Based on 1019 businesses audited.
Architecture, Interior Design & Home Improvement Reputation: Jasper Morrison (jaspermorrison.com)
This website is a benchmark for low-BS design, choosing a stark, archival aesthetic over marketing persuasion. It contains almost no traditional marketing ‘content,’ functioning instead as a clean digital index of a physical body of work. The only ‘bullshit’ here is the technical failure to use Schema to formally claim the authority it obviously possesses.
Architecture, Interior Design & Home Improvement Reputation: Jasper Morrison (jaspermorrison.com)
The site content perfectly aligns with the High-End Product and Architectural Design industry. The categorization of work into ‘Kitchenware’, ‘Chairs’, and ‘Architectural’ alongside an extensive exhibition history (1980-present) confirms its status as a professional design studio.
“The score of 84 is exceptionally low, driven primarily by the site's refusal to use industry jargon, clichés, or unverified claims. The points that were awarded are almost exclusively from Step 5 (Identity and Authority), reflecting a lack of modern technical SEO signals like structured data and an absence of professional registration numbers in the text.”