Information Density: PwC – Signal Evidence & AI Readability

[H1]
Seize tomorrow’s tech to reinvent your business

[H2]
We help you meet tomorrow’s tech demands
So you can
Compete at a speed that rewrites the rules

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[H2]
We help you meet tomorrow’s tech demands
So you can
Compete at a speed that rewrites the rules

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Video

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SYC Campaign Video

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[H2] Tech is rapidly transforming our world

It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?

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Featured thinking
[H3] Compete beyond your sector with AI

The key to driving strong AI performance lies in seizing growth opportunities as industries come together.

Featured thinking
AI leaders are identifying emerging value pools beyond their sectors, redesigning their operating models and building new ecosystem partnerships.
Discover more

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Insight
[H3] AI leaders are 2x as likely as others to use AI to compete beyond their sector.

PwC’s AI performance study

[H4] Now’s the time to move beyond bold ideas, turning new opportunities into action as industries converge

That means using technology to accelerate progress and unlock new sources of value and growth.

Insight
[H3] Mohamed Kande, Global Chairman, PwC

Value will go to the organisations that connect the dots across industries.

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Featured thinking
[H3] Industries are converging

When industry lines dissolve, your competitive set changes overnight. Growth is emerging at the intersections where new ecosystems meet new customer needs.

Featured thinking
As industries converge, value is already moving between companies, reshaping who competes with whom and where advantage is created. The opportunity is to move beyond incremental change: widen the lens, identify the domains where you can win, and build the capabilities, especially digital and data, that allow you to partner, compete and scale across boundaries with confidence.
Discover more

[H3] Lead into the future with tech

We’ll help you reinvent and grow your business with AI, data, and cloud technology, so you can move faster while building trust and delivering real results.

Explore our services
[H3] Transform your business with AI

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SYC Campaign Video

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[H2] Decoding ROI from AI

Just 20% of companies are capturing 74% of all AI-driven value. We’ve decoded how, so you can harness AI to drive productivity, reinvention, and growth.
Learn more

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[H2] Real stories. Real results.

[H3] Licence to innovate: How PwC is working with law firm Hugh James to empower employees with GenAI

Legal teams find ways to disrupt old ways of working, using GenAI to increase their productivity and free up time to focus on what matters most.
Learn more

[H3] Engine by Starling: From launching a bank to launching a software business

PwC UK and Starling Bank are revolutionising the banking industry by offering Starling’s digital platform, Engine, to banks around the world.
Learn more

[H3] Lucid: Building an AI-native finance function to power growth—and transform the enterprise

Lucid collaborated with PwC and AWS to build an AI-native finance function, delivering faster forecasts and scaling 14 AI use cases across the enterprise.
Learn more

[H3] Sharp takes on what’s next

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[H3] Careers

PwC is all about you. Whether you’re just starting out or are an experienced professional, your future starts here.

Explore PwC Careers

[H3] Press room

Get to know PwC’s leadership, keep up with our latest news, and find the regional contact person you need.

Visit our Press room

[H3] Offices

Global network. Global access. We are present around the world. Find us wherever you need us.
Locations worldwide

[IMG: Three diverse professionals collaborate in a modern tech office featuring a large-scale data analytics dashboard and innovative workspace design.]

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[H1]
Careers at PwC:We’re all-in on AI so you can go all-out solving problems

[H2] Grow here. Go further.

Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? Here, you can grow—exponentially.
Find your next career opportunity

[IMG: Young people sitting at a table]

Video

[H3]
Grow your career with PwC

At PwC, we uncover hidden talents, build lifelong relationships and turn challenges into opportunities. We redefine possibilities for our clients and communities, supporting you in making a meaningful impact that reaches far beyond PwC.

1:12

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[H2] Together, we set the future in motion

Here, we uncover hidden talents, build lifelong relationships and turn challenges into opportunities. We redefine possibilities for our clients and communities, supporting you in making a meaningful impact that reaches far beyond PwC.

