Hammerite
(https://hammerite.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority Gaps are prominent, totaling 12 points. Despite citing a world-class research and innovation team, there is no Person schema, no named experts, and no digital footprint for the German Hammerite team mentioned in image alt-text. The technical implementation is dated, with schema modifications stalled since 2017, creating a nearly 9-year delta from the current system date, which significantly undermines its claim to be a modern brand leader.
There is a sharp disconnect between the marketing tone and demonstrated evidence. The site claims world-class research and innovation but demonstrates this with photos of teams creating new photography rather than testing products. Bold assertions about being the only dedicated specialist are undermined by the lack of technical specifications or comparative performance metrics against conventional paint systems.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hammerite.com/",
"url": "https://www.hammerite.com/",
"name": "Home - Hammerite",
"isPartOf": {
"@id": "https://www.hammerite.com/#website"
},
"datePublished": "2012-11-13T09:11:53+00:00",
"dateModified": "2017-10-03T12:49:07+00:00",
"breadcrumb": {
"@id": "https://www.hammerite.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hammerite.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hammerite.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hammerite.com/#website",
"url": "https://www.hammerite.com/",
"name": "Hammerite",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hammerite.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hammerite.com/contact/",
"url": "https://www.hammerite.com/contact/",
"name": "Contact - Hammerite",
"isPartOf": {
"@id": "https://www.hammerite.com/#website"
},
"datePublished": "2012-11-13T09:12:38+00:00",
"dateModified": "2014-04-09T11:31:40+00:00",
"breadcrumb": {
"@id": "https://www.hammerite.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hammerite.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hammerite.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hammerite.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hammerite.com/#website",
"url": "https://www.hammerite.com/",
"name": "Hammerite",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hammerite.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hammerite.com/about-us/",
"url": "https://www.hammerite.com/about-us/",
"name": "About Hammerite – The only dedicated specialist metalcare brand",
"isPartOf": {
"@id": "https://www.hammerite.com/#website"
},
"datePublished": "2012-11-13T09:12:42+00:00",
"dateModified": "2013-05-30T07:17:13+00:00",
"description": "For over 25 years our exclusive focus on the decoration, protection and restoration of all metal results in intelligent technologies and solutions.",
"breadcrumb": {
"@id": "https://www.hammerite.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hammerite.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hammerite.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hammerite.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Hammerite"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hammerite.com/#website",
"url": "https://www.hammerite.com/",
"name": "Hammerite",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hammerite.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/countries/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hammerite.com/countries/",
"url": "https://www.hammerite.com/countries/",
"name": "Countries - Hammerite",
"isPartOf": {
"@id": "https://www.hammerite.com/#website"
},
"datePublished": "2012-11-16T19:57:34+00:00",
"dateModified": "2013-02-15T11:23:37+00:00",
"breadcrumb": {
"@id": "https://www.hammerite.com/countries/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hammerite.com/countries/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hammerite.com/countries/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hammerite.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Countries"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hammerite.com/#website",
"url": "https://www.hammerite.com/",
"name": "Hammerite",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hammerite.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /contact/ | 2 | 0 |
| /about-us/ | 2 | 0 |
| /countries/ | 2 | 0 |
This page presents a snapshot of public data from Hammerite, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hammerite: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hammerite.com to view the most current version of its content and see directly what this company is about and what it offers.