Butterfly Furniture

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(https://www.butterflyfurniture.co.uk) 📸 Data Snapshot: May 21, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

9 Impact Weight: 15 / 100

60% Reputation

Diagnosis: Authority Gaps

A major authority gap exists in the structured data, where the schema ‘Author’ property is assigned to ‘Outrank’ (the SEO agency) rather than the company founder or the business entity itself. While the founder Andrew Conning is mentioned in the text, there is no Person schema or sameAs links to verify his apprenticeship or industry footprint. This creates a technical disconnect between the claim of 30 years’ experience and the digital proof of that authority.

Evidence: Performance vs. Claims

The site makes bold qualitative claims about ‘luxury kitchens’ and ‘unmatchable elegance’ but fails to provide the granular evidence typical of luxury providers, such as specific material origins or design awards. The mention of a ‘distinctive hand-carved butterfly’ on every piece is a strong, unique brand claim, but it is under-utilized and buried within generic descriptions of ‘high quality materials.’

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.butterflyfurniture.co.uk/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.butterflyfurniture.co.uk/#organization",
            "name": "Butterfly Furniture",
            "url": "https://www.butterflyfurniture.co.uk",
            "sameAs": [
                "https://www.facebook.com/pages/Butterfly-Furniture/245525032266047",
                "https://twitter.com/Bfly_Furniture",
                "https://www.instagram.com/bflyfurniture/"
            ],
            "email": "andrew@butterflyfurniture.co.uk",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.butterflyfurniture.co.uk/#logo",
                "url": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "contentUrl": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "caption": "Butterfly Furniture",
                "inLanguage": "en-GB",
                "width": "67",
                "height": "67"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+441423 330580",
                    "contactType": "customer support"
                }
            ],
            "description": "Here at Butterfly Furniture, we believe every home should look unique and meet the style of its owner. We offer various bespoke joinery services that cover everything from furniture to kitchen and much more.",
            "location": {
                "@id": "https://www.butterflyfurniture.co.uk/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.butterflyfurniture.co.uk/#website",
            "url": "https://www.butterflyfurniture.co.uk",
            "name": "Butterfly Furniture",
            "publisher": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "inLanguage": "en-GB",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.butterflyfurniture.co.uk/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/IMG_0811-scaled-e1698747072579.jpg",
            "url": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/IMG_0811-scaled-e1698747072579.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.butterflyfurniture.co.uk/#webpage",
            "url": "https://www.butterflyfurniture.co.uk/",
            "name": "Butterfly Furniture - Bespoke Joinery Services York",
            "datePublished": "2023-06-29T08:40:43+00:00",
            "dateModified": "2025-05-19T11:18:14+00:00",
            "about": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "isPartOf": {
                "@id": "https://www.butterflyfurniture.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/IMG_0811-scaled-e1698747072579.jpg"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "Person",
            "@id": "https://www.butterflyfurniture.co.uk/#author",
            "name": "Outrank",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/73cb5f4da268b9f6006e8ec9d7badda00d2dc2476d5eaf2eb8b5ff6bbd7e1d49?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/73cb5f4da268b9f6006e8ec9d7badda00d2dc2476d5eaf2eb8b5ff6bbd7e1d49?s=96&d=mm&r=g",
                "caption": "Outrank",
                "inLanguage": "en-GB"
            },
            "sameAs": [
                "https://www.butterflyfurniture.co.uk"
            ],
            "worksFor": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Butterfly Furniture - Bespoke Joinery Services York",
            "datePublished": "2023-06-29T08:40:43+00:00",
            "dateModified": "2025-05-19T11:18:14+00:00",
            "author": {
                "@id": "https://www.butterflyfurniture.co.uk/#author",
                "name": "Outrank"
            },
            "publisher": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "description": "Here at Butterfly Furniture, we believe every home should look unique and meet the style of its owner. We offer various bespoke joinery services that cover",
            "name": "Butterfly Furniture - Bespoke Joinery Services York",
            "@id": "https://www.butterflyfurniture.co.uk/#richSnippet",
            "isPartOf": {
                "@id": "https://www.butterflyfurniture.co.uk/#webpage"
            },
            "image": {
                "@id": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/IMG_0811-scaled-e1698747072579.jpg"
            },
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@id": "https://www.butterflyfurniture.co.uk/#webpage"
            }
        }
    ]
}

/contact/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.butterflyfurniture.co.uk/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.butterflyfurniture.co.uk/#organization",
            "name": "Butterfly Furniture",
            "url": "https://www.butterflyfurniture.co.uk",
            "sameAs": [
                "https://www.facebook.com/pages/Butterfly-Furniture/245525032266047",
                "https://twitter.com/Bfly_Furniture",
                "https://www.instagram.com/bflyfurniture/"
            ],
            "email": "andrew@butterflyfurniture.co.uk",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.butterflyfurniture.co.uk/#logo",
                "url": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "contentUrl": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "caption": "Butterfly Furniture",
                "inLanguage": "en-GB",
                "width": "67",
                "height": "67"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+441423 330580",
                    "contactType": "customer support"
                }
            ],
            "description": "Here at Butterfly Furniture, we believe every home should look unique and meet the style of its owner. We offer various bespoke joinery services that cover everything from furniture to kitchen and much more.",
            "location": {
                "@id": "https://www.butterflyfurniture.co.uk/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.butterflyfurniture.co.uk/#website",
            "url": "https://www.butterflyfurniture.co.uk",
            "name": "Butterfly Furniture",
            "publisher": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/case-study-bathroom.jpg",
            "url": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/case-study-bathroom.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.butterflyfurniture.co.uk/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://www.butterflyfurniture.co.uk",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.butterflyfurniture.co.uk/contact/",
                        "name": "Contact"
                    }
                }
            ]
        },
        {
            "@type": "ContactPage",
            "@id": "https://www.butterflyfurniture.co.uk/contact/#webpage",
            "url": "https://www.butterflyfurniture.co.uk/contact/",
            "name": "Contact - Butterfly Furniture",
            "datePublished": "2021-10-20T13:24:37+00:00",
            "dateModified": "2023-11-01T15:12:42+00:00",
            "isPartOf": {
                "@id": "https://www.butterflyfurniture.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2023/10/case-study-bathroom.jpg"
            },
            "inLanguage": "en-GB",
            "breadcrumb": {
                "@id": "https://www.butterflyfurniture.co.uk/contact/#breadcrumb"
            }
        }
    ]
}

