MNP
(https://www.mnp.ca) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is airtight with no detectable gaps. Authors are named specifically (e.g., Bruce Warkentin, Kirstie McGrath) and linked to their professional credentials (CPA, CA, TEP). The Personnel page provides an exhaustive directory of partners, and the schema_json is robust, utilizing Person and Organization graphs to establish a clear digital footprint.
There is a strong connection between claims and demonstrations. Rather than just claiming to ‘save money,’ the site provides a 10-year investment growth scenario for a hypothetical practitioner (‘Jane’) to illustrate the concrete impact of incorporation. The site prioritizes showing the mechanics of tax deferral and capital gains exemptions over making unsubstantiated performance promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.mnp.ca/#website",
"url": "https://www.mnp.ca",
"name": "MNP",
"inLanguage": "en-CA",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.mnp.ca/search?query={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://www.mnp.ca/#organization",
"name": "MNP",
"url": "https://www.mnp.ca",
"logo": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-403-444-0150",
"contactType": "Customer Service",
"areaServed": "CA"
},
"sameAs": [
"https://www.glassdoor.ca/Overview/Working-at-MNP-LLP-EI_IE112544.11,18.htm",
"https://www.facebook.com/MNPLLP/",
"https://www.linkedin.com/company/mnp",
"https://twitter.com/mnp_llp",
"https://www.instagram.com/mnpllp/"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services Offered",
"itemListElement": [
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/assurance-and-accounting#service",
"name": "Assurance and Accounting",
"url": "https://www.mnp.ca/en/services/assurance-and-accounting",
"serviceType": "Business Assurance and Accounting Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/bookkeeping-and-cloud-accounting#service",
"name": "Bookkeeping and Cloud Accounting",
"url": "https://www.mnp.ca/en/services/bookkeeping-and-cloud-accounting",
"serviceType": "Bookkeeping and Cloud Accounting Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/consulting#service",
"name": "Consulting",
"url": "https://www.mnp.ca/en/services/consulting",
"serviceType": "Business Consulting and Advisory Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/corporate-finance#service",
"name": "Corporate Finance",
"url": "https://www.mnp.ca/en/services/corporate-finance",
"serviceType": "Corporate Finance Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/mnp-digital#service",
"name": "Digital Services",
"url": "https://www.mnp.ca/en/services/mnp-digital",
"serviceType": "Digital Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/enterprise-risk#service",
"name": "Enterprise Risk",
"url": "https://www.mnp.ca/en/services/enterprise-risk",
"serviceType": "Enterprise Risk Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/family-office-services#service",
"name": "Family Office",
"url": "https://www.mnp.ca/en/services/family-office-services",
"serviceType": "Family Office Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/forensics#service",
"name": "Forensics and Litigation Support",
"url": "https://www.mnp.ca/en/services/forensics",
"serviceType": "Forensics and Litigation Support Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/corporate-and-consumer-insolvency#service",
"name": "Insolvency",
"url": "https://www.mnp.ca/en/services/corporate-and-consumer-insolvency",
"serviceType": "Corporate and Consumer Insolvency | MNP"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/esg-consulting-services#service",
"name": "Sustainability Consulting",
"url": "https://www.mnp.ca/en/services/esg-consulting-services",
"serviceType": "Sustainability Consulting Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/tax-services#service",
"name": "Tax Services",
"url": "https://www.mnp.ca/en/services/tax-services",
"serviceType": "Tax Services"
},
{
"@type": "Service",
"@id": "https://www.mnp.ca/en/services/valuations#service",
"name": "Valuations",
"url": "https://www.mnp.ca/en/services/valuations",
"serviceType": "Business Valuations | MNP"
}
]
}
},
{
"@type": "WebPage",
"@id": "https://www.mnp.ca/#webpage",
"url": "https://www.mnp.ca",
