EKCO (Edinburgh Kitchen Company)
(https://www.ekco.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
The site engages in significant trust theatre through schema inflation. The JSON-LD for the showroom page claims an aggregateRating reviewCount of 2077, yet the actual page content and meta data across the site consistently report between 61 and 66 reviews. Furthermore, the site includes an [Event] schema for ‘FREE FLOORING & UNDERFLOOR HEATING’ with a startDate of 2015-05-30, which is over 131 months stale as of the analysis date, suggesting neglected trust signals.
Verifiable evidence is concentrated in product brand names and a named project gallery, but the ratio of proof to fluff is hindered by numeric discrepancies. The project gallery lists locations like Winchburgh and West Calder, which provides geographic substance, but the lack of verifiable third-party review links to match the schema’s claimed 2,077 reviews creates a massive proof deficit. The presence of physical addresses and showroom opening times serves as the primary grounding for legitimacy.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
380Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 61 | 2 |
| /kitchen/masterclass-kitchens/ | 64 | 1 |
| /contact-us/ | 66 | 1 |
| /kitchen/pronorm-kitchens/ | 63 | 1 |
| /our-recent-projects/ | 64 | 2 |
| /bathroom-kitchen-showroom/ | 62 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"@id": "https://www.ekco.co.uk#website",
"headline": "EKCO",
"name": "EKCO",
"description": "KBSA Award Winning EKCO (Edinburgh Kitchen Company) 50,000 square feet kitchen showroom. Check out the latest offers on fitted kitchens, luxury kitchens, trade only kitchens across Edinburgh, Lothians & Scotland.",
"url": "https://www.ekco.co.uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ekco.co.uk?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "LocalBusiness",
"name": "",
"url": "https://www.ekco.co.uk/",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": ""
},
"telephone": "",
"openingHours": [
""
],
"additionalType": "",
"priceRange": "",
"servesCuisine": "",
"areaServed": [],
"founder": [],
"employee": [],
"makesOffer": {
"@type": "Offer",
"@id": "#service",
"itemOffered": {
"@type": "Service",
"name": "",
"url": "",
"areaServed": []
}
},
"hasMenu": "",
"hasMap": ""
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.ekco.co.uk#Organization",
"name": "Ecko",
"url": "https://www.ekco.co.uk",
"sameAs": []
}
],
{
"@context": "https://schema.org",
"@type": "KitchenRemodeler",
"name": "EKCO Kitchens Edinburgh",
"alternateName": "EKCO (Edinburgh Kitchen Company)",
"url": "https://www.ekco.co.uk/",
"logo": "https://www.ekco.co.uk/wp-content/themes/ekco/images/logo.png",
"image": "https://www.ekco.co.uk/wp-content/uploads/2023/06/ekco-showroom.jpg",
"description": "Award-winning kitchen and bathroom designers in Edinburgh and West Lothian. Specialists in German Pronorm kitchens, luxury bathrooms, and home extensions since 1999.",
"telephone": "01506 857007",
"email": "sales@ekco.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "54 West Main Street, Uphall",
"addressLocality": "Broxburn",
"addressRegion": "West Lothian",
"postalCode": "EH52 5DW",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 55.9328,
"longitude": -3.5097
},
"areaServed": [
{
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": 55.9328,
"longitude": -3.5097
},
"geoRadius": "40233"
},
{
"@type": "City",
"name": "Edinburgh",
"sameAs": "https://en.wikipedia.org/wiki/Edinburgh"
},
{
"@type": "City",
"name": "Glasgow",
"sameAs": "https://en.wikipedia.org/wiki/Glasgow"
},
{
"@type": "AdministrativeArea",
"name": "West Lothian",
"sameAs": "https://en.wikipedia.org/wiki/West_Lothian"
},
{
"@type": "AdministrativeArea",
"name": "East Lothian",
"sameAs": "https://en.wikipedia.org/wiki/East_Lothian"
},
{
"@type": "AdministrativeArea",
"name": "Midlothian",
"sameAs": "https://en.wikipedia.org/wiki/Midlothian"
},
{
"@type": "Place",
"name": "Livingston"
},
{
"@type": "Place",
"name": "Bathgate"
},
{
"@type": "Place",
"name": "Linlithgow"
},
{
"@type": "Place",
"name": "Dunfermline"
},
{
"@type": "Place",
"name": "Falkirk"
},
{
"@type": "Place",
"name": "Stirling"
},
{
"@type": "Place",
"name": "North Berwick"
},
{
"@type": "Place",
"name": "Haddington"
},
{
"@type": "Place",
"name": "Dalkeith"
},
{
"@type": "Place",
"name": "Musselburgh"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "16:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:30",
"closes": "16:30"
}
],
"sameAs": [
"https://www.facebook.com/EKCOEdinburgh",
"https://www.instagram.com/ekco_living/",
"https://www.houzz.co.uk/professionals/kitchen-designers/ekco-pfvwgb-pf~1477221907"
],
"priceRange": "£££"
},
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
/kitchen/masterclass-kitchens/
[
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "https://www.ekco.co.uk/kitchen/masterclass-kitchens/#localbusiness",
"url": "https://www.ekco.co.uk/kitchen/masterclass-kitchens/",
"name": "EKCO"
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.ekco.co.uk/kitchen/masterclass-kitchens/#Product"
}
],
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
/contact-us/
[
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "https://www.ekco.co.uk/contact-us/#localbusiness",
"url": "https://www.ekco.co.uk/contact-us/",
"name": "EKCO",
"image": [
{
"@type": "ImageObject",
"@id": "https://www.ekco.co.uk/contact-us/#primaryimage",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled.jpg",
"width": "2560",
"height": "1707",
"caption": "EKCO Kitchens"
},
{
"@type": "ImageObject",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled-1200x900.jpg",
"width": "1200",
"height": "900",
"caption": "EKCO Kitchens"
},
{
