Red Dot Chartered Accountants
(https://www.reddotaccountants.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
While the firm names its founder, Peter Neill, there is a total absence of technical authority signals in the structured data. The schema_json is a generic Organization type with no Person schema or sameAs links to professional bodies like ICAEW or ACCA to verify the ‘Chartered’ status claimed in the H1. This creates a verification gap where the user is asked to trust 35 years of experience without a digital footprint to back it up.
The site makes bold performance claims like ‘enhancing wealth and profitability’ and ‘speedy in returning calls,’ yet fails to provide a single case study with a named client or a percentage of tax saved. The marketing tone promises proactive growth advisory, but the descriptive content is still heavily weighted toward reactive compliance (VAT, Payroll, Year-end).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.reddotaccountants.co.uk/",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants - Chartered Accountants in Preston & Blackpool",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"about": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"description": "Chartered Accountants in Preston & Blackpool",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reddotaccountants.co.uk/contact/",
"url": "https://www.reddotaccountants.co.uk/contact/",
"name": "Contact - Red Dot Chartered Accountants",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.reddotaccountants.co.uk/contact/#primaryimage"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/contact/#primaryimage"
},
"thumbnailUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-telephone-box.jpg",
"datePublished": "2019-08-08T15:27:42+00:00",
"dateModified": "2020-01-07T14:57:01+00:00",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reddotaccountants.co.uk/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/contact/#primaryimage",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-telephone-box.jpg",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-telephone-box.jpg",
"width": 1200,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.reddotaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
/about/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reddotaccountants.co.uk/about/about-us/",
"url": "https://www.reddotaccountants.co.uk/about/about-us/",
"name": "About Us - Red Dot Chartered Accountants",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.reddotaccountants.co.uk/about/about-us/#primaryimage"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/about/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-cappucino-cup.jpg",
"datePublished": "2020-01-01T09:01:24+00:00",
"dateModified": "2020-01-07T14:55:47+00:00",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/about/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reddotaccountants.co.uk/about/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/about/about-us/#primaryimage",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-cappucino-cup.jpg",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/red-cappucino-cup.jpg",
"width": 1200,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/about/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.reddotaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.reddotaccountants.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
/about/why-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reddotaccountants.co.uk/about/why-us/",
"url": "https://www.reddotaccountants.co.uk/about/why-us/",
"name": "Why Us - Red Dot Chartered Accountants",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.reddotaccountants.co.uk/about/why-us/#primaryimage"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/about/why-us/#primaryimage"
},
"thumbnailUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/thumbs-up-ok.jpg",
"datePublished": "2020-01-01T09:02:01+00:00",
"dateModified": "2020-01-07T14:56:22+00:00",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/about/why-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reddotaccountants.co.uk/about/why-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/about/why-us/#primaryimage",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/thumbs-up-ok.jpg",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/thumbs-up-ok.jpg",
"width": 1200,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/about/why-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.reddotaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.reddotaccountants.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Why Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
/about/our-promises/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/",
"url": "https://www.reddotaccountants.co.uk/about/our-promises/",
"name": "Our Promises - Red Dot Chartered Accountants",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/#primaryimage"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/#primaryimage"
},
"thumbnailUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/handshake-over-desk.jpg",
"datePublished": "2020-01-01T09:03:08+00:00",
"dateModified": "2020-01-07T14:56:45+00:00",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reddotaccountants.co.uk/about/our-promises/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/#primaryimage",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/handshake-over-desk.jpg",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/handshake-over-desk.jpg",
"width": 1200,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/about/our-promises/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.reddotaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.reddotaccountants.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Our Promises"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
/services/compliance-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/",
"url": "https://www.reddotaccountants.co.uk/services/compliance-services/",
"name": "Compliance Services - Red Dot Chartered Accountants",
"isPartOf": {
"@id": "https://www.reddotaccountants.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/#primaryimage"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/#primaryimage"
},
"thumbnailUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/calculator-pen.jpg",
"datePublished": "2020-01-01T09:02:18+00:00",
"dateModified": "2020-01-07T14:58:46+00:00",
"breadcrumb": {
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reddotaccountants.co.uk/services/compliance-services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/#primaryimage",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/calculator-pen.jpg",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/01/calculator-pen.jpg",
"width": 1200,
"height": 800,
"caption": "Bookkeeping Services"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reddotaccountants.co.uk/services/compliance-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.reddotaccountants.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.reddotaccountants.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Compliance Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reddotaccountants.co.uk/#website",
"url": "https://www.reddotaccountants.co.uk/",
"name": "Red Dot Chartered Accountants",
"description": "Chartered Accountants in Preston & Blackpool",
"publisher": {
"@id": "https://www.reddotaccountants.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reddotaccountants.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.reddotaccountants.co.uk/#organization",
"name": "Red Dot Chartered Accountants",
"url": "https://www.reddotaccountants.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/",
"url": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"contentUrl": "https://www.reddotaccountants.co.uk/wp-content/uploads/2020/03/navbar-logo1.png",
"width": 530,
"height": 170,
"caption": "Red Dot Chartered Accountants"
},
"image": {
"@id": "https://www.reddotaccountants.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
20Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /contact/ | 2 | 0 |
| /about/about-us/ | 3 | 0 |
| /about/why-us/ | 3 | 0 |
| /about/our-promises/ | 4 | 0 |
| /services/compliance-services/ | 4 | 0 |
Explore the other reputation pillars for Red Dot Chartered Accountants
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Red Dot Chartered Accountants, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Red Dot Chartered Accountants: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.reddotaccountants.co.uk to view the most current version of its content and see directly what this company is about and what it offers.