Information Density: Australian Wool Innovation – Signal Evidence & AI Readability

[H1] Australian Wool Innovation

Welcome to Australian Wool Innovation, an innovation hub for the woolgrowers of Australia

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[H5] Beyond the Bale – Autumn 2026 edition out now

Beyond the Bale magazine provides you with the latest information from AWI, the research and development (R&D) and marketing organisation for the Australian wool industry. Access the latest quarterly edition here and keep up to date on the activities of AWI.

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[H5] Bryan Fry selected as AWI CEO

Australian Wool Innovation has announced Bryan Fry will be the next Chief Executive Officer, effective 9th March 2026.

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[H5] Sheep Producer Intentions Survey

Woolgrowers' continued support of this survey will provide forward-looking information allowing the industry to better manage the supply chain and meet producer and customer expectations.

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[H5] 2026 AWI Woolgrower Survey

Woolgrower feedback on sentiment and satisfaction helps guide decisions that support a more responsive and effective wool industry.
Take the survey now

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[H5] Fuel and Fertiliser Update

All of us living in rural and regional areas have been impacted by the increased cost of fuel and fertiliser, plus the challenge of getting enough supply.

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[H5] Bushfire Resources

Bushfire events need to be planned for and carefully managed to support the sustainability of woolgrowing enterprises, the industry and the environment. AWI provides a range of bushfire preparation, response and recovery resources to support woolgrowers before, during and after bushfire events.

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[H5] New AWI Chairman and Three Directors Elected to Board

Australian Wool Innovation (AWI) has a new Chairman, South Australian grower and businessman George Millington.

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[H5] The 2025 AWI Annual General Meeting (AGM)

AWI held its 2025 Annual General Meeting (AGM) at 10am on Friday 14th November 2025. Watch the recording.

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[H5] AWI Annual Report 2024 – 2025

AWI's 2024/25 Annual Report contains a report of AWI's activities and outcomes for the year ended June 2025.

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[H5] Recording available now! AWI Webinar: AWI MLP Project Update

Catch up on the AWI Merino Lifetime Productivity project and hear an update on all of the outcomes we currently know.

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[H5] AWI Annual Operating Plan 2025 – 2026

The AWI Annual Operating Plan (AOP) sets out the company's strategic priorities and investment focus for the year ahead. It reflects AWI’s commitment to delivering value to Australian woolgrowers by strengthening the industry’s resilience, supporting sustainable growth, and responding to evolving global opportunities and challenges

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[H5] AWI Strategic Plan 2025 – 2028

The Strategic Plan for 2025 – 2028 is guided by feedback from our major stakeholders directly and also through the Wool Industry Consultative Panel (WICP) and the Wool Consultation Group (WCG). The purpose of the Plan is to outline AWI's key investment priorities in research, development, and marketing for the three years from 1 July 2025.

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[H5] Drought Resources

Dry seasonal conditions need to be planned for, and carefully managed for the sustainability of woolgrowing enterprises, the industry and the environment. AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought.

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[H5] The Broader View – for non-Merino woolgrowers

This AWI publication for non-Merino woolgrowers includes an update from AWI CEO John Roberts and a summary of AWI on-farm R&D and extension activities that benefit non-Merino woolgrowers

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[H5] In the Shops – Autumn/Winter 2025

AWI has compiled this special preview of some wool products that will be available from Australian brands this season. Discount offers are available on selected products, exclusively for Australian woolgrowers.

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[H5] Recording available now! AWI webinar: Why stay in wool sheep?

Catch up on the Webinar: ‘Why stay in wool sheep?’ presented by John Francis. The webinar discussed the detail John’s analysis of the profitability of wool-growing enterprises, Why stay in wool sheep?

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[H5] AWI working for woolgrowers

As the industry’s research, development and marketing company AWI’s sole mission is to help woolgrowers whether it is driving more demand for wool to shearer training and cutting-edge research into Bioharvesting.

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[H5] Get Involved in AWI Research

Are you interested in industry research and consultation? Do you want to get the most out of your levy dollars? Would you like early access and input to R&D? Learn how you can get involved in AWI projects and be at the forefront of cutting-edge research.

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[H5] Wear Wool, Not Fossil Fuel

Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. Choosing natural fibres, such as wool, offers solutions to reducing fashion's impact. Always check the label to change the way you shop.

[H2] Market Intelligence

Australian Wool Innovation provides various information services to its partners and woolgrowers. By undertaking a broad review of the global market for wool and competitor fibres, we are able to provide wool production forecasting, retail and trade market reports, consumer insights and trend monitoring, along with fibre market research.