"name": "MNP HomePage",
"isPartOf": {
"@id": "https://www.mnp.ca/#website"
},
"about": {
"@id": "https://www.mnp.ca/#organization"
},
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp",
"caption": "MNP Logo"
},
"datePublished": "2026-01-13",
"dateModified": "2026-02-03",
"description": "MNP is a leading accounting firm in Canada. Connect with your local office for tax services and business consulting. We're here to help.",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mnp.ca",
"name": "Home"
}
}
]
},
"inLanguage": "en-CA",
"mainEntityOfPage": {
"@id": "https://www.mnp.ca/#webpage"
},
"publisher": {
"@id": "https://www.mnp.ca/#organization"
}
}
]
}
/en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "BlogPosting",
"inLanguage": "en-CA",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.mnp.ca/en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment"
},
"headline": "How farming operations are building resilience in a higher risk environment",
"name": "How farming operations are building resilience in a higher risk environment",
"description": "As costs, prices, trade, and weather risks converge, resilient Canadian farms are rethinking how they manage their margins, liquidity and risk.",
"datePublished": "2026-05-15",
"dateModified": "2026-05-15",
"articleSection": [
"Agriculture"
],
"author": [
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/bruce-warkentin",
"name": "Bruce Warkentin",
"knowsAbout": [
"Assurance and Accounting",
"Agriculture"
]
}
],
"publisher": {
"@type": "Organization",
"@id": "https://www.mnp.ca/#organization",
"name": "MNP",
"url": "https://www.mnp.ca",
"SameAs": [
"https://www.glassdoor.ca/Overview/Working-at-MNP-LLP-EI_IE112544.11,18.htm",
"https://www.facebook.com/MNPLLP/",
"https://www.linkedin.com/company/mnp",
"https://twitter.com/mnp_llp",
"https://www.instagram.com/mnpllp/"
],
"logo": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp"
}
},
"image": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/niche/agriculture/insights/f26/5100-26-ntl-farming-in-a-higher-risk-environment---insight.webp"
},
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/agriculture/insights/f26/5100-26-ntl-farming-in-a-higher-risk-environment---insight.webp",
"isPartOf": [
{
"@type": "Blog",
"name": "MNP Insights",
"url": "https://www.mnp.ca/en/insights",
"publisher": {
"@type": "Organization",
"name": "MNP"
}
},
{
"@type": "WebPage",
"name": "How farming operations are building resilience in a higher risk environment",
"url": "https://www.mnp.ca/en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment",
"@id": "https://www.mnp.ca/en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment",
"inLanguage": "en-CA",
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/agriculture/insights/f26/5100-26-ntl-farming-in-a-higher-risk-environment---insight.webp",
"datePublished": "2026-05-15",
"dateModified": "2026-05-15",
"description": "As costs, prices, trade, and weather risks converge, resilient Canadian farms are rethinking how they manage their margins, liquidity and risk."
},
{
"@type": "Website",
"name": "MNP",
"url": "https://www.mnp.ca"
}
]
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mnp.ca/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights",
"item": "https://www.mnp.ca/en/insights"
},
{
"@type": "ListItem",
"position": 3,
"name": "Directory",
"item": "https://www.mnp.ca/en/insights/directory"
},
{
"@type": "ListItem",
"position": 4,
"name": "How farming operations building resilience higher risk environment",
"item": "https://www.mnp.ca/en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment"
}
]
}
]
}
/en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "BlogPosting",
"inLanguage": "en-CA",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.mnp.ca/en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners"
},
"headline": "What are the pros and cons of incorporating your professional practice for new graduates and established practitioners?",
"name": "What are the pros and cons of incorporating your professional practice for new graduates and established practitioners?",
"description": "Whether to incorporate your practice is a major decision that can impact the trajectory of your career, your tax obligations, and your financial freedom.",
