Nutrena Animal Feeds
(https://nutrenaworld.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
The primary authority gap is the claim of ’90 Ph.D.-level scientists’ who remain entirely anonymous in the text and metadata, lacking Person schema or digital footprints. While the association with Cargill provides institutional authority, the site fails to link these experts to their specific research or innovation centers. Technically, the site is sound with a coherent heading hierarchy and clear Organization schema, though it lacks specialized Expertise schema to support the Ph.D. claims.
There is a strong connection between performance claims and technical demonstration; when the site claims to ‘optimize well-being,’ it defines the specific role of ‘Omega-3 and -6 fatty acids’ in achieving that result. Marketing claims regarding ‘improved endurance’ are immediately paired with the ‘Rebound Technology’ explanation of chromium and amino acid muscle recovery. The site provides the mathematical formulas required for users to verify their own feed ratios, closing the gap between marketing and reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutrenaworld.com/",
"url": "https://nutrenaworld.com/",
"name": "Nutrena Animal Feeds",
"isPartOf": {
"@id": "https://nutrenaworld.com/#website"
},
"about": {
"@id": "https://nutrenaworld.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://nutrenaworld.com/#primaryimage"
},
"image": {
"@id": "https://nutrenaworld.com/#primaryimage"
},
"thumbnailUrl": "https://nutrenaworld.com/wp-content/uploads/2024/02/v4_Large-Hero_1440x700.jpg",
"datePublished": "2017-06-20T20:39:42+00:00",
"dateModified": "2026-03-09T14:36:52+00:00",
"description": "Nutrena has been making every ingredient count for decades. We offer a complete lineup of wholesome products you that you can rely on.",
"breadcrumb": {
"@id": "https://nutrenaworld.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nutrenaworld.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/#primaryimage",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/02/v4_Large-Hero_1440x700.jpg",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/02/v4_Large-Hero_1440x700.jpg",
"width": 1440,
"height": 700,
"caption": "Woman riding horse"
},
{
"@type": "BreadcrumbList",
"@id": "https://nutrenaworld.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutrenaworld.com/#website",
"url": "https://nutrenaworld.com/",
"name": "Nutrena Animal Feeds",
"description": "What's Inside Counts.",
"publisher": {
"@id": "https://nutrenaworld.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutrenaworld.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://nutrenaworld.com/#organization",
"name": "Nutrena Feed",
"url": "https://nutrenaworld.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/#/schema/logo/image/",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"width": 584,
"height": 172,
"caption": "Nutrena Feed"
},
"image": {
"@id": "https://nutrenaworld.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nutrena",
"https://www.instagram.com/nutrenafeed"
]
}
]
}
/education/horses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutrenaworld.com/education/horses/",
"url": "https://nutrenaworld.com/education/horses/",
"name": "Horse Education | Nutrena Animal Feeds Horse Education",
"isPartOf": {
"@id": "https://nutrenaworld.com/#website"
},
"primaryImageOfPage": {
"@id": "https://nutrenaworld.com/education/horses/#primaryimage"
},
"image": {
"@id": "https://nutrenaworld.com/education/horses/#primaryimage"
},
"thumbnailUrl": "https://nutrenaworld.com/wp-content/uploads/2024/01/topline4_Short-Hero_1440x700.jpg",
"datePublished": "2024-01-03T20:51:22+00:00",
"dateModified": "2026-04-28T20:07:00+00:00",
"description": "Explore our equine resources including a Horse Feed Selector, Horse Feed Comparison Tool, and Free Nutrition Consultation.",
"breadcrumb": {
"@id": "https://nutrenaworld.com/education/horses/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
],
"hasPart": [
{
"@type": "FAQPage",
"mainEntity": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/education/horses/#primaryimage",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/01/topline4_Short-Hero_1440x700.jpg",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/01/topline4_Short-Hero_1440x700.jpg",
"width": 1440,
"height": 400,
"caption": "Horses running in pasture"
},
{
"@type": "BreadcrumbList",
"@id": "https://nutrenaworld.com/education/horses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nutrenaworld.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Species Education",
"item": "https://nutrenaworld.com/education/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Horse Education"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutrenaworld.com/#website",
