Elite Metalcraft
(http://www.elitemetalcraft.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
The primary gap lies in the absence of Person schema or named experts. While the heritage claim of 1951 provides institutional authority, there is no digital footprint for lead designers or engineers within the structured data. Additionally, the Schema JSON-LD intermittently uses the name Elite Fabrication while the H1 and logo emphasize Elite Metalcraft, creating a minor identity mismatch.
There is almost no disconnect between marketing tone and demonstrated capability. The site claims to be one of the leading bespoke staircase manufacturers in London and substantiates this with a massive list of high-profile commercial clients (Chelsea FC, Hermes, Chanel) rather than relying on vague performance percentages or unsubstantiated outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Home - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"about": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.elitemetalcraft.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2022/06/elite-fabrication.png",
"datePublished": "2020-12-14T11:13:05+00:00",
"dateModified": "2026-04-21T15:51:06+00:00",
"description": "Elite Metalcraft: Luxury bespoke staircases crafted in London since 1951 for homes and businesses.",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#primaryimage",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2022/06/elite-fabrication.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2022/06/elite-fabrication.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
/staircases/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/staircases/",
"url": "https://www.elitemetalcraft.co.uk/staircases/",
"name": "Staircases - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"datePublished": "2021-03-26T17:55:41+00:00",
"dateModified": "2023-06-07T15:16:09+00:00",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/staircases/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/staircases/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/staircases/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.elitemetalcraft.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Staircases"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/about/",
"url": "https://www.elitemetalcraft.co.uk/about/",
"name": "About - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"datePublished": "2021-03-19T16:22:40+00:00",
"dateModified": "2025-11-17T10:52:30+00:00",
"description": "Elite Metalcraft creates bespoke luxury staircases in London, combining craftsmanship, quality, and elegant design since 1951.",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.elitemetalcraft.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
/architectural-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/architectural-design/",
"url": "https://www.elitemetalcraft.co.uk/architectural-design/",
"name": "Architectural Design - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"datePublished": "2020-12-15T11:40:10+00:00",
"dateModified": "2025-11-17T10:53:52+00:00",
"description": "Elite Metalcraft engineers bespoke metal structures with in-house design, 3D scanning, and premium finishes for complete project control.",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/architectural-design/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/architectural-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/architectural-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.elitemetalcraft.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Architectural Design"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
/workshop/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/workshop/",
"url": "https://www.elitemetalcraft.co.uk/workshop/",
"name": "Workshop - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"datePublished": "2020-12-15T11:43:11+00:00",
"dateModified": "2025-11-17T11:20:08+00:00",
"description": "Elite Metalcraft offers precision laser cutting and full metal processing in a 36,000 sq. ft workshop, crafting bespoke high-end staircases.",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/workshop/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/workshop/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/workshop/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.elitemetalcraft.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Workshop"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
/showroom/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.elitemetalcraft.co.uk/showroom/",
"url": "https://www.elitemetalcraft.co.uk/showroom/",
"name": "Showroom - Elite Metal Craft",
"isPartOf": {
"@id": "https://www.elitemetalcraft.co.uk/#website"
},
"datePublished": "2020-12-15T11:42:29+00:00",
"dateModified": "2025-11-17T11:16:45+00:00",
"description": "Visit our showroom to explore samples, renders, and project options in a welcoming space where ideas and creativity come to life.",
"breadcrumb": {
"@id": "https://www.elitemetalcraft.co.uk/showroom/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.elitemetalcraft.co.uk/showroom/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.elitemetalcraft.co.uk/showroom/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.elitemetalcraft.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Showroom"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.elitemetalcraft.co.uk/#website",
"url": "https://www.elitemetalcraft.co.uk/",
"name": "Elite Fabrication",
"description": "",
"publisher": {
"@id": "https://www.elitemetalcraft.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.elitemetalcraft.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.elitemetalcraft.co.uk/#organization",
"name": "Elite Fabrication",
"url": "https://www.elitemetalcraft.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/",
"url": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"contentUrl": "https://www.elitemetalcraft.co.uk/wp-content/uploads/2023/07/Elite-Metalcraft-OUTLINED-GREY-ORANGE-RGB.png",
"width": 1577,
"height": 537,
"caption": "Elite Fabrication"
},
"image": {
"@id": "https://www.elitemetalcraft.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
337Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 57 | 1 |
| /staircases/ | 56 | 1 |
| /about/ | 56 | 1 |
| /architectural-design/ | 56 | 1 |
| /workshop/ | 56 | 1 |
| /showroom/ | 56 | 1 |
Explore the other reputation pillars for Elite Metalcraft
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Elite Metalcraft, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Elite Metalcraft: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.elitemetalcraft.co.uk to view the most current version of its content and see directly what this company is about and what it offers.