"datePublished": "2024-04-29",
"dateModified": "2026-05-15",
"articleSection": [
"Professionals"
],
"author": [],
"publisher": {
"@type": "Organization",
"@id": "https://www.mnp.ca/#organization",
"name": "MNP",
"url": "https://www.mnp.ca",
"SameAs": [
"https://www.glassdoor.ca/Overview/Working-at-MNP-LLP-EI_IE112544.11,18.htm",
"https://www.facebook.com/MNPLLP/",
"https://www.linkedin.com/company/mnp",
"https://twitter.com/mnp_llp",
"https://www.instagram.com/mnpllp/"
],
"logo": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp"
}
},
"image": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/niche/professionals/insights/f24/practioner-assisting-a-client-in-a-practice.webp"
},
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/professionals/insights/f24/practioner-assisting-a-client-in-a-practice.webp",
"isPartOf": [
{
"@type": "Blog",
"name": "MNP Insights",
"url": "https://www.mnp.ca/en/insights",
"publisher": {
"@type": "Organization",
"name": "MNP"
}
},
{
"@type": "WebPage",
"name": "What are the pros and cons of incorporating your professional practice for new graduates and established practitioners?",
"url": "https://www.mnp.ca/en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners",
"@id": "https://www.mnp.ca/en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners",
"inLanguage": "en-CA",
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/professionals/insights/f24/practioner-assisting-a-client-in-a-practice.webp",
"datePublished": "2024-04-29",
"dateModified": "2026-05-15",
"description": "Whether to incorporate your practice is a major decision that can impact the trajectory of your career, your tax obligations, and your financial freedom."
},
{
"@type": "Website",
"name": "MNP",
"url": "https://www.mnp.ca"
}
]
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mnp.ca/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights",
"item": "https://www.mnp.ca/en/insights"
},
{
"@type": "ListItem",
"position": 3,
"name": "Directory",
"item": "https://www.mnp.ca/en/insights/directory"
},
{
"@type": "ListItem",
"position": 4,
"name": "pros cons incorporating practice graduates practitioners",
"item": "https://www.mnp.ca/en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners"
}
]
}
]
}
/en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "BlogPosting",
"inLanguage": "en-CA",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.mnp.ca/en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes"
},
"headline": "Succession as strategy: How planning early can shape value, choice, and outcomes ",
"name": "Succession as strategy: How planning early can shape value, choice, and outcomes ",
"description": "Why early succession planning protects value, expands options, and leads to better business and personal outcomes. ",
"datePublished": "2026-05-12",
"dateModified": "2026-05-12",
"articleSection": [
"Private Enterprise"
],
"author": [
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/kerry-smith",
"name": "Kerry Smith",
"knowsAbout": [
"Family Office",
"Professionals"
]
},
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/danielle-walsh",
"name": "Danielle Walsh",
"knowsAbout": [
"Family Office",
"Private Enterprise"
]
},
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/yohaan-thommy",
"name": "Yohaan Thommy",
"knowsAbout": [
"Consulting",
"Manufacturing"
]
},
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/brett-franklin",
"name": "Brett Franklin",
"knowsAbout": [
"Corporate Finance"
]
},
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/allan-broudno",
"name": "Allan Broudno",
"knowsAbout": []
},
{
"@type": "Person",
"url": "https://www.mnp.ca/en/personnel/tait-nystuen",
"name": "Tait Nystuen",
"knowsAbout": [
"Tax Services"
]
}
],
"publisher": {
"@type": "Organization",
"@id": "https://www.mnp.ca/#organization",
"name": "MNP",
"url": "https://www.mnp.ca",
"SameAs": [
"https://www.glassdoor.ca/Overview/Working-at-MNP-LLP-EI_IE112544.11,18.htm",
"https://www.facebook.com/MNPLLP/",
"https://www.linkedin.com/company/mnp",
"https://twitter.com/mnp_llp",
"https://www.instagram.com/mnpllp/"
],
"logo": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp"
}
},
