Information Density: Bluebonnet Feeds – Signal Evidence & AI Readability

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From a single mill in Ardmore, Oklahoma - to your feed room.

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From a single mill in Ardmore, Oklahoma - to your feed room.
Since the early 80s, we’ve built a reputation for safe, reliable feeds. Today, we’ve evolved into a company that puts the horse at the center of everything we do. Every formula, for every species, is backed by science, guided by in-house PhD nutritionists, and supported by a world-class team. With a horse-first philosophy, we help make advanced nutrition effortless.

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Built on Trust Knowing what goes into your feed and supplements should never be an obstacle. You won't see our tags use common label tricks or vague ingredients. We’re proud to list each one by their true name and lock those formulas. You can be confident that you’ll find consistent quality - every bag, every bucket, every time.
Always Safe Standard safety protocols aren’t enough for us. We guarantee that risky ingredients, like ionophores, are never allowed on our property. We also source ingredients from partners who share the same safety values - so there’s never a risk of contamination.
We've Got Your Back
Our entire team is committed to providing personal support to help you feel confident about your nutrition program. Great feed is only part of the equation. That’s why we invest in private nutrition consultations, education, & helpful resources to empower owners to make confident nutrition decisions long after we first meet.
Equine Supplements Feed
Why we're all-in on supplements. It’s ironic that  a company known for advanced, research-backed feed formulas also sells supplements. But stick with us — it actually makes perfect sense. ⬇️
Supplements aren’t magic bullets. They're precision nutrition tools designed to support specific wellness goals and keep key systems thriving. They're meant to work hand-in-hand with your nutritionist and vet’s care, and never one-size-fits-all.
Without the foundational nutrition of a balanced feed, supplements can be like literally throwing money in the muck bucket, and we're not here for that. In a perfect world, your horse would get everything they need from their feed. But horses don’t live in a perfect world — they live in our world. One with stress, unnatural environments, demanding training, and all the unpredictable stuff in between.
That’s why we don’t stop at feeding your horse right. We go the extra mile with thoughtful, researched, and effective solutions. Supporting your horse doesn’t mean overcomplicating their feed. It means giving them the edge to feel their best, whether that’s starting stronger, recovering quicker, or sharing more years together.

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We're here for the horses, but we're known for amazing nutrition for other species too.
It might be surprising that a company known for advanced, research-backed equine feed formulas also makes poultry and livestock feed. But stick with us - it actually makes perfect sense. What happens when all your ingredients are horse-quality but you need to make feed for other species? It's simple. Those other feeds get the good stuff too and that results in equally impressive formulas for all animals.

Shop Equine Feeds

Shop Supplements
Solutions Without Shortcuts. We’re a single-mill facility, and that gives us the freedom to move quickly, innovate boldly, and bring cutting-edge formulas to life. We're not slowed down by red-tape, which allows us to push the limits of modern nutrition without ever compromising the safety and quality your horse deserves. What we do isn't always easy, and we want you to know why. Every choice we make begins with the same question: What's best for the horse?
Honest Research. Unbiased Data. Our research is rooted in trusted, third party sources, not privately-funded studies designed to sell products. Your horse deserves feeds and supplements built on facts, not fads. Our in-house formulas and fresh new solutions are backed by research that is proven and peer-reviewed over time. We’ve got our hands steady on the research pulse for the next breakthrough, so we can design feeds that meet today’s challenges and support animals like never before. We’re not here to match the industry standard - we’re here to raise it.
Making Feed Personal Again. We believe great feed is only part of the equation, it’s the connection that counts. That’s why we invest in private nutrition consultations, host community education events, and share tools that empower owners to make the best decisions for their animals long after we first meet. Explore the Nutrition Tools tab to find weight calculators, breeding guides, cost evaluation tools, in-depth blogs, and more to support your horse on the home front.

Solutions Without Shortcuts.     We’re a single-mill facility, and that gives us the freedom to move quickly, innovate boldly, and bring cutting-edge formulas to life. We're not slowed down by red-tape, which allows us to push the limits of modern nutrition without ever compromising the safety and quality your horse deserves. What we do isn't always easy, and we want you to know why. Every choice we make begins with the same question: What's best for the horse?