"url": "https://nutrenaworld.com/",
"name": "Nutrena Animal Feeds",
"description": "What's Inside Counts.",
"publisher": {
"@id": "https://nutrenaworld.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://nutrenaworld.com/#organization",
"name": "Nutrena Feed",
"url": "https://nutrenaworld.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/#/schema/logo/image/",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"width": 584,
"height": 172,
"caption": "Nutrena Feed"
},
"image": {
"@id": "https://nutrenaworld.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nutrena",
"https://www.instagram.com/nutrenafeed"
]
}
],
"_truncated": true,
"_original_size": 10470
}
/education/poultry/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutrenaworld.com/education/poultry/",
"url": "https://nutrenaworld.com/education/poultry/",
"name": "Poultry Education | Nutrena Animal Feeds",
"isPartOf": {
"@id": "https://nutrenaworld.com/#website"
},
"primaryImageOfPage": {
"@id": "https://nutrenaworld.com/education/poultry/#primaryimage"
},
"image": {
"@id": "https://nutrenaworld.com/education/poultry/#primaryimage"
},
"thumbnailUrl": "https://nutrenaworld.com/wp-content/uploads/2025/12/nutrena-poultry-education-page-hero-50-50-image.jpg",
"datePublished": "2024-01-03T20:52:18+00:00",
"dateModified": "2026-04-28T18:42:36+00:00",
"description": "Explore our poultry tools, providing you with the resources to make informed feeding decisions and ensure the well-being of your flock.",
"breadcrumb": {
"@id": "https://nutrenaworld.com/education/poultry/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nutrenaworld.com/education/poultry/"
]
}
],
"hasPart": [
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Does Nutrena offer any poultry feeds that contain medications?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Both the NatureWise and Country Feeds product lines offer a medicated Chick Starter Grower. Availability is regional, please check with your local Nutrena retailer for product availability."
}
},
{
"@type": "Question",
"name": "Do Nutrena poultry feeds contain any added hormones?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No, Nutrena poultry feeds do not contain any added hormones."
}
},
{
"@type": "Question",
"name": "Does Nutrena offer any organic poultry feeds?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We offer Nature Smart Organics Poultry Feed, certified-organic feeds with a healthy mix of organic ingredients. Availability is regional, please check with your local Nutrena retailer for product availability."
}
},
{
"@type": "Question",
"name": "Does Nutrena offer any soy-free poultry feeds?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We are pleased to offer NatureWise Hearty Hen 18% Protein Soy-Free Pellet, a 18% protein soy-free pellet enriched with Omega-3 for laying chickens 16 weeks of age or at the onset of lay."
}
},
{
"@type": "Question",
"name": "Do Nutrena poultry feeds contain any animal by-products?",
"acceptedAnswer": {
"@type": "Answer",
"text": "NatureWise brand poultry feeds do not contain any animal by-products.\nCountry Feeds brand products may contain animal by-products, as they are a good source of amino acids (protein), energy, calcium and phosphorus."
}
},
{
"@type": "Question",
"name": "Do Nutrena poultry feeds contain any ingredients from other countries?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cargill, the maker of Nutrena brand products, manufactures its U.S. products entirely within the United States but those products do, in some instances, contain ingredients imported from outside the United States. In those instances, we work closely with our suppliers on controls for promoting high levels of quality and safety in the sourcing of ingredients.\nAt Cargill, food safety is a top priority. As there continue to be news reports related to contaminated ingredients we want to assure you that we are evaluating and assessing each new concern. Our approach to these concerns has been to recognize that issues related to intentional and unintentional product contamination are not exclusively unique to any single country or any single product type. We emphasize the use of a rigorous qualification process for all of our suppliers in all countries where we source raw materials to ensure the proper controls and quality and food safety procedures are in place for any of the materials that come in contact with our product. We assure you that Cargill meets all regulatory requirements for its production of animal feed in the United States. Accordingly, we do not expect any of the raw materials that we use in our animal feed products to be of concern."