"@type": "ImageObject",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled-1200x675.jpg",
"width": "1200",
"height": "675",
"caption": "EKCO Kitchens"
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.ekco.co.uk/contact-us/#Product",
"image": [
{
"@type": "ImageObject",
"@id": "https://www.ekco.co.uk/contact-us/#primaryimage",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled.jpg",
"width": "2560",
"height": "1707",
"caption": "EKCO Kitchens"
},
{
"@type": "ImageObject",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled-1200x900.jpg",
"width": "1200",
"height": "900",
"caption": "EKCO Kitchens"
},
{
"@type": "ImageObject",
"url": "https://www.ekco.co.uk/wp-content/uploads/2023/09/IMG_4121-scaled-1200x675.jpg",
"width": "1200",
"height": "675",
"caption": "EKCO Kitchens"
}
]
}
],
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
/kitchen/pronorm-kitchens/
[
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "https://www.ekco.co.uk/kitchen/pronorm-kitchens/#localbusiness",
"url": "https://www.ekco.co.uk/kitchen/pronorm-kitchens/",
"name": "EKCO"
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.ekco.co.uk/kitchen/pronorm-kitchens/#product",
"url": "https://www.ekco.co.uk/kitchen/pronorm-kitchens/",
"name": "Pronorm Kitchens",
"sku": "",
"description": "https://www.ekco.co.uk/kitchens/pronorm-kitchens",
"brand": {
"@type": "Brand",
"name": ""
},
"offers": {
"@type": "AggregateOffer",
"availability": "InStock",
"itemCondition": "NewCondition",
"price": "",
"priceCurrency": "",
"url": "https://www.ekco.co.uk/kitchen/pronorm-kitchens/",
"priceValidUntil": "1970-01-01T00:00:00Z",
"highPrice": "",
"lowPrice": "",
"offerCount": "",
"seller": {
"@type": "Organization",
"name": ""
},
"priceSpecification": {
"@type": "priceSpecification",
"valueAddedTaxIncluded": ""
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "",
"returnPolicyCategory": "MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "",
"returnMethod": "ReturnAtKiosk",
"returnFees": "FreeReturn"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": ""
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"streetAddress": "",
"addressCountry": ""
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
}
}
}
},
"gtin8": "",
"color": "",
"gtin13": "",
"gtin12": "",
"mpn": "",
"additionalType": "",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "677"
}
}
],
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
/our-recent-projects/
[
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "https://www.ekco.co.uk/our-recent-projects/#localbusiness",
"url": "https://www.ekco.co.uk/our-recent-projects/",
"name": "EKCO"
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.ekco.co.uk/our-recent-projects/#Product"
}
],
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
/bathroom-kitchen-showroom/
[
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"@id": "https://www.ekco.co.uk/bathroom-kitchen-showroom/#localbusiness",
"url": "https://www.ekco.co.uk/bathroom-kitchen-showroom/",
"name": "EKCO"
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.ekco.co.uk/bathroom-kitchen-showroom/#product",
"url": "https://www.ekco.co.uk/bathroom-kitchen-showroom/",
"name": "Visit our Showroom EKCO Kitchen & Bathroom Showroom West Lothian",
"sku": "",
"description": "If you’re looking for kitchen showroom Edinburgh or bathroom showrooms Edinburgh or beyond, come and visit us at EKCO today. Our kitchen and bathroom showroom in Edinburgh offers the widest range of German products and fittings in the country so you will never be stuck for choice. We are Scotland’s only kitchen, bathroom and bifolding door showroom; this truly sets us apart from the rest. But more importantly, our team are friendly and boast over 100 years’ of experience in the industry. Come and see us today and we’ll make sure you have a positive shopping experience with us from start to finish.",
"brand": {
"@type": "Brand",
"name": "EKCO"
},
"offers": {
"@type": "AggregateOffer",
"availability": "InStock",
"itemCondition": "NewCondition",
"price": "",
"priceCurrency": "",
"url": "https://www.ekco.co.uk/bathroom-kitchen-showroom/",
"priceValidUntil": "1970-01-01T00:00:00Z",
"highPrice": "",
"lowPrice": "",
"offerCount": "",
"seller": {
"@type": "Organization",
"name": ""
},
"priceSpecification": {
"@type": "priceSpecification",
"valueAddedTaxIncluded": ""
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "",
"returnPolicyCategory": "MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "",
"returnMethod": "ReturnAtKiosk",
"returnFees": "FreeReturn"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": ""
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"streetAddress": "",
"addressCountry": ""
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
}
}
}
},
"gtin8": "",
"color": "",
"gtin13": "",
"gtin12": "",
"mpn": "",
"additionalType": "",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "2077"
}
}
],
{
"@context": "http://schema.org",
"@type": "Event",
"name": "FREE FLOORING & UNDERFLOOR HEATING",
"startDate": "2015-05-30T21:30",
"url": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"location": {
"@type": "Place",
"sameAs": "http://www.ekco.co.uk/free-flooring-and-underfloor-heating",
"name": "FREE FLOORING & UNDERFLOOR HEATING SPECIAL OFFER",
"address": "Unit 4, Abbey Lane, Abbeyhill Industrial Estate, Edinburgh, EH8 8HL"
}
}
]
Explore the other reputation pillars for EKCO (Edinburgh Kitchen Company)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from EKCO (Edinburgh Kitchen Company), captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to EKCO (Edinburgh Kitchen Company): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.ekco.co.uk to view the most current version of its content and see directly what this company is about and what it offers.