Elfa
(https://elfa.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through robust Organization schema including sameAs links to five social platforms and a physical address in Malmö. A slight authority gap exists regarding the ‘planeringsexperter’ (planning experts); while the service is heavily promoted, no specific experts are named or linked via Person schema. This keeps the authority focused on the brand rather than individual professional credentials.
The site avoids making unquantifiable performance claims like ‘world’s best storage.’ Instead, it makes functional claims that it demonstrates through its product galleries and ‘home-at’ reports. The connection between the claim ‘expert planning’ and the ability to book a specific ‘Studio Elfa’ appointment creates a strong bridge between marketing and delivery.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Elfa",
"url": "https://elfa.com/",
"logo": "https://elfa.com/Static/images/placeholders/elfa_logo.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+46-40-608 07 70",
"contactType": "Customer Service",
"areaServed": "SE",
"availableLanguage": [
"Swedish",
"English"
]
},
"sameAs": [
"https://www.facebook.com/elfainternational",
"https://www.instagram.com/elfa_creatingspace",
"https://www.linkedin.com/company/elfa-creating-space/",
"https://www.pinterest.se/elfacreatingspace/",
"https://www.youtube.com/user/ElfaInternational"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elfa Sverige AB, Lilla Nygatan 7",
"addressLocality": "Malmö",
"postalCode": "211 38",
"addressCountry": "SE"
}
}
/sv-se/butiker/studio-elfa/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Elfa",
"url": "https://elfa.com/",
"logo": "https://elfa.com/Static/images/placeholders/elfa_logo.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+46-40-608 07 70",
"contactType": "Customer Service",
"areaServed": "SE",
"availableLanguage": [
"Swedish",
"English"
]
},
"sameAs": [
"https://www.facebook.com/elfainternational",
"https://www.instagram.com/elfa_creatingspace",
"https://www.linkedin.com/company/elfa-creating-space/",
"https://www.pinterest.se/elfacreatingspace/",
"https://www.youtube.com/user/ElfaInternational"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elfa Sverige AB, Lilla Nygatan 7",
"addressLocality": "Malmö",
"postalCode": "211 38",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "HEM",
"item": "https://elfa.com/sv-se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "BUTIKER",
"item": "https://elfa.com/sv-se/butiker"
},
{
"@type": "ListItem",
"position": 3,
"name": "STUDIO ELFA",
"item": "https://elfa.com/sv-se/butiker/studio-elfa"
}
]
}
]
/sv-se/boka-planeringsmote/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Elfa",
"url": "https://elfa.com/",
"logo": "https://elfa.com/Static/images/placeholders/elfa_logo.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+46-40-608 07 70",
"contactType": "Customer Service",
"areaServed": "SE",
"availableLanguage": [
"Swedish",
"English"
]
},
"sameAs": [
"https://www.facebook.com/elfainternational",
"https://www.instagram.com/elfa_creatingspace",
"https://www.linkedin.com/company/elfa-creating-space/",
"https://www.pinterest.se/elfacreatingspace/",
"https://www.youtube.com/user/ElfaInternational"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elfa Sverige AB, Lilla Nygatan 7",
"addressLocality": "Malmö",
"postalCode": "211 38",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "HEM",
"item": "https://elfa.com/sv-se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "BOKA PLANERINGSMÖTE",
"item": "https://elfa.com/sv-se/boka-planeringsmote"
}
]
}
]
/sv-se/butiker/store-locator/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Elfa",
"url": "https://elfa.com/",
"logo": "https://elfa.com/Static/images/placeholders/elfa_logo.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+46-40-608 07 70",
"contactType": "Customer Service",
"areaServed": "SE",
"availableLanguage": [
"Swedish",
"English"
]
},
"sameAs": [
"https://www.facebook.com/elfainternational",
"https://www.instagram.com/elfa_creatingspace",
"https://www.linkedin.com/company/elfa-creating-space/",
"https://www.pinterest.se/elfacreatingspace/",
"https://www.youtube.com/user/ElfaInternational"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elfa Sverige AB, Lilla Nygatan 7",
"addressLocality": "Malmö",
"postalCode": "211 38",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "HEM",
"item": "https://elfa.com/sv-se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "BUTIKER",
"item": "https://elfa.com/sv-se/butiker"
},
{
"@type": "ListItem",
"position": 3,
"name": "HITTA DIN NÄRMASTE ÅTERFÖRSÄLJARE",
"item": "https://elfa.com/sv-se/butiker/store-locator"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /sv-se/butiker/studio-elfa/ | 5 | 1 |
| /sv-se/boka-planeringsmote/ | 5 | 1 |
| /sv-se/butiker/store-locator/ | 5 | 1 |
This page presents a snapshot of public data from Elfa, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Elfa: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://elfa.com to view the most current version of its content and see directly what this company is about and what it offers.