"image": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/niche/private-enterprise/insights/f26/succession-planning-concept-with-wooden-blocks-and-arrows.webp"
},
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/private-enterprise/insights/f26/succession-planning-concept-with-wooden-blocks-and-arrows.webp",
"isPartOf": [
{
"@type": "Blog",
"name": "MNP Insights",
"url": "https://www.mnp.ca/en/insights",
"publisher": {
"@type": "Organization",
"name": "MNP"
}
},
{
"@type": "WebPage",
"name": "Succession as strategy: How planning early can shape value, choice, and outcomes ",
"url": "https://www.mnp.ca/en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes",
"@id": "https://www.mnp.ca/en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes",
"inLanguage": "en-CA",
"thumbnailUrl": "https://www.mnp.ca/-/media/images/mnp/niche/private-enterprise/insights/f26/succession-planning-concept-with-wooden-blocks-and-arrows.webp",
"datePublished": "2026-05-12",
"dateModified": "2026-05-12",
"description": "Why early succession planning protects value, expands options, and leads to better business and personal outcomes. "
},
{
"@type": "Website",
"name": "MNP",
"url": "https://www.mnp.ca"
}
]
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mnp.ca/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights",
"item": "https://www.mnp.ca/en/insights"
},
{
"@type": "ListItem",
"position": 3,
"name": "Directory",
"item": "https://www.mnp.ca/en/insights/directory"
},
{
"@type": "ListItem",
"position": 4,
"name": "Succession strategy planning early shape value choice outcomes",
"item": "https://www.mnp.ca/en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes"
}
]
}
]
}
/en/offices/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.mnp.ca/#organization",
"name": "MNP LLP",
"url": "https://www.mnp.ca",
"logo": {
"@type": "ImageObject",
"url": "https://www.mnp.ca/-/media/images/mnp/branding/mnp-logo.webp"
},
"sameAs": [
"https://www.glassdoor.ca/Overview/Working-at-MNP-LLP-EI_IE112544.11,18.htm",
"https://www.facebook.com/MNPLLP/",
"https://www.linkedin.com/company/mnp",
"https://www.instagram.com/mnpllp/",
"https://twitter.com/mnp_llp"
]
},
{
"@type": "WebSite",
"@id": "https://www.mnp.ca/#website",
"name": "MNP LLP",
"url": "https://www.mnp.ca",
"publisher": {
"@id": "https://www.mnp.ca/#organization"
}
},
{
"@type": "CollectionPage",
"@id": "https://www.mnp.ca/en/offices#collectionpage",
"name": "Office Directory",
"description": "MNP is a leading accounting firm in Canada. Connect with your local office for tax services and business consulting. We're here to help.",
"url": "https://www.mnp.ca/en/offices",
"inLanguage": "en-CA",
"publisher": {
"@id": "https://www.mnp.ca/#organization"
},
"mainEntityOfPage": {
"@id": "https://www.mnp.ca/en/offices#webpage"
}
},
{
"@type": "WebPage",
"@id": "https://www.mnp.ca/en/offices#webpage",
"name": "Office Directory",
"url": "https://www.mnp.ca/en/offices",
"inLanguage": "en-CA",
"publisher": {
"@id": "https://www.mnp.ca/#organization"
},
"isPartOf": {
"@id": "https://www.mnp.ca/#website"
},
"datePublished": "2023-02-17",
"dateModified": "2026-05-13"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mnp.ca/en/offices#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mnp.ca/en/",
"name": "Home",
"url": "https://www.mnp.ca/en/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mnp.ca/en/offices",
"name": "Offices",
"url": "https://www.mnp.ca/en/offices"
}
}
]
}
]
}
/en/personnel/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
92Review mentions (all pages)
15External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /en/insights/directory/how-farming-operations-building-resilience-higher-risk-environment/ | 11 | 3 |
| /en/insights/directory/pros-cons-incorporating-practice-graduates-practitioners/ | 53 | 3 |
| /en/insights/directory/succession-strategy-planning-early-shape-value-choice-outcomes/ | 10 | 3 |
| /en/offices/ | 4 | 2 |
| /en/personnel/ | 4 | 2 |
Explore the other reputation pillars for MNP
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MNP, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MNP: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.mnp.ca to view the most current version of its content and see directly what this company is about and what it offers.