/gallery/

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    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.butterflyfurniture.co.uk/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.butterflyfurniture.co.uk/#organization",
            "name": "Butterfly Furniture",
            "url": "https://www.butterflyfurniture.co.uk",
            "sameAs": [
                "https://www.facebook.com/pages/Butterfly-Furniture/245525032266047",
                "https://twitter.com/Bfly_Furniture",
                "https://www.instagram.com/bflyfurniture/"
            ],
            "email": "andrew@butterflyfurniture.co.uk",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
                "addressCountry": "GB"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.butterflyfurniture.co.uk/#logo",
                "url": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "contentUrl": "https://www.butterflyfurniture.co.uk/wp-content/uploads/2021/09/map.png",
                "caption": "Butterfly Furniture",
                "inLanguage": "en-GB",
                "width": "67",
                "height": "67"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+441423 330580",
                    "contactType": "customer support"
                }
            ],
            "description": "Here at Butterfly Furniture, we believe every home should look unique and meet the style of its owner. We offer various bespoke joinery services that cover everything from furniture to kitchen and much more.",
            "location": {
                "@id": "https://www.butterflyfurniture.co.uk/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.butterflyfurniture.co.uk/#website",
            "url": "https://www.butterflyfurniture.co.uk",
            "name": "Butterfly Furniture",
            "publisher": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.butterflyfurniture.co.uk/gallery/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://www.butterflyfurniture.co.uk",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.butterflyfurniture.co.uk/gallery/",
                        "name": "Gallery"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.butterflyfurniture.co.uk/gallery/#webpage",
            "url": "https://www.butterflyfurniture.co.uk/gallery/",
            "name": "Gallery - Butterfly Furniture",
            "datePublished": "2021-10-20T13:24:47+00:00",
            "dateModified": "2023-10-09T10:42:27+00:00",
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            },
            "inLanguage": "en-GB",
            "breadcrumb": {
                "@id": "https://www.butterflyfurniture.co.uk/gallery/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://www.butterflyfurniture.co.uk/gallery/#author",
            "name": "Outrank",
            "image": {
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                "inLanguage": "en-GB"
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            }
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            "headline": "Gallery - Butterfly Furniture",
            "datePublished": "2021-10-20T13:24:47+00:00",
            "dateModified": "2023-10-09T10:42:27+00:00",
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            },
            "publisher": {
                "@id": "https://www.butterflyfurniture.co.uk/#organization"
            },
            "description": "Gallery Enquire Now Kitchens Furniture Personalised Gifts Misc.",
            "name": "Gallery - Butterfly Furniture",
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            },
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            }
        }
    ]
}

/bespoke-kitchens/

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            "@type": "Place",
            "@id": "https://www.butterflyfurniture.co.uk/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
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                "addressRegion": "York",
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                "addressCountry": "GB"
            }
        },
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            "name": "Butterfly Furniture",
            "url": "https://www.butterflyfurniture.co.uk",
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            ],
            "email": "andrew@butterflyfurniture.co.uk",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Butterfly Furniture, Tancred",
                "addressLocality": "Boroughbridge Road",
                "addressRegion": "York",
                "postalCode": "YO26 8BA",
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            },
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            ],
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            }
        },
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            "@type": "WebSite",
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            "url": "https://www.butterflyfurniture.co.uk",
            "name": "Butterfly Furniture",
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            },
            "inLanguage": "en-GB"
        },
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            "width": "200",
            "height": "200",
            "inLanguage": "en-GB"
        },
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            "@id": "https://www.butterflyfurniture.co.uk/bespoke-kitchens/#breadcrumb",
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                    "@type": "ListItem",
                    "position": "1",
                    "item": {
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                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.butterflyfurniture.co.uk/bespoke-kitchens/",
                        "name": "Bespoke Kitchens"
                    }
                }
            ]
        },
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            "@id": "https://www.butterflyfurniture.co.uk/bespoke-kitchens/#webpage",
            "url": "https://www.butterflyfurniture.co.uk/bespoke-kitchens/",
            "name": "Bespoke Kitchens - Butterfly Furniture",
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            "dateModified": "2023-10-09T10:45:26+00:00",
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            },
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            },
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            }
        },
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            ],
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            }
        },
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            "datePublished": "2023-06-30T09:25:15+00:00",
            "dateModified": "2023-10-09T10:45:26+00:00",
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            },
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            },
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/bespoke-bedroom-furniture/

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🛡️ Trust Signals — external proof links that back the declared identity

60Review mentions (all pages)

13External proof links (all pages)

Page	Reviews	Proof links
/ (home)	10	2
/contact/	10	3
/gallery/	10	2
/bespoke-kitchens/	10	2
/bespoke-furniture/	10	2
/bespoke-bedroom-furniture/	10	2

Explore the other reputation pillars for Butterfly Furniture

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Butterfly Furniture, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Butterfly Furniture: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.butterflyfurniture.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Butterfly Furniture – Signal Evidence & AI Readability

Butterfly Furniture