Hassell
(https://www.hassellstudio.com) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
Hassell avoids traditional trust theatre like unverified review carousels or generic logo clouds. Instead, it utilizes forensic trust signals, such as providing Nominated Architect numbers for specific regions (e.g., Tony Grist 5350 in NSW). The trust_theatre_flag is technically true due to metadata, but the content itself is validated by technical registration data rather than marketing vignettes.
Proof density is significantly higher than industry averages. The ratio of verifiable evidence (named projects, exact locations, collaborator lists like WW+P and RSHP, and measurable sustainability targets) to vague assertions is roughly 10:1. The site functions more as a project archive and research hub than a standard promotional website.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /projects/all/ | 0 | 0 |
| /project/metro-tunnel/ | 5 | 0 |
| /contact/ | 0 | 1 |
| /studio/why-hassell/ | 0 | 0 |
| /insight/featured/ | 1 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.hassellstudio.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.hassellstudio.com/#identity"
},
"copyrightYear": "2019",
"creator": {
"@id": "#creator"
},
"dateCreated": "2019-10-01T10:50:24+10:00",
"dateModified": "2026-05-11T10:45:10+10:00",
"datePublished": "2019-10-01T10:50:00+10:00",
"description": "Across global studios in Australia, Asia, US and UK, we design award-winning architecture, interior design, landscape architecture and urban design.",
"headline": "We design places people love. Award-winning architecture, urban design, interior design and landscape architecture.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/WAMBoolaBardip-PeterBennetts-NEW-HERO.jpg?mtime=1666651938"
},
"inLanguage": "en-au",
"mainEntityOfPage": "https://www.hassellstudio.com/",
"name": "Hassell",
"publisher": {
"@id": "#creator"
},
"url": "https://www.hassellstudio.com/"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/projects/all/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "View some of our award-winning work. Built projects, design strategies and concepts across many design disciplines, scales and cities.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/ParkAvenueCentral_project.jpg?mtime=1666651978"
},
"mainEntityOfPage": "https://www.hassellstudio.com/projects/all",
"name": "Our Projects. Architecture, urban design, landscape architecture and interior design.",
"url": "https://www.hassellstudio.com/projects/all"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/projects",
"name": "Projects",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/projects/all",
"name": "Projects",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/project/metro-tunnel/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "The Metro Tunnel transforms the way people move around Melbourne, improving north-south transit as well as access to key destinations and landmarks.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/MelbMetro-AnzacStation-PeterBennetts-6976.jpg?mtime=1763943946"
},
"mainEntityOfPage": "https://www.hassellstudio.com/project/metro-tunnel",
"name": "Metro Tunnel",
"url": "https://www.hassellstudio.com/project/metro-tunnel"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/project/metro-tunnel",
"name": "Metro Tunnel",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "Phone, email or visit our studios in Australia, Asia, UK and US. Ask us about projects, business development, partnerships, events or media enquiries.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/HongKong_Studio_splitland.jpg?mtime=1666652533"
},
"mainEntityOfPage": "https://www.hassellstudio.com/contact",
"name": "Contact us. Get in touch. Architects, urban designers, landscape architects, interior designers. Research, strategy, experience design + more.",
"url": "https://www.hassellstudio.com/contact"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/contact",
"name": "Contact",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/studio/why-hassell/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "We combine design expertise in architecture, landscape, interior and urban design with capabilities in strategy, research, technology and experience design.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/SydneyStudio_Splitland.jpg?mtime=1666651865"
},
"mainEntityOfPage": "https://www.hassellstudio.com/studio/why-hassell",
"name": "Studio. Why Hassell? | Our purpose and capabilities",
"url": "https://www.hassellstudio.com/studio/why-hassell"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/studio",
"name": "Studio",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/studio/why-hassell",
"name": "About",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/insight/featured/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "Explore post-COVID design, resilient cities, innovation precincts and more. Follow the Hassell Talks podcast and subscribe for design news and insight.",
"image": {
"@type": "ImageObject",
"url": "https://www.hassellstudio.com/uploads/_1200x630_crop_center-center_82_none/Flexibility_Beyond2020_ConversationsHERO.jpg?mtime=1666652502"
},
"mainEntityOfPage": "https://www.hassellstudio.com/insight/featured",
"name": "Insight. News + events | Research | Conversations. Resilient cities, post-COVID design, future of workplace + more.",
"url": "https://www.hassellstudio.com/insight/featured"
},
{
"@id": "https://www.hassellstudio.com/#identity",
"@type": "Organization",
"description": "Across our global studios, we connect insight with creativity to design places people love.",
"image": {
"@type": "ImageObject",
"height": "1080",
"url": "https://www.hassellstudio.com/uploads/H-logo.jpg",
"width": "1036"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.hassellstudio.com/uploads/_600x60_fit_center-center_82_none/710046/H-logo.png?mtime=1666652560",
"width": "58"
},
"name": "Hassell",
"sameAs": [
"https://twitter.com/HASSELL_Studio",
"https://www.linkedin.com/company/hassell",
"https://www.instagram.com/hassell_studio/",
"https://vimeo.com/hassell"
],
"url": "https://www.hassellstudio.com/"
},
{
"@id": "#creator",
"@type": "Organization",
"name": "Hassell"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/insight",
"name": "Insight",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.hassellstudio.com/insight/featured",
"name": "Insight",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
Explore the other reputation pillars for Hassell
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hassell, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hassell: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.hassellstudio.com to view the most current version of its content and see directly what this company is about and what it offers.