Grow your career with PwC

[H2] At PwC, possibility has no boundaries

We provide exceptional client experiences while empowering our people with the skills and support they need to succeed. Discover what makes a PwC career unique.

Swipe left to see more.

Shaping tomorrow
Committing to growth
Bringing your best, every day
Embracing inclusion, driving impact

Solve important problems for today and tomorrow, impacting people and society
Gain hands-on expertise and diverse experience, working alongside our clients
Innovate with leading technology

Fuel your development with coaching and constructive feedback
Shape your career with the support to build your unique path
Grow through challenging, meaningful work

Develop a critical lens and manage risks to drive quality and excellence
Learn from the best
Stretch yourself and reimagine what’s possible

Collaborate with a trusted, inclusive team
Never go it alone
Discover your community with purpose-driven people

GB

[H2] Find your next career opportunity

[H3] I'm looking for jobs in

Search PwC jobs

Search Strategy& jobs

[H2] Growing your career at PwC

[H3] Are you looking for

Change territory

Graduate jobs

Experienced jobs

We have been made aware of malicious individuals impersonating PwC firms and attempting to deceive job seekers. This includes requiring or requesting payment for employment. If you are contacted by someone asking for payment in connection with a PwC job application, please do not respond, and contact us directly through pwc.com or the PwC careers website of the country/region in which you are seeking employment. Please exercise caution, verify all communication channels and contact us should you detect any suspicious activity to ensure a safe and legitimate application process.

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[H2] No matter where you're located, chances are there's a PwC firm near you

Albania
Algeria
Andorra
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belgium
Bermuda
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
British Virgin Islands
Brunei Darussalam
Bulgaria
Cambodia
Canada
Cape Verde
Cayman Islands
Channel Islands
Chile
China
Colombia
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Georgia
Germany
Ghana
Gibraltar

Greece
Guatemala
Guyana
Honduras
Hong Kong SAR, China
Hungary
Iceland
India
Indonesia
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Kyrgyzstan
Lao PDR
Latvia
Lebanon
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau SAR, China
Macedonia
Malaysia
Malta
Mauritius
Mexico
Moldova
Monaco (Principality of)
Mongolia
Montenegro
Morocco
Mozambique
Namibia
Netherlands
New Zealand
Nicaragua

Nigeria
Norway
Oman
Pakistan
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Rwanda
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
eSwatini/Swaziland
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Trinidad & Tobago
Tunisia
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Venezuela
Vietnam
West Bank & Gaza
Zambia

[H2] PwC Network

[H3] Explore territory sites

See the list

Follow us

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We don’t just bring tech. We bring results.
[H1]
Artificial intelligence services

[IMG: Men with robotic legs]

Home
Introduction
How we can help
Your AI ambitions
AI case studies
AI insights
PwC x TED
Contact us

More

Home

Introduction
How we can help
Your AI ambitions
AI case studies
AI insights
PwC x TED
Contact us

Significant cost savings? Groundbreaking products and services? Empowering your people to do more, better, faster? AI delivers these outcomes daily.
But it’s not just about tech—it’s about results. Real success comes from the right strategy. Rich insights. Bold execution.
Now, with agentic AI reshaping what’s possible, it’s time to take a fresh look at how your business works — and who does that work. It means redesigning value chains, processes and workflows to tap into the speed and adaptability of hybrid AI-human teams. Then, rethinking the roles, skills and structures needed to support AI-driven collaboration. And finally, how you empower every worker with the tools, training, and support to thrive alongside AI. This shift isn’t just about productivity. It’s about creating a future of work that’s dynamic, resilient, and human-led by design.

Video

[H3]
Driving successful AI adoption

How can you get everyone on board with AI? In this episode of Tech Encounters, PwC leaders Lilia Christofi and Nicole Knott explore the balance between artificial and human intelligence and discuss how AI can empower careers at every stage.

