Stromberg's Chickens
(https://strombergschickens.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
A minor authority gap exists between the small-farm branding and the technical payment details; the Contact page reveals a PO Box for ‘Mann Lake LockBox,’ suggesting a larger corporate entity (Mann Lake Ltd) that is not contextualized in the brand narrative. There is a lack of Person schema or named experts (e.g., a Lead Avian Specialist), though the technical depth of the blog post titles suggests internal expertise. The technical implementation is clean with valid OnlineStore and Product schema, supporting the brand’s professional positioning.
The site avoids hyperbolic performance claims, focusing instead on logistical and health guarantees. The claim of ‘over a century of passion-driven poultry experience’ is slightly undermined by the lack of a specific ‘About Us’ timeline or historical documentation. However, the safe arrival guarantee (refund or credit for dead on arrival) serves as a functional performance claim that is backed by a clear 48-hour reporting policy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"isPartOf": {
"@id": "https://www.strombergschickens.com/#WebSite"
},
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@id": "https://www.strombergschickens.com/#WebPage",
"url": "https://www.strombergschickens.com/",
"name": "Shop Stromberg's Chickens | Live Birds and Poultry Supplies",
"@type": "WebPage"
},
{
"@id": "https://www.strombergschickens.com/#WebSite",
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@type": "WebSite"
},
{
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"@type": "OnlineStore",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/strombergs_logo_1672163984__22719.original.png",
"logo": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/strombergs_logo_1672163984__22719.original.png",
"sameAs": [
"https://www.facebook.com/StrombergsChickens",
"https://www.instagram.com/strombergschicksandgamebirds/",
"https://www.youtube.com/channel/UCDijky-8vlvbPvxDap0pPMQ"
],
"iso6523Code": [],
"@id": "https://www.strombergschickens.com/#Business"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Strombergs",
"logo": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/188x68/strombergs_logo_1672163984__22719.original.png",
"sameAs": [
"https://www.facebook.com/StrombergsChickens",
"https://www.instagram.com/strombergschicksandgamebirds/",
"https://www.youtube.com/channel/UCDijky-8vlvbPvxDap0pPMQ"
],
"url": "https://www.strombergschickens.com/"
}
]
/contact-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"isPartOf": {
"@id": "https://www.strombergschickens.com/#WebSite"
},
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@id": "https://www.strombergschickens.com/contact-us/#WebPage",
"url": "https://www.strombergschickens.com/contact-us/",
"name": "Contact Us",
"@type": "ContactPage"
},
{
"@id": "https://www.strombergschickens.com/#WebSite",
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@type": "WebSite"
},
{
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"@type": "Organization",
"@id": "https://www.strombergschickens.com/#Business"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Strombergs",
"logo": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/188x68/strombergs_logo_1672163984__22719.original.png",
"sameAs": [
"https://www.facebook.com/StrombergsChickens",
"https://www.instagram.com/strombergschicksandgamebirds/",
"https://www.youtube.com/channel/UCDijky-8vlvbPvxDap0pPMQ"
],
"url": "https://www.strombergschickens.com/"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.strombergschickens.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.strombergschickens.com/contact-us/",
"name": "Contact Us"
}
}
]
}
]
/live-birds-eggs/
[
{
"@context": "https://schema.org",
"@graph": [
{
"isPartOf": {
"@id": "https://www.strombergschickens.com/#WebSite"
},
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@id": "https://www.strombergschickens.com/live-birds-eggs/#WebPage",
"url": "https://www.strombergschickens.com/live-birds-eggs/",
"name": "Live Birds & Eggs",
"primaryImageOfPage": {
"@type": "ImageObject",
"contentUrl": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/d/stromberg-category-banners-birds-and-eggs__57605.original.jpg"
},
"@type": "CollectionPage"
},
{
"@id": "https://www.strombergschickens.com/#WebSite",
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@type": "WebSite"
},
{
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"@type": "Organization",
"@id": "https://www.strombergschickens.com/#Business"
}
],
"_truncated": true,
"_original_size": 12578
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Strombergs",
"logo": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/188x68/strombergs_logo_1672163984__22719.original.png",
"sameAs": [
"https://www.facebook.com/StrombergsChickens",
"https://www.instagram.com/strombergschicksandgamebirds/",
"https://www.youtube.com/channel/UCDijky-8vlvbPvxDap0pPMQ"
],
"url": "https://www.strombergschickens.com/",
"_truncated": true,
"_original_size": 12578
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.strombergschickens.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.strombergschickens.com/live-birds-eggs/",
"name": "Live Birds & Eggs"
}
}
],
"_truncated": true,
"_original_size": 12578
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How are your live birds for sale shipped safely?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We ship day-old chicks and hatching eggs using industry-standard packaging and heat packs. These practices help ensure safe arrival."
}
},
{
"@type": "Question",
"name": "What’s the difference between hatching eggs and live chicks?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Hatching eggs require an incubator and time to develop into chicks. Live chicks are hatched and ready for brooding."