}
}
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/education/poultry/#primaryimage",
"url": "https://nutrenaworld.com/wp-content/uploads/2025/12/nutrena-poultry-education-page-hero-50-50-image.jpg",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2025/12/nutrena-poultry-education-page-hero-50-50-image.jpg",
"width": 768,
"height": 500,
"caption": "nutrena poultry feed education"
},
{
"@type": "BreadcrumbList",
"@id": "https://nutrenaworld.com/education/poultry/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nutrenaworld.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Species Education",
"item": "https://nutrenaworld.com/education/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Poultry Education"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutrenaworld.com/#website",
"url": "https://nutrenaworld.com/",
"name": "Nutrena Animal Feeds",
"description": "What's Inside Counts.",
"publisher": {
"@id": "https://nutrenaworld.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutrenaworld.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://nutrenaworld.com/#organization",
"name": "Nutrena Feed",
"url": "https://nutrenaworld.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/#/schema/logo/image/",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"width": 584,
"height": 172,
"caption": "Nutrena Feed"
},
"image": {
"@id": "https://nutrenaworld.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nutrena",
"https://www.instagram.com/nutrenafeed"
]
}
]
}
/education/dogs-cats/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutrenaworld.com/education/dogs-cats/",
"url": "https://nutrenaworld.com/education/dogs-cats/",
"name": "Dogs & Cats Education | Nutrena Animal Feeds",
"isPartOf": {
"@id": "https://nutrenaworld.com/#website"
},
"datePublished": "2024-01-03T20:52:28+00:00",
"dateModified": "2026-04-28T20:09:38+00:00",
"description": "Explore valuable resources to support your pet's nutrition incuding our informative blog, our FAQs, and our product lines.",
"breadcrumb": {
"@id": "https://nutrenaworld.com/education/dogs-cats/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nutrenaworld.com/education/dogs-cats/"
]
}
],
"hasPart": [
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I switch my pet from his current diet to a Nutrena pet food product?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend a slow transition from your current product to our diets. While diets may appear similar from the label, they may contain very different sources of nutrients that your pet will need to adapt slowly to.\nIt is recommended to transition diets over a 1 week period starting with ¾ of the daily amount of your previous diet and ¼ of the daily recommended amount of your selected new product. Change these amounts every 2 days by ¼ of the daily allotment until you fully convert to your new product completely on day 7.\nAs with all foods, the recommended amounts listed on your new packaging should be adjusted based on your individual pet to maintain a desirable body condition."
}
},
{
"@type": "Question",
"name": "How long should my puppy stay on puppy food?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Puppy formulas are recommended for dogs up to 12 months of age because it contains nutrients like EPA and DHA and enhanced levels of vitamins and trace minerals, which are important for development. After 12 months, it is best to transition a dog to an adult formula."
}
},
{
"@type": "Question",
"name": "I see different things about \"grains\" for pets. Are grains bad?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Grains are not “bad” for your pet. Some individual animals can have food allergies or sensitivity which may affect how they respond to specific grains. In the Loyall Life lineup of products, you will find selections of different grain sources that will help you select what is right for your companion.\nGrains deliver starch and specific fatty acids and fiber to the diet that is important in the overall nutrition package of the diet. It is important that products are “cooked” correctly to get the most out of them. You wouldn’t eat corn or rice without cooking it, but you have probably been served corn or rice that has been on the stove too long. You know that cooking can be too much…or too little.\nOur “Opti-Cook” process was developed to ensure that grains and other ingredients are cooked correctly to help provide a diet for your friend."
}
},
{
"@type": "Question",
"name": "What are prebiotics, and what are they for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Prebiotics are the ingredients that enhance the growth of good microbes or the good bugs in the digestive system. An example of a good bug is Lactobacillus. Since prebiotics encourage the growth of the good bugs, there generally isn’t room for the bad bugs to grow."
}
},
{
"@type": "Question",
"name": "Are Nutrena pet foods available online?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While there may be retailers that carry Loyall Life and Nutrena True pet foods and sell them online, we do not have a central website that offers the products for sale."
}
}
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nutrenaworld.com/education/dogs-cats/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nutrenaworld.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Species Education",
"item": "https://nutrenaworld.com/education/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Dogs & Cats Education"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutrenaworld.com/#website",
"url": "https://nutrenaworld.com/",
"name": "Nutrena Animal Feeds",
"description": "What's Inside Counts.",
"publisher": {
"@id": "https://nutrenaworld.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutrenaworld.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://nutrenaworld.com/#organization",
"name": "Nutrena Feed",
"url": "https://nutrenaworld.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://nutrenaworld.com/#/schema/logo/image/",
"url": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"contentUrl": "https://nutrenaworld.com/wp-content/uploads/2024/04/Nutrena_logo_Tagline.png",
"width": 584,
"height": 172,
"caption": "Nutrena Feed"
},
"image": {
"@id": "https://nutrenaworld.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nutrena",
"https://www.instagram.com/nutrenafeed"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /education/horses/ | 3 | 1 |
| /education/poultry/ | 3 | 1 |
| /education/dogs-cats/ | 3 | 1 |
Explore the other reputation pillars for Nutrena Animal Feeds
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nutrena Animal Feeds, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nutrena Animal Feeds: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nutrenaworld.com to view the most current version of its content and see directly what this company is about and what it offers.