Record Rack
(https://recordrack.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary authority gap lies in the lack of professional credentialing for the experts mentioned. While Bobby Deeds is featured as an expert on supplemental feeding, there is no corresponding Person schema or sameAs links to verify his agricultural background or scientific expertise. The Organization schema is properly implemented, but the site misses the opportunity to link its ‘Serious Nutrition’ claims to specific nutritional scientists or research facilities.
The site makes bold performance claims regarding superior antler growth and body condition, but these are largely treated as self-evident biological outcomes of the feed’s protein content. While the technical specs for the feed are provided, there are no linked white papers or dated field studies showing the delta in antler size from a controlled trial. This creates a minor disconnect between the promise of serious results and the documented proof of those results in the wild.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://recordrack.com/",
"url": "https://recordrack.com/",
"name": "Homepage | Record Rack Deer Feed",
"isPartOf": {
"@id": "https://recordrack.com/#website"
},
"about": {
"@id": "https://recordrack.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://recordrack.com/#primaryimage"
},
"image": {
"@id": "https://recordrack.com/#primaryimage"
},
"thumbnailUrl": "https://recordrack.com/wp-content/uploads/2024/08/effective-deer-supplementation-preview.jpg",
"datePublished": "2024-07-07T19:28:21+00:00",
"dateModified": "2025-10-16T18:11:53+00:00",
"description": "Whether you’re a wildlife watcher or an avid sportsman looking to bring in a trophy, Record Rack® has the right feed to meet your goals.",
"breadcrumb": {
"@id": "https://recordrack.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://recordrack.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://recordrack.com/#primaryimage",
"url": "https://recordrack.com/wp-content/uploads/2024/08/effective-deer-supplementation-preview.jpg",
"contentUrl": "https://recordrack.com/wp-content/uploads/2024/08/effective-deer-supplementation-preview.jpg",
"width": 425,
"height": 320,
"caption": "whitetail deer"
},
{
"@type": "BreadcrumbList",
"@id": "https://recordrack.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://recordrack.com/#website",
"url": "https://recordrack.com/",
"name": "Record Rack Feeds",
"description": "",
"publisher": {
"@id": "https://recordrack.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://recordrack.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://recordrack.com/#organization",
"name": "Record Rack",
"url": "https://recordrack.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://recordrack.com/#/schema/logo/image/",
"url": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"contentUrl": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"width": 272,
"height": 96,
"caption": "Record Rack"
},
"image": {
"@id": "https://recordrack.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://recordrack.com/products/",
"url": "https://recordrack.com/products/",
"name": "Products | Record Rack Deer Feed",
"isPartOf": {
"@id": "https://recordrack.com/#website"
},
"datePublished": "2024-07-22T19:07:06+00:00",
"dateModified": "2025-09-15T19:21:17+00:00",
"description": "Record Rack has a full line of products to help you attract and grow a bigger class of bucks.",
"breadcrumb": {
"@id": "https://recordrack.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://recordrack.com/products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://recordrack.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://recordrack.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://recordrack.com/#website",
"url": "https://recordrack.com/",
"name": "Record Rack Feeds",
"description": "",
"publisher": {
"@id": "https://recordrack.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://recordrack.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://recordrack.com/#organization",
"name": "Record Rack",
"url": "https://recordrack.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://recordrack.com/#/schema/logo/image/",
"url": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"contentUrl": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"width": 272,
"height": 96,
"caption": "Record Rack"
},
"image": {
"@id": "https://recordrack.com/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ContactPage"
],
"@id": "https://recordrack.com/contact-us/",
"url": "https://recordrack.com/contact-us/",
"name": "Contact Us | Record Rack Deer Feed",
"isPartOf": {
"@id": "https://recordrack.com/#website"
},
"datePublished": "2024-07-22T19:02:16+00:00",
"dateModified": "2026-03-19T14:59:26+00:00",
"description": "We are here to help! If you have a question or need information, please contact us and we will get back to you.",
"breadcrumb": {
"@id": "https://recordrack.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://recordrack.com/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://recordrack.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://recordrack.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://recordrack.com/#website",
"url": "https://recordrack.com/",
"name": "Record Rack Feeds",
"description": "",
"publisher": {
"@id": "https://recordrack.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://recordrack.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://recordrack.com/#organization",
"name": "Record Rack",
"url": "https://recordrack.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://recordrack.com/#/schema/logo/image/",
"url": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"contentUrl": "https://recordrack.com/wp-content/uploads/2024/09/RR_logo-Long.png",
"width": 272,
"height": 96,
"caption": "Record Rack"
},
"image": {
"@id": "https://recordrack.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 73 |
| /products/ | 9 | 1 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
| /contact-us/ | 3 | 1 |
This page presents a snapshot of public data from Record Rack, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Record Rack: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://recordrack.com to view the most current version of its content and see directly what this company is about and what it offers.