjfaccountancy/",
"https://www.facebook.com/mjfaccountancy/",
"https://www.linkedin.com/company/mjf-accountancy-ltd/",
"https://twitter.com/mjfaccountancy"
],
"logo": "https://www.mjfaccountancy.co.uk/img/logo.png",
"image": "https://www.mjfaccountancy.co.uk/img/opengraph-image.png",
"description": "MJF Accountancy Ltd Is a Liverpool based accountancy firm Incorporated in 2006. We’ve grown our accountancy firm on strong principles, expert knowledge and a whole range of skill sets that make us your perfect financial partner.",
"address": {
"@type": "PostalAddress",
"streetAddress": "47 Booker Avenue",
"addressLocality": "Liverpool",
"addressRegion": "Merseyside",
"postalCode": "L18 4QZ",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.3696654",
"longitude": "-2.9088722"
},
"hasMap": "https://www.google.co.uk/maps/place/MJF+Accountancy+Ltd/@53.3696654,-2.9088722,15z",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0151 724 3960",
"email": "admin@mjfaccountancy.co.uk",
"contactType": "Customer Services"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /about-us/ | 0 | 0 |
| /contact-us/ | 0 | 0 |
| /accessibility/ | 0 | 0 |
| /services/confirmation-statements/ | 0 | 0 |
| /services/limited-company-accounts/ | 0 | 0 |
This page presents a snapshot of public data from MJF Accountancy Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MJF Accountancy Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.mjfaccountancy.co.uk to view the most current version of its content and see directly what this company is about and what it offers.