Honest Research. Unbiased Data. Our research is rooted in trusted, third party sources, not privately-funded studies designed to sell products. Your horse deserves feeds and supplements built on facts, not fads. Our in-house formulas and fresh new solutions are backed by research that is proven and peer-reviewed over time. We’ve got our hands steady on the research pulse for the next breakthrough, so we can design feeds that meet today’s challenges and support animals like never before. We’re not here to match the industry standard - we’re here to raise it.

Making Feed Personal Again. We believe great feed is only part of the equation, it’s the connection that counts. That’s why we invest in private nutrition consultations, host community education events, and share tools that empower owners to make the best decisions for their animals long after we first meet. Explore the Nutrition Tools tab to find weight calculators, breeding guides, cost evaluation tools, in-depth blogs, and more to support your horse on the home front.

Shop Poultry
While horses are at the heart of our story, poultry has always been a part of how we serve animal lovers. Every Bluebonnet poultry formula is built with the same research-backed ingredients, safety standards, and attention to detail as our equine feeds. From laying hens to growing chicks, we focus on delivering nutrition that supports stronger shells, steady egg production, and healthier birds overall. The result? More eggs, happier hens, and flocks that thrive year-round.
[IMG: A rooster and four hens in a nest.]
No red flags here - All cattle, and small livestock formulas are made in an inonphore-free facility and with horse-quality ingredients. Our commitment to quality nutrition extends far beyond the barn. Bluebonnet livestock feeds for cattle, sheep, goats, pigs, llamas, and more are designed with the same uncompromising standards as our horse and poultry lines. Every formula is built on sound science, consistent ingredients, and locked formulas you can trust. Whether you’re raising show animals, managing a herd, or simply caring for a few on the farm, we’re here to support healthier animals, better performance, and the peace of mind that comes from knowing what’s in every bag.

Shop Livestock Feeds
No red flags here. All cattle, and small livestock formulas are made in an inonphore-free facility and with horse-quality ingredients.

Shop Livestock Feeds Our commitment to quality nutrition extends far beyond the barn. Bluebonnet livestock feeds for cattle, sheep, goats, pigs, llamas, and more are designed with the same uncompromising standards as our horse and poultry lines. Every formula is built on sound science, consistent ingredients, and locked formulas you can trust. Whether you’re raising show animals, managing a herd, or simply caring for a few on the farm, we’re here to support healthier animals, better performance, and the peace of mind that comes from knowing what’s in every bag.
[IMG: A group of cows standing in a field.]

Get Answers. Share Stories. Find Your People.
We get it—sometimes you need answers now. Join our online community of horse owners who’ve been there (plus Bluebonnet® nutrition experts, too!). Ask questions, swap experiences, and get real-time advice. No waiting, no drama.
Join Our Nutrition Group
Talk details & get 1-on-1 support.
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Whether you have a simple question or a tough case. We can get as detailed as you want! Fill out this simple form to be connected with a nutrition consultant.
Get a FREE Consult

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Collection: Equine Supplements

[IMG: LIFELINE®+ Equine]

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LIFELINE®+ Equine

4.8

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23
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LIFELINE®+ Equine

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$130.00 USD

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[IMG: Pro Balance™]

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Pro Balance™

4.8

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18
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Pro Balance™

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$90.00 USD

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[IMG: Rewind™ Joint]

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Rewind™ Joint

4.7

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9
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Rewind™ Joint

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$79.00 USD

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[IMG: Gastro pHix™]

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Gastro pHix™

4.6

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18
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Gastro pHix™

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$45.00 USD

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[IMG: Gut Reset™ Powder]

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Gut Reset™ Powder

5.0

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Gut Reset™ Powder

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$100.00 USD

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[IMG: Gut Reset™ Paste]

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Gut Reset™ Paste

5.0

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6
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Gut Reset™ Paste

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$48.00 USD

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$48.00 USD

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[IMG: Omega +™]

