Identity & Authority: Northcott Trumfield – Signal Evidence & AI Readability

Northcott Trumfield

(http://www.northcott-trumfield.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
1 Impact Weight: 15 / 100
7% Reputation

There is a severe technical authority gap due to extreme staleness; the schema_json indicates the content was last modified in December 2015, making it over 10 years old relative to the current May 2026 anchor. While a practitioner named ‘Guy’ is mentioned as a specialist, he lacks a surname, Person schema, or sameAs links to professional bodies. The absence of a physical address in the provided schema or an updated ‘Professional’ section creates a significant footprint deficit.

The site makes bold claims regarding ‘specialist expertise’ and being a ‘top firm’ but provides zero case studies or data-backed results to support them. For example, the ‘Business start up’ section mentions grants for 18-24 year olds but fails to list a single instance of a client they successfully helped secure such funding. The marketing tone is self-deprecating and ‘friendly,’ which masks the total lack of demonstrated financial performance metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.northcott-trumfield.co.uk/",
            "url": "https://www.northcott-trumfield.co.uk/",
            "name": "Chartered Accountants | Accountants in Plymouth",
            "isPartOf": {
                "@id": "https://www.northcott-trumfield.co.uk/#website"
            },
            "datePublished": "2012-11-23T16:35:01+00:00",
            "dateModified": "2015-12-09T11:38:08+00:00",
            "description": "Northcott Trumfield - friendly and dedicated chartered accountants based in Plymouth providing business and accountancy services to a large range of clients",
            "breadcrumb": {
                "@id": "https://www.northcott-trumfield.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.northcott-trumfield.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.northcott-trumfield.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.northcott-trumfield.co.uk/#website",
            "url": "https://www.northcott-trumfield.co.uk/",
            "name": "Chartered Accountants | Accountants in Plymouth",
            "description": "Accountancy services for SMEs and Charities",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.northcott-trumfield.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/top-accounting-firms-about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/",
            "url": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/",
            "name": "Top Accounting Firms | Accountants Plymouth | About Us",
            "isPartOf": {
                "@id": "https://www.northcott-trumfield.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/#primaryimage"
            },
            "image": {
                "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/#primaryimage"
            },
            "thumbnailUrl": "http://www.northcott-trumfield.co.uk/wp-content/uploads/2013/11/108.jpg",
            "datePublished": "2012-11-23T13:39:22+00:00",
            "dateModified": "2015-12-14T13:40:42+00:00",
            "description": "Northcott Trumfield - friendly and dedicated chartered accountants based in Plymouth providing business and accountancy services to a large range of clients",
            "breadcrumb": {
                "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/#primaryimage",
            "url": "http://www.northcott-trumfield.co.uk/wp-content/uploads/2013/11/108.jpg",
            "contentUrl": "http://www.northcott-trumfield.co.uk/wp-content/uploads/2013/11/108.jpg"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.northcott-trumfield.co.uk/top-accounting-firms-about-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.northcott-trumfield.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Northcott Trumfield accountants in Plymouth"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.northcott-trumfield.co.uk/#website",
            "url": "https://www.northcott-trumfield.co.uk/",
            "name": "Chartered Accountants | Accountants in Plymouth",
            "description": "Accountancy services for SMEs and Charities",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.northcott-trumfield.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/top-accounting-firms-about-us/ 2 0