Avocado Green Mattress
(https://avocadogreenmattress.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is technically robust, providing physical store locations in Santa Monica and Hoboken, there is a total absence of named experts or founders within the text content. The brand claims authority through certification logos (MADE SAFE, GREENGUARD Gold) but fails to provide a digital footprint for the specialists behind the mattress engineering or the wood furniture craftsmanship. The technical credibility gap is severe, as a brand claiming best-selling status lacks basic heading hierarchy and accessible body content.
The marketing tone is hyper-authoritative, using phrases like America’s best-selling and America’s best-selling certified organic mattresses, yet the site demonstrates zero performance metrics. There are no case studies, sleep study results, or named material suppliers to support the performance claims. The 25-year warranty is a bold performance claim that exists in a vacuum without a linked terms-of-service or durability testing evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.avocadogreenmattress.com/#organization",
"name": "Avocado Green Mattress",
"legalName": "Avocado Green Mattress",
"image": "https://cdn.shopify.com/s/files/1/0444/9488/0918/files/Avocado_Green_Mattress_Logo.svg",
"url": "https://www.avocadogreenmattress.com",
"logo": "https://assets.avocadogreenmattress.com/2020/10/20155418/Avocado-Green-Mattress-Logo.svg",
"description": "America's best-selling certified organic mattresses, bedding & wood furniture. Nontoxic, with MADE SAFE®, EWG Verified®, OEKO-TEX®, & GREENGUARD Gold. 1-year trial & 25-year warranty.",
"foundingDate": "2016",
"email": "support@avocadogreenmattress.com",
"telephone": "+1-657-385-8849",
"address": {
"@type": "PostalAddress",
"streetAddress": "601 Burning Tree Road",
"addressLocality": "Fullerton",
"addressRegion": "CA",
"postalCode": "92833",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-657-385-8849",
"email": "support@avocadogreenmattress.com"
}
],
"sameAs": [
"https://www.instagram.com/avocadomattress/",
"https://www.facebook.com/AvocadoMattress/",
"https://www.youtube.com/channel/UCPMy1UgQBF3ZpkWgMilL7jA",
"https://www.pinterest.com/avocadomattress/",
"https://www.linkedin.com/company/avocado-green-mattress"
],
"location": [
{
"@type": "Store",
"name": "Avocado Green Mattress - Santa Monica",
"telephone": "+1-424-425-3921",
"image": "https://cdn.shopify.com/s/files/1/0444/9488/0918/t/2/assets/13947b4e5d24--Santa-Monica-Avocado-Brand-Store-7825b7.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "1120 Montana Avenue",
"addressLocality": "Santa Monica",
"addressRegion": "CA",
"postalCode": "90403",
"addressCountry": "US"
},
"url": "https://www.avocadogreenmattress.com/pages/santa-monica",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "18:00"
}
],
"parentOrganization": {
"name": "Avocado Green Mattress"
}
},
{
"@type": "Store",
"name": "Avocado Green Mattress - La Jolla",
"image": "https://cdn.shopify.com/s/files/1/0444/9488/0918/t/2/assets/13947b4e5d24--La-Jolla-Avocado-Brand-Store-048595.jpg",
"telephone": "+1-858-585-4849",
"address": {
"@type": "PostalAddress",
"streetAddress": "7646 Girard Avenue",
"addressLocality": "San Diego",
"addressRegion": "CA",
"postalCode": "92037",
"addressCountry": "US"
},
"url": "https://www.avocadogreenmattress.com/pages/la-jolla",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "18:00"
}
],
"parentOrganization": {
"name": "Avocado Green Mattress"
}
},
{
"@type": "Store",
"name": "Avocado Green Mattress - Orange County",
"telephone": "+1-562-561-2634",
"image": "https://cdn.shopify.com/s/files/1/0444/9488/0918/t/2/assets/13947b4e5d24--Orange-County-Avocado-Brand-Store-d33823.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "601 Burning Tree Road",
"addressLocality": "Fullerton",
"addressRegion": "CA",
"postalCode": "92833",
"addressCountry": "US"
},
"url": "https://www.avocadogreenmattress.com/pages/orange-county",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "18:00"
}
],
"parentOrganization": {
"name": "Avocado Green Mattress"
}
},
{
"@type": "Store",
"name": "Avocado Green Mattress - Hoboken",
"telephone": "+1-551-766-1441",
"image": "https://cdn.shopify.com/s/files/1/0444/9488/0918/t/2/assets/13947b4e5d24--Hoboken-Avocado-Brand-Store-104693.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "12 Hudson Place",
"addressLocality": "Hoboken",
"addressRegion": "NJ",
"postalCode": "07030",
"addressCountry": "US"
},
"url": "https://www.avocadogreenmattress.com/pages/hoboken",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "8:00",
"closes": "16:00"
}
],
"parentOrganization": {
"name": "Avocado Green Mattress"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 0 |
This page presents a snapshot of public data from Avocado Green Mattress, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Avocado Green Mattress: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://avocadogreenmattress.com to view the most current version of its content and see directly what this company is about and what it offers.