Boyden Tiles
(http://boydentiles.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite claiming to have a team of experts, no individual staff members, architects, or designers are named or linked to professional credentials like RIBA or the Tile Association. The schema_json is a basic LocalBusiness type for the Croydon location and lacks more authoritative markers such as sameAs links to social proof or official industry registrations. The technical authority is further damaged by the pharmaceutical content leak on slot 3.
The site claims to offer worldwide buying power and to be one of the largest distributors in the UK, yet it fails to show any named major projects or case studies beyond a repeated one-sentence testimonial. Claims of helping projects excel and avoiding miss-matching bathrooms are presented as generic marketing platitudes rather than demonstrated through a portfolio of work. There is a total absence of specific performance metrics regarding lead times or stock availability despite promising reliable supply.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "Croydon",
"addressRegion": "Surrey",
"streetAddress": "108 Beddington Lane",
"postalCode": "CR0 4YY"
},
"description": "Boyden Tiles are based in and around Croydon and one of the UK’s largest tile distributors for London. Working with both commercial and residential customers we provide high-end tile products and customer service.",
"name": "Boyden Tiles",
"telephone": "020 8683 6000",
"image": "https://boydentiles.co.uk/wp-content/uploads/2021/04/Boyden-Tiles-and-Bathrooms-logo-black.svg",
"openingHours": "Mo-Fri 08:00-17:00"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /discuss-your-project/ | 5 | 1 |
| /tiles/ | 5 | 1 |
| /specification/ | 31 | 1 |
| /commercial/ | 31 | 1 |
| /bathrooms/ | 31 | 1 |
This page presents a snapshot of public data from Boyden Tiles, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Boyden Tiles: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://boydentiles.co.uk to view the most current version of its content and see directly what this company is about and what it offers.