Flymo
(https://flymo.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
The brand claims to be ‘The lawncare experts’ in the H1, but the structured data (schema_json) is limited to generic Website and ItemPage types with no Organization or Person schema to identify the actual experts. There are no sameAs links to official corporate entity profiles or verified technical leadership, leaving the ‘expert’ claim entirely unsubstantiated by technical authority markers.
Flymo makes bold performance claims such as ‘delivers effortless hover mowing’ and ‘handle whatever you throw at it,’ yet fails to provide specific performance data, lab test results, or case studies comparing efficiency to traditional mowers. The reliance on SKU codes as the primary ‘substance’ provides technical identification but zero technical proof of performance superiority.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "Website",
"@id": "https://www.flymo.com/uk/#website",
"url": "https://www.flymo.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.flymo.com/on/demandware.store/Sites-Flymo_GB-Site/en_GB/Search-Show{?q=search_term_string}",
"query-input": "required name=search_term_string"
},
"mainEntityOfPage": {
"@type": "ItemPage",
"url": "https://www.flymo.com/uk",
"name": "Home page",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home page",
"item": "https://www.flymo.com/uk",
"position": 1
}
]
}
}
}
/uk/products/lawn/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/easimow-300r/967987001.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.flymo.com/uk/products/lawn/cordless-lawnmowers/36v-easistore-340r/970538201.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.flymo.com/uk/products/lawn/cordless-lawnmowers/18v-simplimow-320/970703701.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.flymo.com/uk/products/lawn/hover-mowers/easiglide-plus-360v/970483801.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.flymo.com/uk/products/lawn/robotics/easilife-200/967979901.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.flymo.com/uk/products/lawn/robotics/easilife-go-250/970490401.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.flymo.com/uk/products/lawn/robotics/flymo-ultralife-1200/970715101.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.flymo.com/uk/products/lawn/robotics/flymo-ultralife-1500/970715201.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/fly063-36cm-hover-mower-blade/521949990.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/easimow-340r/967987101.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/simplimow-320/970637501.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/simplimow-320v/970637601.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.flymo.com/uk/products/lawn/hover-mowers/simpliglide-360/970482901.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.flymo.com/uk/products/lawn/cordless-lawnmowers/36v-easistore-380r/970538501.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/speedi-mo-360vc/967663301.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.flymo.com/uk/products/lawn/corded-lawnmowers/easistore-340r/967987401.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.flymo.com/uk/products/lawn/cordless-lawnmowers/36v-ultrastore-380r/970538801.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.flymo.com/uk/products/lawn/cordless-lawnmowers/18v-simplimow-300/970703501.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.flymo.com/uk/products/lawn/hover-mowers/turbo-lite-270/967965801.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.flymo.com/uk/products/lawn/hover-mowers/easiglide-330v/970483401.html"
}
]
},
{
"@type": "ItemPage",
"url": "https://www.flymo.com/uk/products/lawn",
"name": "Lawn",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.flymo.com/uk/products",
"position": 1
},
{
"@type": "ListItem",
"name": "Lawn",
"item": "https://www.flymo.com/uk/products/lawn",
"position": 2
}
]
}
}
]
}
/uk/products/hedge-grass-trimmers/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-ultratrim-260/970544501.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-ultratrim-300-kit-4.0/970755501.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-easicut-500-solo/970543701.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-easicut-450-kit-2.0/970543401.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-ultracut-reach-420-kit-2.5/970545801.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/corded-grass-trimmers/mini-trim-st/966951901.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-ultratrim-300-solo---without-battery-and-charger/970755601.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/corded-hedge-trimmers/simplicut-420/970546101.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/corded-grass-trimmers/contour-500e/967241401.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/corded-grass-trimmers/simplitrim-230-plus/970837701.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-simplishear/970725701.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/simplicut-li/967986201.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/corded-grass-trimmers/contour-xt/966952301.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-simplicut-550-solo---without-battery-and-charger/970823601.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/simplitrim-li/967986101.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-easitrim-250-kit-2.0/970544201.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-simplishear/970725601.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-hedge-trimmers/18v-ultracut-reach-420-solo/970531901.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-easitrim-230/970638401.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers/cordless-grass-trimmers/18v-simplitrim-250-kit-2.0/970764101.html"
}
]
},
{
"@type": "ItemPage",
"url": "https://www.flymo.com/uk/products/hedge-grass-trimmers",
"name": "Hedge & Grass Trimmers",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.flymo.com/uk/products",
"position": 1
},
{
"@type": "ListItem",
"name": "Hedge & Grass Trimmers",
"item": "https://www.flymo.com/uk/products/hedge-grass-trimmers",
"position": 2
}
]
}
}
]
}
/uk/products/garden-tidy/
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.flymo.com/uk/products/garden-tidy/pressure-cleaners/easiclean-li/967982801.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.flymo.com/uk/products/garden-tidy/pressure-cleaners/easiclean-li-plus/967982901.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/18v-easiblowvac-kit-4.0/970765701.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.flymo.com/uk/products/garden-tidy/weeders/18v-easiweeder-kit-2.0/970720301.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/powervac-3000/967658101.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/18v-easiclear-100-kit-2.5/970638301.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/powervac-2700/970515101.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.flymo.com/uk/products/garden-tidy/chainsaws/18v-easisaw-250-kit-4.0/970752001.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/powervac-3000v/967661001.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.flymo.com/uk/products/garden-tidy/chainsaws/flymo-chainsaw-easisaw-350e/970609701.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/18v-easiclear-100---bare-unit/970638201.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/18v-easiblowvac---solo/970765801.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.flymo.com/uk/products/garden-tidy/chainsaws/18v-easisaw-250-solo---without-battery-and-charger/970752201.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.flymo.com/uk/products/garden-tidy/weeders/18v-easiweeder/970720401.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/c-link-20vb/967865101.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.flymo.com/uk/products/garden-tidy/blowers-vacs/simplivac-li/967986001.html"
}
]
},
{
"@type": "ItemPage",
"url": "https://www.flymo.com/uk/products/garden-tidy",
"name": "Garden Tidy",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.flymo.com/uk/products",
"position": 1
},
{
"@type": "ListItem",
"name": "Garden Tidy",
"item": "https://www.flymo.com/uk/products/garden-tidy",
"position": 2
}
]
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
22Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 1 |
| /uk/products/lawn/ | 5 | 1 |
| /uk/products/hedge-grass-trimmers/ | 4 | 1 |
| /uk/products/garden-tidy/ | 4 | 1 |
Explore the other reputation pillars for Flymo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Flymo, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Flymo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://flymo.com to view the most current version of its content and see directly what this company is about and what it offers.