}
}
],
"_truncated": true,
"_original_size": 12578
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Live Birds & Eggs",
"description": "",
"url": "https://www.strombergschickens.com/live-birds-eggs/",
"numberOfItems": 15,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/champion-s-gold-hen-x-road-to-riches-homer-pigeons/",
"item": {
"@type": "Product",
"name": "Champion's Gold Hen X Road to Riches Homer Pigeons",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6075/7870/LD698_LD898_LD798_-_Champions_Gold_Hen_Racing_Pigeon-1200x1200-bd93c0f__14548.1780467316.jpg?c=1",
"sku": "Y797",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "1820",
"highPrice": "3600",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/champion-s-gold-hen-x-road-to-riches-homer-pigeons/"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/genes-ida-won-homer-pigeons/",
"item": {
"@type": "Product",
"name": "Genes Ida Won Homer Pigeons",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6074/7883/LD696_LD896_LD796_-_Genes_Ida_Won_Bird-1200x1200-bd93c0f__29874.1780467335.jpg?c=1",
"sku": "Y798",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "1520",
"highPrice": "3000",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/genes-ida-won-homer-pigeons/"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/light-brigade-homer-pigeons/",
"item": {
"@type": "Product",
"name": "Light Brigade Homer Pigeons",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6073/7871/LD697_LD897_LD797_-_Light_Brigade_Bird-1200x1200-bd93c0f__17057.1780467317.jpg?c=1",
"sku": "Y799",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "1520",
"highPrice": "3000",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/light-brigade-homer-pigeons/"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.strombergschickens.com/live-birds-eggs/hatchery-s-choice-rainbow-assortment-female/",
"item": {
"@type": "Product",
"name": "Hatchery's Choice Rainbow Assortment, Female",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6035/6658/assorted_eggs__92545.1675375888.1280.1280__13278.1770305626.jpg?c=1",
"sku": "LC262",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "5.1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/live-birds-eggs/hatchery-s-choice-rainbow-assortment-female/"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/tosca-golden-lightning-homer-pigeons-pedigreed/",
"item": {
"@type": "Product",
"name": "Tosca × Golden Lightning Homer Pigeons, Pedigreed",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6033/6638/LD150_LD550_TOsca_x_Golden_Lightning_Female__54539.1758771082.jpg?c=1",
"sku": "Y802",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "900",
"highPrice": "1020",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/pedigreed-racing-pigeons/tosca-golden-lightning-homer-pigeons-pedigreed/"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12578
}
]
/sale/
[
{
"@context": "https://schema.org",
"@graph": [
{
"isPartOf": {
"@id": "https://www.strombergschickens.com/#WebSite"
},
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@id": "https://www.strombergschickens.com/sale/#WebPage",
"url": "https://www.strombergschickens.com/sale/",
"name": "Sale",
"description": "Shop our best deals right here! \r\n ",
"@type": "CollectionPage"
},
{
"@id": "https://www.strombergschickens.com/#WebSite",
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"publisher": {
"@id": "https://www.strombergschickens.com/#Business"
},
"@type": "WebSite"
},
{
"url": "https://www.strombergschickens.com/",
"name": "Strombergs",
"@type": "Organization",
"@id": "https://www.strombergschickens.com/#Business"
}
],
"_truncated": true,
"_original_size": 11531
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Strombergs",
"logo": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/188x68/strombergs_logo_1672163984__22719.original.png",
"sameAs": [
"https://www.facebook.com/StrombergsChickens",
"https://www.instagram.com/strombergschicksandgamebirds/",
"https://www.youtube.com/channel/UCDijky-8vlvbPvxDap0pPMQ"
],
"url": "https://www.strombergschickens.com/",
"_truncated": true,
"_original_size": 11531
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.strombergschickens.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.strombergschickens.com/sale/",
"name": "Sale"
}
}
],
"_truncated": true,
"_original_size": 11531
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Sale",
"description": "",
"url": "https://www.strombergschickens.com/sale/",
"numberOfItems": 15,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.strombergschickens.com/poultry-supplies/econo-feeder-lid-9-5/",
"item": {
"@type": "Product",
"name": "Econo Feeder/Lid 9.5"",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6064/6785/ph444-econo-feeder__09449.1730493193.1280.1280__48735.1769825950.jpg?c=1",
"sku": "Z892",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "1.97",
"highPrice": "3.97",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/poultry-supplies/econo-feeder-lid-9-5/"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.strombergschickens.com/waterers/poultry-fount-3-gallon/",
"item": {
"@type": "Product",
"name": "Poultry Fount, 3 Gallon",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6063/6782/pw109-1200x1200-bd93c0f__81819.1769825947.jpg?c=1",
"sku": "Z898",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "39.97",
"highPrice": "69.97",
"offerCount": "1",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/waterers/poultry-fount-3-gallon/"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.strombergschickens.com/shop-all/hand-operated-corn-sheller/",
"item": {
"@type": "Product",
"name": "Hand Operated Corn Sheller",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6061/6788/PH621_Hand_Operated_Corn_Sheller__03468.1769825952.jpg?c=1",
"sku": "PH621",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "9.97",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/shop-all/hand-operated-corn-sheller/"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.strombergschickens.com/incubation-accessories/sanitary-plastic-liner/",
"item": {
"@type": "Product",
"name": "Sanitary Plastic Liner",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6060/6789/PP138_Sanitary_Plastic_Liner__41150.1769825953.jpg?c=1",
"sku": "PP138",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "9.97",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/incubation-accessories/sanitary-plastic-liner/"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.strombergschickens.com/brooder-accessories/adjustable-brooder-thermometer/",
"item": {
"@type": "Product",
"name": "Adjustable Brooder Thermometer",
"image": "https://cdn11.bigcommerce.com/s-25ghynqpgv/images/stencil/original/products/6059/6790/PP480_Adjustable_Brooder_Thermometer__23161.1769825954.jpg?c=1",
"sku": "PP480",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "15.97",
"availability": "https://schema.org/InStock",
"url": "https://www.strombergschickens.com/brooder-accessories/adjustable-brooder-thermometer/"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11531
}
]
🛡️ Trust Signals — external proof links that back the declared identity
64Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 4 |
| /contact-us/ | 16 | 4 |
| /live-birds-eggs/ | 16 | 4 |
| /sale/ | 16 | 4 |
Explore the other reputation pillars for Stromberg's Chickens
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Stromberg's Chickens, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stromberg's Chickens: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://strombergschickens.com to view the most current version of its content and see directly what this company is about and what it offers.