Burgon & Ball
(https://burgonandball.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are nearly non-existent; the brand provides a verifiable physical address in Sheffield and a clear manufacturing history. The schema_json includes a telephone number and direct sameAs links to five distinct social platforms, establishing a consistent digital footprint. The only minor gap is the mention of designer Sophie Conran without corresponding Person schema to link her individual professional authority to the brand’s structured data.
Performance claims are grounded in physical mechanics and durability rather than abstract outcomes. A claim that a rake ‘gather leaves, rather than stabbing them’ because of ‘plentiful close-set flat tines’ is a verifiable design benefit. There are no unsubstantiated claims of ‘market leadership’ without the accompanying 280-year history and RHS partnership as evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Burgon & Ball",
"description": "Burgon & Ball began manufacturing in 1730 here in the industrial heartland of Sheffield and for 280 years we have produced some of the finest sheep shears and cutting tools in the world.",
"telephone": "+44(0)1142338262",
"url": "https://www.burgonandball.com",
"priceRange": "£20 - £199.99",
"image": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/1868/2841/t/1/assets/burgon_ball_logo.png?1512797205253002598",
"name": "Burgon & Ball Logo"
},
"logo": {
"@type": "ImageObject",
"contentUrl": "//www.burgonandball.com/cdn/shop/t/15/assets/burgon_ball_logo.png?v=220148635219007481730108248",
"name": "Burgon & Ball Logo"
},
"sameAs": [
"https://www.facebook.com/burgonandball/",
"https://twitter.com/burgonandball",
"https://www.instagram.com/burgonandball/",
"https://pinterest.com/burgonandball",
"https://www.youtube.com/channel/UC9wF3rWaDiL6-G9hbOzFVwQ"
],
"address": "Unit 17/19 Oakham Drive, Sheffield, England, United Kingdom"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /collections/miracle-brushes/ | 0 | 2 |
| /collections/rhs-endorsed-tools/ | 0 | 2 |
| /account/login/ | 0 | 2 |
This page presents a snapshot of public data from Burgon & Ball, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Burgon & Ball: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://burgonandball.com to view the most current version of its content and see directly what this company is about and what it offers.