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Omega +™

4.2

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6
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Omega +™

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$137.00 USD

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[IMG: Hind Gut Rescue Program™]

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Hind Gut Rescue Program™

4.8

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Hind Gut Rescue Program™

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[IMG: Hydrate + Recover™]

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Hydrate + Recover™

5.0

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4
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Hydrate + Recover™

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$59.00 USD

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$59.00 USD

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[IMG: Hydrate + Recover™ Paste]

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Hydrate + Recover™ Paste

3.0

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1
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Hydrate + Recover™ Paste

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$33.00 USD

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$33.00 USD

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[IMG: GI Intensive Care™]

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GI Intensive Care™

5.0

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5
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GI Intensive Care™

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$329.00 USD

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[IMG: Hay Fix™]

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Hay Fix™

5.0

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1
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Hay Fix™

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$121.00 USD

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[IMG: Surge™]

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Surge™

5.0

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3
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Surge™

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$202.00 USD

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$202.00 USD

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[IMG: Surge™ Paste]

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Surge™ Paste

0

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0
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Surge™ Paste

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$54.00 USD

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[IMG: Hoof + Hair™]

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Hoof + Hair™

5.0

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2
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Hoof + Hair™

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$84.00 USD

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$84.00 USD

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[IMG: Bone + Joint™]

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Bone + Joint™

5.0

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1
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Bone + Joint™

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$116.00 USD

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[IMG: Amino Edge™]

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Amino Edge™

5.0

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3
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Amino Edge™

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$111.00 USD

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[IMG: Muscle Recharge™]

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Muscle Recharge™

5.0

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2
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Muscle Recharge™

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$296.00 USD

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[IMG: Immune Rescue Program™]

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Immune Rescue Program™

4.0

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3
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Immune Rescue Program™

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$378.00 USD

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$378.00 USD

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[IMG: Hoof Rescue Program™]

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Hoof Rescue Program™

0

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0
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Hoof Rescue Program™

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$373.00 USD

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$373.00 USD

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We're so glad you're here! Choosing supplements & balancing your horse's diet can be tricky. Our nutrition experts are here to help you choose solutions that meet your horse's unique needs.

Get Answers. Share Stories. Find Your People.
We get it—sometimes you need answers now. Join our online community of horse owners who’ve been there (plus Bluebonnet® nutrition experts, too!). Ask questions, swap experiences, and get real-time advice. No waiting, no drama.
Join Our Nutrition Group
Talk details & get 1-on-1 support.
[IMG: Speech bubbles icon representing communication or messaging.]
Whether you have a simple question or a tough case. We can get as detailed as you want! Fill out this simple form to be connected with a nutrition consultant.
Get a FREE Consult

Start an instant chat with Blu! Chat now with our bot, Blu, for instant answers on equine nutrition and Bluebonnet products. If your question needs a human touch, Blu can share your conversation with one of our consultants for a free follow up. start a chat
Get a FREE 1-on-1 nutrition consultation. Whether you have a simple question or a tough case. We can get as detailed as you want! Fill out this simple form to be connected with a nutrition consultant. See the FAQs below! get expert advice
Get community nutrition support. Join our online community of horse owners who’ve been there (plus Bluebonnet® nutrition experts, too!). Ask questions, swap experiences, and get real-time advice. No waiting, no drama. join the group

