Semantic Coherence: Kingfisher plc – Signal Evidence & AI Readability

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[H1] Better Homes. Better Lives. For Everyone.

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About us
[H2]
An international home improvement company

Discover about us

We operate in seven countries across Europe under retail banners including B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint and Koçtaş.
We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels.
We believe a better world starts with better homes and we strive to help make that happen.

Our strategy
[H2] Powered by Kingfisher
The diversity of our retail banners and exclusive brands, backed by the scale, strength, and expertise of Kingfisher, serves as our strategic advantage.

Our strategy

[IMG: Develop our trade business]

[H3] Develop our trade business

Trade customers are an integral part of the home improvement ecosystem and a key priority for Kingfisher. Trade customers tend to visit more frequently and spend more than the average retail customer.

Read more

[IMG: Build a data-led customer experience]

[H3] Scale our digital ecosystem

We are scaling our digital ecosystem to offer customers faster fulfilment of orders by leveraging our store estate, and broader product ranges via our marketplace. We are leveraging data and AI to optimise the digital shopping journey.

Read more

[IMG: Differentiate and win through own exclusive brands (OEB)]

[H3] Win through our offer, own exclusive brands and services

We are strengthening our customer offer by expanding choice through broader product ranges including via our marketplace and new fulfilment propositions and by enhancing our trade offer so we can support the full needs of our customers.

Read more

[IMG: Roll out compact store formats]

[H3] Grow our banners and formats

Our banners hold leading positions in their key markets, each with a distinct model and clear customer proposition, supported by a range of store formats

Read more

[IMG: Lead the industry in Responsible Business and energy efficiency]

[H3] Lead the industry in Responsible Business and energy efficiency

We are committed to leading our industry in responsible business practices and energy efficiency.

Read more

[IMG: Human, agile and lean]

[H3] Human, agile and lean

We have adopted a culture of speed and agility, given the rapidly changing environment in which we do business.

Read more

[IMG: Beyond bricks and mortar.]

Retail banners
[H2] Our banners
The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Koçtaş) is a unique strength for us.

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[H2] Own Exclusive Brands
Our OEB product development is a significant source of value for our retail banners and their customers. They provide us with the ability to differentiate ourselves from the rest of the market by delivering simple and innovative solutions at affordable prices, with a focus on reducing environmental impact.

View all brands

[IMG: GEOM]

[IMG: Fortia]

[IMG: Swril]

[IMG: Volden]

[IMG: Blooma]

[IMG: GoodHome]

[IMG: LAP]

[IMG: Turbo]

[IMG: Bodner]

[IMG: Fortress trade]

[IMG: Flomasta]

[IMG: Iriya]

[IMG: Brands product]

[IMG: Titan]

[IMG: Brands product]

[IMG: Brenner]

[IMG: Dianthus verve]

[IMG: Evalux]

[IMG: Evalux]

[IMG: Brands product]

[IMG: Klikstrom]

[IMG: Moretti]

[IMG: Evalux]

[IMG: Smith & Locke]

[IMG: Jacobsen]

[IMG: Magnusson]

[IMG: Erbauer]

[IMG: Dial]

[IMG: Site]

[IMG: Verve]

[IMG: Cooke and lewis]

[IMG: Nyasa]

[IMG: Brands product]

[IMG: No Nonsense]

[IMG: Magnusson]

[IMG: Mac]

[IMG: Erbaer drillbits]

[IMG: Visby flooring]

[IMG: Visby flooring]

[IMG: Visby flooring]

Investors

[H2]
Our performance

Full Year Results 2026

First Quarter Trading

[IMG: Our Performance]

Download the latest First Quarter Trading Update 2026

Responsible Business

[H2]
Better Homes.Better Lives.For Everyone.
We have been prioritising Responsible Business for over three decades – from prioritising the responsible sourcing of wood and paper, to creating more sustainable products for our customers, and establishing innovative charitable partnerships.

Responsible Business

Download Responsible Business Report 2024/25

Colleagues

We will be a more inclusive company by breaking down barriers to employment and progression, and by building skills for life.

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Planet

We are dedicated to reducing carbon emissions from our business, products and supply chains, aiming to reach net zero in our operations (Scope 1 and 2) by 2040.

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Customers

We are committed to help millions of customers have a greener, healthier home – one that is energy efficient, comfortable, uses fewer resources and is affordable to run and maintain.

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Communities

We are striving for better homes for everyone in our communities. Everyone wants their home to be safe, warm and welcoming.

Find more

[IMG: Our Strategy]

Link to Home
page

Link to About us
page

Link to
Our strategy

[H1] Our strategy

Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.
Put simply, our strategic plan – ‘Powered by Kingfisher’ – aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.
The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Koçtaş) is a unique strength for us; more so in a more volatile and uncertain world. Equally, Kingfisher’s scale and resources are a critical source of competitive advantage for our banners, providing product development and supply (through our industry-leading own exclusive brands), access to leading-edge technology, digital and data capabilities, as well as international support, sourcing and buying scale.
We are continuing to invest for growth in multiple areas of the business, underscoring our confidence in the medium to longer-term outlook for home improvement growth in our markets. We are pleased with the progress we have made over the last year, against the backdrop of what remains an extraordinarily challenging macroeconomic and consumer environment in our markets.

Grow our trade business
Expand

Trade customers typically visit our stores more frequently and spend more than the average retail customer. We are focused on expanding our trade customer proposition across our banners through the further roll-out of trade counters, dedicated colleagues, specialised product ranges, new services and loyalty programmes, and an enhanced omni-channel customer experience.

