FELCO Switzerland
(https://felco.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the mention of founder Félix Flisch and the 1945 inception date. The schema_json includes detailed Organization data and SameAs links to various social profiles. A minor gap exists in the lack of Person schema for current leadership or specific technical experts, though the ‘Living Factory’ tour description mitigates this by identifying the workforce as the source of authority.
There is virtually no disconnect between performance claims and evidence. Claims of ‘precision’ are backed by exact cutting diameter measurements (25 mm) and blade types (F-Gold). The claim of ‘repairability’ is supported by a dedicated ‘Spareparts’ category and maintenance H2s on product pages, proving the tool’s modularity.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FELCO Switzerland",
"logo": "https://www.felco.com/cdn/shop/files/logo-felco.svg?v=1713262617&width=513",
"description": "Official FELCO Switzerland website. Pruning shears, loppers and other cutting and gardening tools – Swiss quality and durability since 1945.",
"sameAs": [
"https://www.facebook.com/Felco.tools/",
"https://twitter.com/felco_tools",
"",
"https://www.instagram.com/felco_official/",
"",
"",
"",
"https://www.youtube.com/user/FELCOtools",
""
],
"url": "https://www.felco.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "FELCO Switzerland",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.felco.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.felco.com"
}
]
/pages/gardening-gifts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FELCO Switzerland",
"logo": "https://www.felco.com/cdn/shop/files/logo-felco.svg?v=1713262617&width=513",
"description": "Official FELCO Switzerland website. Pruning shears, loppers and other cutting and gardening tools – Swiss quality and durability since 1945.",
"sameAs": [
"https://www.facebook.com/Felco.tools/",
"https://twitter.com/felco_tools",
"",
"https://www.instagram.com/felco_official/",
"",
"",
"",
"https://www.youtube.com/user/FELCOtools",
""
],
"url": "https://www.felco.com/pages/gardening-gifts"
}
/products/felco-2-80th-anniversary-special-edition/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FELCO Switzerland",
"logo": "https://www.felco.com/cdn/shop/files/logo-felco.svg?v=1713262617&width=513",
"description": "Official FELCO Switzerland website. Pruning shears, loppers and other cutting and gardening tools – Swiss quality and durability since 1945.",
"sameAs": [
"https://www.facebook.com/Felco.tools/",
"https://twitter.com/felco_tools",
"",
"https://www.instagram.com/felco_official/",
"",
"",
"",
"https://www.youtube.com/user/FELCOtools",
""
],
"url": "https://www.felco.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.felco.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pruning shears",
"item": "https://www.felco.com/collections/pruning-shears"
},
{
"@type": "ListItem",
"position": 3,
"name": "FELCO 2 - 80th Anniversary Special Edition",
"item": "https://www.felco.com/products/felco-2-80th-anniversary-special-edition"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "FELCO 2 - 80th Anniversary Special Edition",
"url": "https://www.felco.com/products/felco-2-80th-anniversary-special-edition",
"image": [
"https://www.felco.com/cdn/shop/files/FELCO-2-80th-face-ouvert_b7ba11db-6bad-40ca-a700-70ab3b0d0801.png?v=1775739833"
],
"description": "\nFELCO 2 with bare aluminium handles\nNumbered Special Edition with engraving n°XXX\nBolt with FELCO logo engraved\nF-Gold blade with commemorative engraving\nMid-opening thumb catch\nPremium leather pouch\n",
"sku": "1 001 002 80",
"brand": {
"@type": "Thing",
"name": "FELCO"
},
"offers": [
{
"@type": "Offer",
"sku": "1 001 002 80",
"availability": "http://schema.org/InStock",
"price": 99,
"priceCurrency": "CHF",
"url": "https://www.felco.com/products/felco-2-80th-anniversary-special-edition?variant=55600499163510"
}
]
}
]
/pages/felco-space-museum/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FELCO Switzerland",
"logo": "https://www.felco.com/cdn/shop/files/logo-felco.svg?v=1713262617&width=513",
"description": "Official FELCO Switzerland website. Pruning shears, loppers and other cutting and gardening tools – Swiss quality and durability since 1945.",
"sameAs": [
"https://www.facebook.com/Felco.tools/",
"https://twitter.com/felco_tools",
"",
"https://www.instagram.com/felco_official/",
"",
"",
"",
"https://www.youtube.com/user/FELCOtools",
""
],
"url": "https://www.felco.com/pages/felco-space-museum"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 2 |
| /pages/gardening-gifts/ | 83 | 2 |
| /products/felco-2-80th-anniversary-special-edition/ | 36 | 2 |
| /pages/felco-space-museum/ | 7 | 2 |
This page presents a snapshot of public data from FELCO Switzerland, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to FELCO Switzerland: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://felco.com to view the most current version of its content and see directly what this company is about and what it offers.