5:12

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[H2] How we can help

[H2] Unlock limitless opportunity with Agentic AI

AI agents are becoming central to business transformation. PwC's agent OS helps you connect your agents, people, and systems, boosting productivity, scalability, and speed. With tools designed to efficiently manage AI agents across various platforms.
Learn more

Video

[H3]
Keeping pace with AI

6:29

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[H2] AI case studies

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[H2] Our AI partners

[H3] Get the right tech for you with our open ecosystem of AI alliance partners.

Learn more

[H2] PwC x TED
Together, PwC and TED are exploring the world of AI. We’re asking the critical questions, investigating AI theory and how it can become real-world practice.

Learn more

This webpage includes AI generated content

Follow us

[IMG: X Follow]

[IMG: Facebook Follow]

[IMG: Linkedin Follow]

[IMG: SocialFollow_Youtube]

[H2] Contact us

[IMG: Joe Atkinson]

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC US

Tel: +1 215-704-0372

[IMG: Linkedin Follow]

Email

[IMG: Scott Likens]

Scott Likens

Global Chief AI Engineer, Principal, PwC US

Tel: 312-286-0830

[IMG: Linkedin Follow]

Email

Get in touch

Hide

[H1]
Decoding ROI from AI

[IMG: Hero image]

Just 20% of companies are capturing 74% of all AI-driven value. We’ve decoded how, so you can harness AI to drive productivity, reinvention, and growth.

[H2] Are you ready to join the AI leaders?

AI is everywhere. But ROI isn’t. PwC’s new AI performance study reveals that a small set of top-performing companies—the AI leaders—are already translating AI into real ROI.
For these companies, using AI for productivity is table stakes. They’re taking AI much further—using it to reinvent and grow. They start with what matters. Build only what's needed. And scale what works.
Want to join the AI leaders? Here’s how.

Get AI fit
Aim AI at growth
Build the right foundations
Embed AI at scale

[H3] Is your company AI fit?

AI fitness is the ability to focus AI on the outcomes that matter, build the foundations that enable AI to deliver ROI, and then rapidly scale what works—turning pilots into profit. 
The most AI fit companies are getting a 7.2 times AI-driven performance boost—a combination of AI-driven revenues and cost reductions—over their peers.
Discover more about the nine factors of AI fitness below. 

[H4] 7.2× revenue and efficiency gains achieved by the most AI fit companies versus the rest

Why it matters
Becoming AI fit builds the muscle to pull more ROI from AI.
Your next move
Take stock of your AI fitness level by reviewing your company’s performance on the nine AI fitness factors.

[H3] Are you using AI for reinvention—or just efficiency?

The leading companies aim AI at growth and use it to innovate. They’re 2.6 times as likely as others to say AI enhances their ability to reinvent business models and 1.2 times as likely to use AI to drive revenue. They target where value is moving and tightly manage AI bets like an investment portfolio—with clear owners and metrics.
And the AI leaders win where sector boundaries blur. They’re 1.8 times as likely to use AI to find emerging value pools, three times as likely to collaborate across sectors, twice as likely to compete beyond them—and they fast-track “industry convergence” use cases with senior sponsorship.

[H4] 2.6× as likely to say AI has helped reinvent your business model—AI leaders versus the rest

Why it matters
The biggest returns come when AI changes what you sell and how you create value, not just how quickly you execute tasks.
Your next move
Identify two growth bets AI could unlock this year and define what proof of success looks like.

[H3] Are your foundations fit-for-purpose?

The most AI fit companies have strong foundational capabilities, including workforce skills, modernised tech, high data quality, and governance and risk management.
AI leaders also invest 2.5 times as much as others in AI, and do it nimbly—building only what’s needed to achieve their strategic priorities. When AI sits on strong foundations, it creates twice as much value from AI use.

[H4] 2.4× as likely to build reusable AI assets—AI leaders versus the rest

Why it matters
Reuse makes AI cheaper, faster, and more reliable with every deployment.
Your next move
Design application components with reuse in mind right from the start.