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[H4] Eastern Market Indicator (EMI)

[H2] AWI News

The latest media releases from Australian Wool Innovation

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June 12, 2026
Winter lambing puts focus on early decisions

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June 12, 2026
Setting up lambs to thrive

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June 04, 2026
Building Demand Beyond the Farm Gate

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June 04, 2026
REGISTER NOW! MLP RESULTS SEMINARS ACROSS AUSTRALIA

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May 12, 2026
Consultation open on AWI Review of Performance

[H2] EVENTS

Join AWI events, webinars, workshops and training courses.

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Novice Schools and Improver Schools

1 Jan 2026 - 30 Sep 2026

NSW

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MLP Results Seminar – Dubbo (MerinoLink & Macquarie MLP sites)

3 Jul 2026 - 3 Jul 2026

Dubbo RSL Memorial Club, 178 Brisbane St DUBBO NSW 2830

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MLP Results Seminar – Balmoral (Balmoral MLP site)

23 Jul 2026 - 23 Jul 2026

Balmoral Recreation Reserve, Harrow Rd BALMORAL VIC 3407

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MLP Results Seminar – Armidale (New England MLP site)

7 Aug 2026 - 7 Aug 2026

Armidale City Bowling Club, 92–96 Dumaresq St ARMIDALE NSW 2350

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WA Novice Shearer and Wool Handler Course

31 Aug 2026 - 4 Sep 2026

Muresk, WA

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About AWI

AWI is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 80,000 woolgrowers that principally fund the company.

Our mission is to make strategically targeted investments to enhance the profitability, international competitiveness and sustainability of the Australian wool industry. To do this, we invests along the global supply chain for Australian wool to deliver outcomes that benefit Australian woolgrowers

Who We Are
Contact Us

[H2] PODCAST

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Episode 285
[H4] Wool marketing 101

Download audio

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[H2] AWI working for woolgrowers

[H1] Parasite Management

On-Farm Research

Parasite Management

[H4] Flies, Lice and Worms are a major concern for woolgrowers. We have developed tools for woolgrowers to manage these risks.

After severe barber’s pole worm (BPW) outbreaks in 2022, many growers are asking ‘is this the new normal and how do we avoid these problems in the future?’.
To hear from Australia’s leading sheep worm experts, on the steps you can take ensure your BPW situation doesn’t become your new norm, check out the following two recently recorded webinars.
AWI and ParaBoss Webinar – Plan ahead for barber’s pole worm - 18 August 2022 – delivered by Dr Brown Besier

AWI Barber's Pole Worm Webinar - 30 May 2022 – Delivered by Dr Brown Besier, Dr Matt Playford and Ben Foster

[H4] AWI Barber's Pole Worm Webinar - 30 May 2022
This recorded webinar (above), presented by three of Australia's sheep worm experts, Dr Brown Besier, Dr Matt Playford and Ben Foster, is an opportunity to hear how to keep in front of BPW by minimising worm risk on your property and using a combination of effective worm controls.
If you are still looking for more information on BPW, check out WormBoss - barber's pole worm.

[H4] Articles That Might Interest You

Footrot

Footrot is a contagious, bacterial disease of the feet of sheep with significant welfare and economic impacts. AWI is developing and promoting tools and information for growers to assist them in managing this disease.

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Best Practice Management Courses

AWI provides woolgrowers with new tools, information and skills to manage ewe nutrition and increase the number of lambs weaned across wool growing flocks.

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Flystrike Management Practices

Welfare improved management practices to reduce the risk of flystrike.

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[H1] Drought Resources

Training & Extension

Drought Resources

[H4] AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring, and recovering from drought.

[H5] Dry seasonal conditions need to be planned for, and carefully managed for the sustainability of woolgrowing enterprises, the industry and the environment.
AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought.
According to the 2008/09 national review of drought policy, drought conditions in Australia are likely to occur more often and be more severe in key agricultural production areas.

Click the dropdown arrows below to access all drought resources

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The information in this publication aims to highlight the purpose, benefits and experiences of sheep producers managing sheep in containment areas.
One of the most important issues for any farm business emerging from drought is the need to restore the business to optimum productivity and profitability as quickly as possible. The purpose of the droughtlot is to assist this specifically by:
Preserving preferred pasture density or composition.
Minimising soil and nutrient loss from bare ground.
DOWNLOAD PDF

Knowing where water is on your property and how much you have available is vital in times of drought.
The best way to manage and maintain stock water is to have reliable information about your property’s water supplies. This means knowing where the water is, how much is available and whether it is ‘fit for purpose’. A water stocktake will provide this vital information.
DOWNLOAD PDF

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Releasing sheep from containment feeding

Containment areas or droughtlots, are purposebuilt facilities used to feed and manage sheep during times of low pasture availability. They can help to minimise pasture and environmental damage from overgrazing, reduce the labour costs associated with hand-feeding sheep and better manage animal condition through reduced energy requirements and more targeted feeding regimes.
Managing the transition from containment to pasture must be done carefully to minimise the risk of any animal health issues, particularly for pregnant ewes, as well as ensuring that wool quality is not affected.

