Keter
(https://keter.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist primarily due to the absence of named leadership or professional credentials required by the industry dictionary. While Keter is a global brand, the site lacks Person schema for designers or founders and does not display professional registration numbers (e.g., RIBA or AIA) that a ‘Design’ classification would expect. The authority is corporate rather than individual, and the technical implementation is clean but lacks the specialized schema properties (e.g., sameAs links to external industry bodies) that would signal higher authority in a design context.
The primary disconnect is between the brand’s ‘Everyday Sustainability’ claims and the verifiable metrics of recycled plastic content in specific products. Bold assertions that Keter ‘builds in a sustainable manner’ are present in H2 and H3 tags but are not directly supported in the immediate body text by percentages or third-party environmental certifications. Despite this, the site avoids the ‘Luxury’ disconnect often found in the industry, as the pricing and product imagery remain consistently focused on the mid-market consumer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "www.keter.com",
"logo": "https://www.keter.com/on/demandware.static/Sites-keter-GB-Site/-/default/dw0af27312/images/keter-logo.png"
}
/en-gb/sheds/
[
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "www.keter.com",
"logo": "https://www.keter.com/on/demandware.static/Sites-keter-GB-Site/-/default/dw0af27312/images/keter-logo.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sheds",
"item": "https://www.keter.com/en-gb/sheds/"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sheds",
"item": "https://www.keter.com/en-gb/sheds/"
}
]
}
]
/en-gb/outdoor-storage/
[
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "www.keter.com",
"logo": "https://www.keter.com/on/demandware.static/Sites-keter-GB-Site/-/default/dw0af27312/images/keter-logo.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor Storage",
"item": "https://www.keter.com/en-gb/outdoor-storage/"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor Storage",
"item": "https://www.keter.com/en-gb/outdoor-storage/"
}
]
}
]
/en-gb/outdoor-furniture/
[
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "www.keter.com",
"logo": "https://www.keter.com/on/demandware.static/Sites-keter-GB-Site/-/default/dw0af27312/images/keter-logo.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor Furniture",
"item": "https://www.keter.com/en-gb/outdoor-furniture/"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.keter.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor Furniture",
"item": "https://www.keter.com/en-gb/outdoor-furniture/"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /en-gb/sheds/ | 0 | 1 |
| /en-gb/outdoor-storage/ | 0 | 1 |
| /en-gb/outdoor-furniture/ | 0 | 1 |
This page presents a snapshot of public data from Keter, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Keter: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://keter.com to view the most current version of its content and see directly what this company is about and what it offers.