[H3] Are you embedding AI across the enterprise—or in silos?

The biggest performance gains accrue when AI does real work on its own: making routine decisions, handling straightforward tasks, even improving its own performance.
The AI leaders integrate AI into every facet of their business, quickly scaling successful pilots enterprise-wide, and deep into complex operations. They’re two times as likely to embed AI end‑to‑end across the value chain—from corporate strategy to procurement, and from the back office to the customer experience.

[H4] 2× as likely to use AI that operates autonomously—AI leaders versus the rest

Why it matters
Across all operational practices we tested, automating decisions links most strongly to AI-driven performance.
Your next move
Phase autonomy into a high-frequency workflow, progressing AI use from assisting to executing on its own within established guard rails.

[H4] How AI leaders outperform

Insight for action
[H3] as likely as others to use AI to compete beyond their sector

Insight for action
[H3] Why it matters

Capturing growth opportunities from industry convergence is the strongest AI fitness factor influencing AI-driven performance.
[H3] Your next move

Use AI to find emerging value pools, and then point AI at the most attractive opportunities that customers will pay for.

Get in touch with PwC to help you identify opportunities

[H3] 2x

Insight for action
[H3] the improvement in AI-driven performance when they bolster increased AI use with stronger foundations

Insight for action
[H3] Why it matters

Delivering use cases without the ability to repeat them reliably delivers lower ROI.
[H3] Your next move

Before expanding your AI footprint, identify the one or two foundation capabilities most likely to block repeatability and fix them for the highest-value initiatives first.

Get in touch with PwC to help you identify opportunities

[H3] 2x

[IMG: Icon stat]

Insight for action
[H3] more likely to systematically track the business impact of AI initiatives

Insight for action
[H3] Why it matters

Without a way to measure results, there's no way to know if your AI investments are delivering returns.
[H3] Your next move

Stand up a monthly “scale or stop” review. Only projects with measured movement on a defined business metric get more funding.

Get in touch with PwC to help you identify opportunities

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[H2] What are the nine factors of AI fitness?

AI fitness is six foundational capabilities and three measures of AI use.

AI foundations: strategy, investment, workforce, data and technology, governance, and innovation
AI use: breadth and depth, sophistication, and capturing
value from industry convergence

Explore the graphic below to discover more and benchmark your organisation’s fitness against sector peers and the AI leaders.

Want to test yourself? Our quiz will give you a sense of your organisation’s baseline score, and strengths and weaknesses.
Take our 5-minute quiz

[H3] Explore the fitness factors

Tap on the graphic below to learn about each factor—and how well leaders are applying them.

Close

AI Foundations

AI Use

AI fitness

Global Top Performers

Your Sector Median

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3
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[H3] 1 Breadth and depth

This factor captures how much AI is used across your organisation’s value chain and how deeply AI is deployed into workflows within each function.
The AI leaders’ score for breadth and depth is roughly twice as high as the rest.
Watch Joe Atkinson, PwC’s Global Chief AI Officer, explain more about breadth and depth of AI use, what leaders do differently, and what you can do to join them.

Video

[H3]
Joe Atkinson TDAI SME video thumbnail

Headshot of Joe Atkinson

1:53

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What you see in the initial use cases for AI is really the productivity and efficiency improvements for the people in an organisation, providing those general-use productivity tools and giving them those tools so they can make their work more efficient. But it’s not where people are going to see the returns that everybody’s looking for in the world of AI.
Leaders who are seeing positive financial results from AI are much more likely to use it across their value chain and in more sophisticated ways. These outliers are about twice as likely as their peers to have scaled or embedded AI across major business functions, including strategy, marketing, supply chain, and support services like finance, IT, and HR.
When companies put AI in more places and push it deeper into day-to-day execution, they see better results. The organisations that go after the hard problems, they put the more sophisticated deployments in place. Those organisations are seeing outsized return, both top line and profitability.
That’s a really important insight because what it tells you is that the power of AI, the ROI for AI, is in the hard problems: the large-scale work transformations that are workflow-oriented, value-oriented, not just task- or individual-oriented.
So how can your company maximise AI use in more impactful ways? It starts with a phased approach. Identify a small number of high-volume workflows that can deliver real business value. Define AI guardrails early and assess where it can handle repeatable judgment calls, leaving humans to focus on exceptions.
Put it all together, and you make AI integral to how the business runs. And that is the key to realizing top-tier performance.