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Guidance prepared by PIRSA about how to ensure the safety of your livestock during bushfires. Whilst caring for livestock and other animals before and after a bushfire is essential, personal safety should be considered as a first priority on all occasions.
Be sure to get your Bushfire Survival Plan up to date and to hand.
DOWNLOAD PDF

If you have been lucky enough to get rain recently or have been affected by bushfires, then you may be considering purchasing sheep. However, you need to make sure you're not purchasing a whole heap of unwanted problems too. This document provides some key issues to consider, plus links to AWI and external resources.
DOWNLOAD PDF

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Drought Resources

For woolgrowers going into, enduring or recovering from drought, AWI provides a range of drought planning and management resources, plus links to useful external resources. Download the list of some of the available resources below.

Download PDF

[H4] Tools
Woolgrower tools support decision making in dry times.

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[H4] AWI Grower Network Resources

Each state-based grower network has extensive resources, webinars and tools specific to their state.

SheepConnect NSW

BEST WOOL / BEST LAMB

Sheep Connect SA

The Sheep’s Back

Leading Sheep

Sheep Connect Tas

National
Department of Agriculture, Fisheries & Forestry – Drought, disaster and rural support
Bureau of Meteorology – Long range forecasts and climate drivers
Meat & Livestock Australia - Drought management

New South Wales
NSW Department of Primary Industries – DroughtHub
NSW Local Land Services – Drought
NSW Farmers - Drought Network
Southern NSW Drought Resilience Adoption and Innovation Hub
Southern QLD and Northern NSW Drought Resilience Adoption and Innovation Hub

Victoria
Agriculture Victoria – Managing for and during drought
Victorian Drought Resilience Adoption and Innovation Hub

South Australia
PIRSA – Drought
South Australian Drought Resilience Adoption and Innovation Hub

Western Australia
DPIRD – Dry season resources
South-West WA Drought Resilience Adoption and Innovation Hub
Northern Western Australia and Northern Territory Drought Resilience Adoption and Innovation Hub

Queensland
Queensland Government – Managing sheep in drought
Department of Agriculture & Fisheries (Qld) – Drought assistance
Southern QLD and Northern NSW Drought Resilience Adoption and Innovation Hub

Tasmania
Department of Natural Resources and Environment Tasmania – Drought: facing the challenge and managing the risk (PDF)
Department of Natural Resources and Environment Tasmania – Managing seasonal condition
Tasmania Drought Resilience Adoption and Innovation Hub

Mental health contacts
Lifeline
Beyond Blue

[H4] Articles That Might Interest You

Grazing Management

AWI invests in pasture and grazing management to develop profitable and sustainable pasture systems across all production zones and pasture types.

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Water

Healthy water systems are crucial to the Australian environment, sustaining many different plant and animal communities, agricultural enterprises and rural communities.

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Soil

Soil health is essential to the productivity and profitability of any wool growing enterprise. We collaborate with industry to provide woolgrowers resources and tools for best practice soil health management.

Read more

[H1] Market Intelligence

[H4] Australian Wool Innovation provides various information services to its partners and woolgrowers.

By undertaking a broad review of the global market for wool and competitor fibres, we are able to provide wool production forecasting, retail and trade market reports, consumer insights and trend monitoring, along with fibre market research.

[H2] Market Intelligence

Customise the charts and graphs to view the latest wool data that's relevant to you.

[H4] Microns

[H4] Eastern Market Indicator (EMI)

[H4] Offering (Aust. Only)

[H4] Currency Movements

[H4] Forecast

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Sheep Producer Intentions Survey

Woolgrowers' continued support of this survey will provide forward-looking information allowing the industry to better manage the supply chain and meet producer and customer expectations.
Responses will be aggregated with the replies from other participants to create regional, state and national wool and sheepmeat industry data. Individual responses remain strictly confidential.

Take Survey

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[H4]
Weekly Price Reports

Weekly commentary on the wool market from AWI trade specialists.

View here

[H2] FREE SMS MARKET INTELLIGENCE SERVICE FROM AWI

AWI delivers wool prices and market intelligence direct to woolgrowers’ mobile phones. Woolgrowers receive the latest movements in the EMI in a simple text message, including a link to a full price report that provides more detail about price movements.
You can unsubscribe from the service at any time by replying to the AWI SMS message.

Subscribe

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Monthly Price Reports

Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.

View here

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Wool Production Forecasts

The Australian Wool Production Forecasting Committee estimates sheep numbers, sheep shorn, average cut per head and wool production, three times a year.

View here

[H2] SHEEP NUMBERS BY STATE

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The latest Australian sheep and wool industry data.

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