Identity & Authority: Cleanup Corporation – Signal Evidence & AI Readability

Cleanup Corporation

(https://cleanup.jp) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

Authority is well-established through the naming of President Toru Fujiwara and the professional qualifications of showroom advisors (kitchen and storage specialists). A technical credibility gap exists in the structured data implementation, as the schema_json is null across the crawled pages, missing an opportunity to programmatically verify the organization’s footprint. While the news section is highly current, with posts as recent as June 18, 2026 (2 days before the analysis date), the absence of sameAs links to official corporate registries or third-party professional bodies prevents a perfect authority score.

The marketing tone is subdued and professional, matching the site’s role as a manufacturer. Bold performance claims are generally absent in favor of technical specifications and service guarantees, such as the 20-year support program. The site demonstrates its claims through a massive showroom infrastructure and detailed project checklists rather than vague assertions of being the best. The link between product models (CENTRO, STEDIA) and their specific lifestyle applications (HIROMA for small spaces) is logically demonstrated.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/showroom/ — no schema detected (entity gap)
/company/ — no schema detected (entity gap)
/select/reform/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
/showroom/ 0 0
/company/ 0 0
/select/reform/ 0 0