Elite Tree Services
(http://etree.ie) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is tied entirely to a single individual, Managing Director Hugh Smith. While he is identified as an ISA Certified Arborist, this expert claim lacks a digital footprint in the schema_json, which contains only generic WebPage and WebSite types. There is no Person schema or sameAs links to professional registries to verify his decade of experience in Canada and Ireland. The technical implementation is aging, with a dateModified of 2017 against a system date of 2026, indicating 9 years of staleness.
The site claims to use the ‘latest techniques’ and ‘state of the art equipment’ but demonstrates nothing beyond basic text descriptions. There are no technical specifications of the machinery used or case studies detailing complex removals in restricted Dublin locations. The marketing tone suggests high-end commercial capacity, but the lack of content on the nationwide projects mentioned in the meta-description creates a credibility void.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://etree.ie/",
"url": "https://etree.ie/",
"name": "Elite Tree Services | Tree Surgeon Dublin and Tree Removal Dublin",
"isPartOf": {
"@id": "https://etree.ie/#website"
},
"datePublished": "2016-02-15T17:31:59+00:00",
"dateModified": "2017-02-08T17:00:47+00:00",
"description": "Elite Tree Services offer internationally certified tree care services in Dublin and surrounding counties, and our larger commercial projects are nationwide",
"breadcrumb": {
"@id": "https://etree.ie/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://etree.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://etree.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://etree.ie/#website",
"url": "https://etree.ie/",
"name": "Elite Tree Services",
"description": "Tree Surgeon and Tree Removal in Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://etree.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://etree.ie/",
"url": "https://etree.ie/",
"name": "Elite Tree Services | Tree Surgeon Dublin and Tree Removal Dublin",
"isPartOf": {
"@id": "https://etree.ie/#website"
},
"datePublished": "2016-02-15T17:31:59+00:00",
"dateModified": "2017-02-08T17:00:47+00:00",
"description": "Elite Tree Services offer internationally certified tree care services in Dublin and surrounding counties, and our larger commercial projects are nationwide",
"breadcrumb": {
"@id": "https://etree.ie/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://etree.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://etree.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://etree.ie/#website",
"url": "https://etree.ie/",
"name": "Elite Tree Services",
"description": "Tree Surgeon and Tree Removal in Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://etree.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://etree.ie/about-us/",
"url": "https://etree.ie/about-us/",
"name": "About Us | Elite Tree Services | Tree Surgery in Dublin",
"isPartOf": {
"@id": "https://etree.ie/#website"
},
"datePublished": "2016-02-21T14:33:19+00:00",
"dateModified": "2016-05-30T07:41:14+00:00",
"description": "Elite Tree Services provides a full range of Arboricultural Services to Government bodies, Local Authorities, Commercial Enterprises and Private Households",
"breadcrumb": {
"@id": "https://etree.ie/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://etree.ie/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://etree.ie/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://etree.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://etree.ie/#website",
"url": "https://etree.ie/",
"name": "Elite Tree Services",
"description": "Tree Surgeon and Tree Removal in Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://etree.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://etree.ie/about-us/",
"url": "https://etree.ie/about-us/",
"name": "About Us | Elite Tree Services | Tree Surgery in Dublin",
"isPartOf": {
"@id": "https://etree.ie/#website"
},
"datePublished": "2016-02-21T14:33:19+00:00",
"dateModified": "2016-05-30T07:41:14+00:00",
"description": "Elite Tree Services provides a full range of Arboricultural Services to Government bodies, Local Authorities, Commercial Enterprises and Private Households",
"breadcrumb": {
"@id": "https://etree.ie/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://etree.ie/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://etree.ie/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://etree.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://etree.ie/#website",
"url": "https://etree.ie/",
"name": "Elite Tree Services",
"description": "Tree Surgeon and Tree Removal in Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://etree.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /contact-us/ | 6 | 3 |
| /get-free-quote/ | 6 | 3 |
| /our-services/ | 6 | 3 |
| /about-us/ | 10 | 2 |
| /news/ | 6 | 3 |
This page presents a snapshot of public data from Elite Tree Services, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Elite Tree Services: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://etree.ie to view the most current version of its content and see directly what this company is about and what it offers.