[H2] Nutrition Consult FAQs
When you connect with a Bluebonnet® nutrition expert, you’re not getting a script — you’re getting a real conversation with someone who understands horses and the everyday challenges that come with keeping them healthy. Every consult is different, but depending on your needs, we may help you: Make sense of forage tests (and suggest improvements if needed). Build a balanced diet tailored to your horse’s lifestyle and goals. Walk through allergy panel results. Break down ingredient labels and show you what to look for. Explore "functional" and "nutritional" supplement options, but only if they'll help your horse. Talk through stress, travel, or herd dynamics that could be affecting your horse. Compare feeding options and break down cost per day so you can stay on budget.
We’re here to help with nutrition - but there are some things we’re not qualified (or legally allowed) to provide. Here’s what we won’t do during a consultation: Prescribe medications. Give medical advice or diagnose health conditions. Recommend specific training methods, riding techniques, or equipment choices. If your horse’s situation needs medical attention or specialized support, we’ll always recommend you work with a licensed veterinarian, certified farrier, equine dentist, or professional trainer.
Following form submission, one of our nutrition consultants will reach out in 5-7 business days.
Of course! We totally understand that some people prefer to learn on their own time. Check out these resources: Our Equine Nutrition Blog: For the readers. Deep dives on all things horse nutrition, from feed basics to the latest research. The Feed Room Chemist Podcast: For the listeners. Hosted by Dr. Jyme Nichols, PhD, this podcast is packed with expert insights, and actionable tips, and can be taken in on the road, doing laundry, or on a ride! YouTube Channel: Watch our nutrition webinars to get a breakdown of ingredient functions and key topics. Join Our Facebook Group: Our online community is here for you. It’s a great place to share and learn at your own pace.

[H2] Quick Answers
From a single mill in Ardmore, Oklahoma to your feed room. Since the early 80s, our mission has been to empower people to unlock their animals’ potential with nutrition that’s advanced and effortless. Every formula is backed by science, in-house PhD nutritionists, and a world-class team. At Bluebonnet®, your horse’s safety comes first. Our feeds are crafted in a 100% horse-safe, ionophore-FREE mill. If it’s harmful to horses, it’s not even allowed on the property, period. Every ingredient we use is included at levels proven by third-party, peer-reviewed research (not just our own). No gimmicks. No tag-dressing. Just honest nutrition. We’re here for the horses. Every member of our team from our office staff, to our mill workers, to our consultants is committed to their daily wellbeing & long term health.
Congratulations - you’ve just made an amazing choice for your horse’s wellbeing! By choosing Bluebonnet, you’re investing in research-backed nutrition to help your horse reach their full potential. To make the transition smooth, we’ve got a handy guide just for you. [Click here] to get our easy feed and supplement transition guide.
Great question! You can find detailed information on the calorie and NSC contents of all our feeds by visiting our dedicated [Calorie and NSC Chart]. It’s a quick way to compare the specifics for each product and choose what’s best for your horse.
Yes, Bluebonnet® is proud to be a 100% ionophore-FREE mill. We prioritize your horse’s safety above all else and ensure that no ionophores are allowed on our property. For more detailed information on ionophores and how they can affect horses, check out our [Equine Feed Safety FAQ]. Here, you’ll find answers to common questions, including how to identify safe feed sources and how to prevent ionophore toxicity in your horses.
Pricing varies by product, and also by region and dealer due to shipping and local availability. You can also find select Bluebonnet® feeds and supplements available online at Chewy.com. To estimate the cost of feeding your horse, use our [Feeding Cost Calculator] — just enter your horse’s weight and feeding rate to get a daily cost estimate.
Bluebonnet® feeds are available nationwide, from California to Florida to North Carolina and everywhere in between! Use our [Dealer Locator Tool] to find a local store near you. Don’t see a dealer close by yet? We’d love your help spreading the word — ask your favorite feed store to carry Bluebonnet® and share our [Dealer Inquiry Form] with them. You can also find select feeds and supplements available online at Chewy.com for easy delivery straight to your barn.

[H3] Need immediate assistance? Reach out at:
(800) 365-2456 info@bluebonnetfeeds.com

[H1] Refund policy

Refund Policy: Returns are accepted for unopened product within 30 days of purchase. Credit will be issued for the price of the product excluding shipping. A 10% restocking fee will be added. Return shipping is the responsibility of the returning party. Only product received back in like-new condition will be credited. A valid Returned Goods Authorization (RGA) must be included with the returned product. After the form below has been submitted, our team will review and email you an authorized RGA form which must be included in the return package. You will have 14 days to return the package from the date on the RGA.
*If you have a picky eater please reach out to so we can help troubleshoot! Sometimes the horses that "won't eat" are the ones that need the most support and we would love to help!