[H2]
Grow our trade business proof points

278

trade sales partners in role

30%

trade sales penetration

18%

increase in trade loyalty programme membership

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

Scale our digital ecosystem
Expand

We are scaling our digital ecosystem to offer customers faster fulfilment of orders by leveraging our store estate, and broader product ranges via our marketplace. We are leveraging data and AI to optimise the digital shopping journey. Our apps drive customer loyalty and engagement. With over 1bn annual visits across our digital channels, we are offering vendors a powerful platform to showcase their products through our growing retail media capability. We are also using data and artificial intelligence to increase productivity across our business.

[H2]
Scale our digital ecosystem proof points

63%

of total e-commerce sales fulfilled through click & collect

£518m

Group marketplace GMV

c.£165m

of Group sales driven by AI-poweerd product recommendation and personlisation engines

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

Win through our offer, own exclusive brands and services
Expand

We are strengthening our customer offer by expanding choice through broader product ranges including via our marketplace and new fulfilment propositions and by enhancing our trade offer so we can support the full needs of our customers. A key pillar of our offer is our own exclusive brands (private label), where we provide innovative solutions at affordable prices. This includes a rich portfolio of brands that have built strong customer relationships in their respective categories over many years, while also helping customers reduce environmental impacts through our sustainable home-based products. Alongside this, we offer a growing portfolio of complementary services that support customers with their projects and drive deeper engagement.

[H2]
Win through our offer, own exclusive brands and services proof points

£5.5bn

total OEB sales, representing 43% of Group sales

70%

of OEB sales from Sustainable Home Products (target achieved)

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

Grow our banners and formats
Expand

Our banners hold leading positions in their key markets, each with a distinct model and clear customer proposition, supported by a range of store formats. Where attractive space opportunities exist that meet our investment criteria, we continue to complement our existing store estate. Compact stores play an important role in our expansion, allowing us to capture customers in high-density urban areas and offering convenience and fast fulfilment through Click & Collect and home delivery.

[H2]
Grow our banners and formats proof points

41

net new stores across all banners

39

Screwfix City stores now open (13 new)

24

Castorama France stores addressed as part of modernisation plan

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

Lead the industry in Responsible Business and energy efficiency
Expand

We are committed to leading our industry in responsible business practices and energy efficiency across four priority areas for Responsible Business where we can maximise our positive impact on the lives of our customers, colleagues, communities, and the planet.

[H2]
Lead the industry in Responsible Business and energy efficiency proof points

58.2%

of Group sales from SHPs (Sustainable Home Products)

>20k

SKUs across the Group carrying the Green Star product mark

>5m

people reached through community projects across the Group (since 2016/17)

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

Human, Agile and lean
Expand

We have adopted a culture of speed and agility, given the rapidly changing environment in which we do business. We are also structurally reducing our cost base and improving inventory management.

[H2]
Agile and lean proof points

58%

employee Net Promoter score

5%

Our placing in the top percentile of global retail benchmarks for colleague engagement

Figures from full year results ended 31 January 2026

Read more in our Full Year results announcement

[IMG: Banner image]

Link to Home
page

Link to
About us

[H1] About us

Kingfisher plc is an international home improvement company.
We operate in seven countries across Europe under retail banners including B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint and Koçtaş.
We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels.
Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.

[IMG: stores]

1,800
Stores

[IMG: colleagues]

70,000
Colleagues

[IMG: Countries]

7
Countries

[IMG: ‘Powered by Kingfisher’ – our strategy]

[H2] Our strategy

'Powered by Kingfisher' aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.

Read more

[IMG: Company overview]

[H2] Company overview

Our customers are everyone wanting to improve their home - whether they are owners or renters – as well as those who help them, from expert DIYers to professionals.

Read more

[H2] About us

[IMG: Our leadership]

[H2] Our leadership
Find our more about our Board, Group Executive and other roles.

Read more

[IMG: Our Retail Banners]

[H2] Our retail banners

Kingfisher plc is an international home improvement company with over 1,800 stores, supported by a team of over 70,000 colleagues.

Read more

[IMG: Our history]

[H2] Our history

We employ over 70,000 people and operate in seven countries across Europe under retail banners including B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint and Koçtaş.

Read more

[IMG: Our Strategy]

[H2] Our strategy

'Powered by Kingfisher' aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.

Read more

[IMG: Banner image]

Link to Home
page

Link to
Responsible Business

[H1] Responsible Business

[H3] Our four key priorities

[IMG: Colleages]

Colleagues
We will become a more inclusive company
Find out more

[IMG: Planet]

Planet
We will help tackle climate change and continue our journey to become Forest Positive
Find out more

[IMG: Customers]

Customers
We will help make greener, healthier homes affordable
Find out more

[IMG: Communities]

Communities
We are striving for better homes for everyone in our communities
Find out more

[H2] Our approach
We have been prioritising Responsible Business for over three decades – from prioritising the responsible sourcing of wood and paper, to creating more sustainable products for our customers, and establishing innovative charitable partnerships. Our Responsible Business priorities are underpinned by our commitment to our Fundamentals – the many issues and impacts we need to measure and manage to ensure we continue to operate responsibly across our business.

Find out more

[IMG: Our approach]

[H2] Downloads

[IMG: Better Homes for Everyone]

[H6] Better Homes for Everyone

Responsible Business report


Download

[IMG: Responsible Business At A Glance]

[H6] Responsible Business At A Glance

Responsible Business Summary

Download

[IMG: Performance Data Appendix]

[H6] Performance Data Appendix

Performance Data Appendix

Download

[IMG: Excel data book]

[H6] Responsible Business Databook

Excel Data Book

Download

[H3]
Latest news
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[H2] ESG
Our commitment to Responsible Business is integrated into our Powered by Kingfisher strategic plan, our risk management processes and governance structures.

Find out more

[IMG: ESG]

[H2] Case studies

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