[H3] 2 Sophistication

This factor is a measure of a company's most advanced AI applications. Think of this variable as a spectrum—from using AI simply to summarise long texts all the way through to building autonomous, self-optimising agents. The AI leaders are twice as likely to use AI that operates autonomously.
Watch Scott Likens, PwC’s Global Chief AI Engineer, PwC US, explain more about sophisticated AI applications and the value they can create.

Video

[H3]
Scott Likens - Sophistication

Headshot of Scott Likens

2:10

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Thinking about AI today, I think sophistication is much more important than ever before. The last few years have been about experimentation and efficiencies, but the tools and technologies are rapidly advancing so that the innovation is making us think much more deeply about our businesses, which inherently needs a sophisticated solution.
Our research tells us that leading companies are almost two times as likely to be operating at much higher sophistication levels with AI. The companies that are winning are not thinking about AI as a chatbot or going after robotic process automation. They’re fundamentally rewiring their processes, using data differently, and unleashing the power of autonomous agents to change the way they do business every day.
What that means is they’re building in guard rails. They’re looking at how to use this throughout every aspect of their organisation.
Sophisticated use cases are hard, but they also have the most upside. When I think about the pharmaceutical industry, bringing a new product to market is highly complex, from regulatory, medical, and legal, compliance. We also have to market. So taking AI to bridge a gap between marketing and compliance and scientists, that’s where AI really stands out.
This is a complex problem, and it crosses the entire organisation. One AI model can support every aspect of an organisation. So creating reusable assets to basically supercharge what teams are doing across different business units is where the real value is. That way, I can control the guard rails, I can build in the right compliance and controls so that it’s solved once, for everyone.
So when I think about where to start, I go past efficiencies and look for the biggest, hardest problems; the most complex data; the most complex process with the most humans involved. AI is built to help in those situations. We have to build it responsibly, we have to get the workforce on board, and we have to build a system that can fundamentally think about our processes differently. That’s the revenue upside for your enterprise.

[H3] 3 Capturing value from industry convergence

This factor assesses the extent to which AI enables cross-sector competition or collaboration. That could be sensing emerging value pools between sectors, responding to shifts in customer needs, or collaborating across sectors to unlock new value from ecosystem partnerships.
AI leaders are more likely to use AI to derive growth from industry convergence, the strongest AI fitness factor influencing AI-driven performance.
Watch Nicki Wakefield, PwC’s Global Clients and Industries Leader, explain what AI leaders are doing differently and what all organisations can do with AI to capture value in motion.

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[H3]
Nicki Wakefield

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2:20

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What organisa

Global Annual Review 2025
[H1]
A year of reinvention

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Global Annual Review 2025
Home
Chairman’s letter
At a glance
Highlights
Financial performance
Governance, quality and risk

More

Global Annual Review 2025

Home
Chairman’s letter
At a glance
Highlights
Financial performance
Governance, quality and risk

Video

[H3]
Story of our year

2:05

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[H2] The story of our year

At PwC, we embrace innovative ways of thinking to help solve important problems around the world. While that is no small task, we look to our people and their vast range of capabilities to navigate change and unlock new value. We invite you to explore our work as we strive to help clients reinvent to thrive in the Intelligence Age.

