Farmers Weekly
(https://www.fwi.co.uk) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through named individuals like Johann Tasker, described as having 20+ years of experience. While the schema_json identifies the Organization, it lacks Person schema or sameAs links for the individual experts and journalists cited in the headings. Technical implementation is clean with a logical heading hierarchy that supports the editorial mission.
There is virtually no disconnect as the site makes very few unsubstantiated marketing claims. Instead of claiming to be ‘the best,’ the site demonstrates its position by hosting events like ‘Arable Insights Live’ and providing real-time data such as ‘Spot and forward prices (£/t ex-farm).’ The content proves the authority without needing to declare it via fluff.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "WebPage",
"@id": "https://www.fwi.co.uk/#webpage",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly - Farming & Agricultural news from Farmers Weekly Interactive",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"datePublished": "2014-06-26T10:06:34+00:00",
"dateModified": "2026-03-10T11:46:46+00:00",
"description": "Farming & Agricultural Industry News, Videos, Pictures, Blogs and Forums from Farmers Weekly Interactive. UK Farming and Agriculture",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fwi.co.uk/"
]
}
]
}
]
}
/business/business-management/business-clinic/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://www.fwi.co.uk/business/business-management/business-clinic#webpage",
"url": "https://www.fwi.co.uk/business/business-management/business-clinic",
"name": "Farm business – Business Clinic - Farmers Weekly",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"description": "Business Clinic is a series where we answer farmers' questions on tricky farm business management matters. Get advice from our team of experts from Savills, Thrings, Hazlewoods and Duncan & Toplis on a wide range of topics from finance to planning permission to tax queries, to staff issues"
}
]
}
/farmers-weekly-podcast/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "WebPage",
"@id": "https://www.fwi.co.uk/farmers-weekly-podcast#webpage",
"url": "https://www.fwi.co.uk/farmers-weekly-podcast",
"name": "Farmers Weekly Podcast - Farmers Weekly",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"datePublished": "2020-04-15T15:16:56+00:00",
"dateModified": "2025-12-04T09:57:03+00:00",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fwi.co.uk/farmers-weekly-podcast"
]
}
]
}
]
}
/arable/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://www.fwi.co.uk/arable#webpage",
"url": "https://www.fwi.co.uk/arable",
"name": "Arable farming - Arable crops news, advice and insights - Farmers Weekly",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"description": "Get the latest arable crop news, covering wheat, oilseed rape, potato, sugar beet and barley. See practical advice and case studies on establishment, fungicide strategies for weeds, pests and disease, fertiliser requirements, choosing the right varieties and preparing for harvest."
}
]
}
/sp/app/digital-editions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "WebPage",
"@id": "https://www.fwi.co.uk/sp/app/digital-editions#webpage",
"url": "https://www.fwi.co.uk/sp/app/digital-editions",
"name": "Digital Editions - Farmers Weekly",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"datePublished": "2023-07-04T13:10:53+00:00",
"dateModified": "2026-02-04T14:15:15+00:00",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fwi.co.uk/sp/app/digital-editions"
]
}
]
}
]
}
/sp/events/arable-insights-live/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.fwi.co.uk/#website",
"url": "https://www.fwi.co.uk/",
"name": "Farmers Weekly",
"inLanguage": "en-US",
"description": "Farming & Agriculture News from Farmers Weekly Interactive",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.fwi.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@type": "WebPage",
"@id": "https://www.fwi.co.uk/sp/events/arable-insights-live#webpage",
"url": "https://www.fwi.co.uk/sp/events/arable-insights-live",
"name": "Arable Insights Live - Farmers Weekly",
"isPartOf": {
"@id": "https://www.fwi.co.uk/#website"
},
"inLanguage": "en-US",
"datePublished": "2026-03-17T10:31:51+00:00",
"dateModified": "2026-05-12T08:56:01+00:00",
"description": "Farmers Weekly presents Arable Insights Live. A one-day event at Dyson Farming Research focusing on sustainable practices and technical innovation. Book your place today.",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fwi.co.uk/sp/events/arable-insights-live"
]
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 1 |
| /business/business-management/business-clinic/ | 12 | 1 |
| /farmers-weekly-podcast/ | 12 | 1 |
| /arable/ | 14 | 1 |
| /sp/app/digital-editions/ | 17 | 0 |
| /sp/events/arable-insights-live/ | 4 | 0 |
This page presents a snapshot of public data from Farmers Weekly, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Farmers Weekly: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.fwi.co.uk to view the most current version of its content and see directly what this company is about and what it offers.