Identity & Authority: Surrey Tree Care – Signal Evidence & AI Readability

Surrey Tree Care

(http://www.surreytreecare.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

There is a notable gap in structured identity; the schema_json uses a generic Person/Organization hybrid without ‘sameAs’ links to professional bodies like the Arboricultural Association. While they claim to be ‘experts,’ the crawl lacks specific professional accreditation numbers (e.g., NPTC or LANTRA certifications) which are standard for high-authority tree care firms.

The disconnect is minimal because the site backs up its performance claims with specific project names (Chasemore Farm, Effingham Golf Club) and actual videos of ‘Dangerous Roadside Ash Dieback Clearance.’ This provides forensic visual evidence that matches the marketing tone of being ‘extremely reliable’ and ‘highly professional.’

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://www.surreytreecare.co.uk/#person",
            "name": "Surrey Tree Care"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surreytreecare.co.uk/#website",
            "url": "https://www.surreytreecare.co.uk",
            "name": "Surrey Tree Care",
            "publisher": {
                "@id": "https://www.surreytreecare.co.uk/#person"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.surreytreecare.co.uk/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.surreytreecare.co.uk/wp-content/uploads/2021/05/hand-touching-tree-679x1024.jpg",
            "url": "https://www.surreytreecare.co.uk/wp-content/uploads/2021/05/hand-touching-tree-679x1024.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.surreytreecare.co.uk/#webpage",
            "url": "https://www.surreytreecare.co.uk/",
            "name": "Home | Surrey Tree Care",
            "datePublished": "2021-05-20T15:02:56+00:00",
            "dateModified": "2025-04-08T15:02:31+00:00",
            "about": {
                "@id": "https://www.surreytreecare.co.uk/#person"
            },
            "isPartOf": {
                "@id": "https://www.surreytreecare.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.surreytreecare.co.uk/wp-content/uploads/2021/05/hand-touching-tree-679x1024.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://www.surreytreecare.co.uk/author/ben/",
            "name": "Ben",
            "url": "https://www.surreytreecare.co.uk/author/ben/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/9d74101bb3db737a8bbc994b36b6eb4957b583abdf36b1c26719232d98b4331a?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/9d74101bb3db737a8bbc994b36b6eb4957b583abdf36b1c26719232d98b4331a?s=96&d=mm&r=g",
                "caption": "Ben",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://www.surreytreecare.co.uk"
            ]
        },
        {
            "@type": "Article",
            "headline": "Home | Surrey Tree Care",
            "datePublished": "2021-05-20T15:02:56+00:00",
            "dateModified": "2025-04-08T15:02:31+00:00",
            "author": {
                "@id": "https://www.surreytreecare.co.uk/author/ben/",
                "name": "Ben"
            },
            "publisher": {
                "@id": "https://www.surreytreecare.co.uk/#person"
            },
            "description": "A full range of professional arboriculture services for both commercial and domestic clients.",
            "name": "Home | Surrey Tree Care",
            "@id": "https://www.surreytreecare.co.uk/#richSnippet",
            "isPartOf": {
                "@id": "https://www.surreytreecare.co.uk/#webpage"
            },
            "image": {
                "@id": "https://www.surreytreecare.co.uk/wp-content/uploads/2021/05/hand-touching-tree-679x1024.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://www.surreytreecare.co.uk/#webpage"
            }
        }
    ]
}
/surrey-services/crown-reduction/ — no schema detected (entity gap)
/surrey-services/deadwood-removal/ — no schema detected (entity gap)
/surrey-services/fencing/ — no schema detected (entity gap)
/surrey-services/fruit-trees/ — no schema detected (entity gap)
/surrey-services/emergency-work/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
66Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 46 2
/surrey-services/crown-reduction/ 4 2
/surrey-services/deadwood-removal/ 4 2
/surrey-services/fencing/ 4 2
/surrey-services/fruit-trees/ 4 2
/surrey-services/emergency-work/ 4 2