[H2] Chairman’s letter

[H2] Mohamed Kande

[H3] Global Chairman

This was a year when business and society evolved with extraordinary speed and complexity. A year when profound change — driven by technological, environmental and geopolitical forces — gathered pace, redefining the context in which businesses operate. A year when leaders were compelled to rethink how they create, deliver, and protect value.
Read more

[H2] PwC at a glance

175,004
[H3] We have 175,004 clients across our global network

82%
[H3] We work with 82% of the Fortune Global 500

636
[H3] We operate in 636 cities and 136 countries

364,782
[H3] We have 364,782 people in our global network

Learn more

[H2] Highlights of our year

Explore our news, highlights and achievements over the past 12 months which reflect the breadth, strength and collaboration of our global team.
Learn more

[IMG: Investments and acquisitions]

[H1] US$3.1 billion investment

We invested US$3.1 billion across the network including 12 acquisitions and strategic investments to expand professional capability in key areas, particularly AI & technology, consulting, business strategy and tax.

[IMG: Leading global voice]

[H1] Leading global voice

We shared insights on key issues from AI to business model reinvention to sustainability at global events such as the World Economic Forum Annual Meeting in Davos, VivaTech, Mobile World Congress, APEC CEO Summit, Milken Institute Global Conference, and Climate Week New York City.

[IMG: Value in Motion]

[H1] Value in motion

We launched our flagship Value in
motion thought leadership that reveals how disruptive forces from AI to climate change are reconfiguring industries and creating vast new business opportunities for those with the vision to seize them.

[IMG: Refreshed brand]

[H1] Refreshed brand

We launched a refreshed visual identity to reflect our position at the forefront of business, technology and industry change. Our first global brand update in over a decade, our new look reflects how the firm already works: fast, sharp and focused on what’s next.

[IMG: AI Centres of Excellence and agent OS]

[H1] AI Centres of Excellence and agent OS

We continued to invest nearly US$1.5 billion to expand and scale our AI capabilities across our network, including building out our global AI factory, establishing AI hubs and Centres of Excellence around the world and launching agent OS.

[IMG: Awards for AI-driven audit]

[H1] Awards for AI-driven audit

We won multiple honours from the International Innovation Awards and the International Accounting Awards for our Next
Generation Audit which leverages an AI-first technology strategy to enable our auditors to deliver an elevated audit experience.

[IMG: AI agents partnership]

[H1] AI agents partnership

PwC and Microsoft announced a strategic collaboration aimed at transforming industries with the power of AI
agents, sophisticated systems capable of performing tasks autonomously, analysing data and aiding decision-making.

[IMG: Trust in AI]

[H1] First-of-its-kind solution for trust in AI

We launched Assurance
for AI, the first solution of its kind to empower businesses with trust and confidence in their AI systems. Assurance for AI will complement our existing services by providing independent assurance over AI systems.

[IMG: Best Firm Awards]

[H1] Best firm awards

PwC was named in Forbes 2025 ranking of ‘World’s Best Management Consulting Firms’ based on a global survey of clients and consultants on all continents.

[IMG: Global Leader in Sustainability]

[H1] Global leader in sustainability

Recognised as a Global Leader in both ESG & Sustainability Assurance Services and Climate Change Consulting by independent analyst firm Verdantix.

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[H2] Our financial performance

This year, our revenues reached a new high of US$56.9 billion, reflecting the quality and impact of the work delivered by our 364,000 people for 82% of the Fortune Global 500 and every major industry.

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[H3]
Global revenue
Americas revenue
EMEA revenue
Asia Pacific revenue

Global

Americas

EMEA

Asia Pacific

[H2] Governance, quality and risk

Strong governance enables us to uphold our commitment to integrity, build trust with our stakeholders and deliver value for our clients. Delivering quality is the foundation of our stakeholder relationships, the source of our reputation and the key to our success. Robust risk management is fundamental to sustaining the trust and confidence of our clients, regulators and stakeholders.
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[H2] Contact us

[IMG: Sarah Brown]

Sarah Brown

Director, Office of the Global Chairman, PwC United Kingdom

Tel: +44 7384 248 785

[IMG: Linkedin Follow]

Email

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