Kluft Mattress
(https://kluftmattress.com) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant gap between the claim of ‘Master Artisans’ and the actual digital footprint of those experts; no artisans are named, and there is no Person schema in the JSON-LD to verify their expertise. The technical implementation is aging, with schema_json reflecting datePublished as 2021 and 2022, creating a credibility gap against the current 2026 system date. Furthermore, the heading hierarchy is messy in the footer (H3 and H5 repetitions), suggesting a lack of the ‘flawless construction’ the brand claims to embody.
The brand makes clinical performance claims regarding BioCeramics technology and ‘infrared energy’ absorption without providing a single data point or technical specification. Marketing tone is 100% focused on ‘prestige’ and ‘exclusivity,’ yet the site fails to demonstrate these qualities through architectural certifications or sleep laboratory results. The disconnect is sharpest on the Mastery page, which uses the H1 ‘The Art of designing a Luxury Mattress’ but provides only standard marketing copy about wool and silk.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kluftmattress.com/",
"url": "https://kluftmattress.com/",
"name": "Kluft Mattress - The Standard Of Luxury And Comfort",
"isPartOf": {
"@id": "https://kluftmattress.com/#website"
},
"datePublished": "2021-12-28T15:19:10+00:00",
"dateModified": "2024-12-19T17:28:34+00:00",
"description": "Discover the legacy of handcrafted mattresses. Precise, flawless and finished to perfection—unsurpassed sleep luxury is defined by Kluft.",
"breadcrumb": {
"@id": "https://kluftmattress.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kluftmattress.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kluftmattress.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://kluftmattress.com/#website",
"url": "https://kluftmattress.com/",
"name": "Kluft Mattress",
"description": "Kluft luxury designed by the NY elite",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kluftmattress.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/bloomingdales-exclusive-collection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kluftmattress.com/bloomingdales-exclusive-collection/",
"url": "https://kluftmattress.com/bloomingdales-exclusive-collection/",
"name": "Kluft Mattress - Bloomingdale's Exclusive Collection",
"isPartOf": {
"@id": "https://kluftmattress.com/#website"
},
"datePublished": "2022-01-08T11:01:34+00:00",
"dateModified": "2025-11-17T18:01:29+00:00",
"description": "Experience the ultimate in luxurious comfort, handcrafted by master artisans with Kluft mattress designed for Bloomingdale’s.",
"breadcrumb": {
"@id": "https://kluftmattress.com/bloomingdales-exclusive-collection/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kluftmattress.com/bloomingdales-exclusive-collection/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kluftmattress.com/bloomingdales-exclusive-collection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kluftmattress.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bloomingdale’s Exclusive Collection"
}
]
},
{
"@type": "WebSite",
"@id": "https://kluftmattress.com/#website",
"url": "https://kluftmattress.com/",
"name": "Kluft Mattress",
"description": "Kluft luxury designed by the NY elite",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kluftmattress.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/kluft-collection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kluftmattress.com/kluft-collection/",
"url": "https://kluftmattress.com/kluft-collection/",
"name": "Kluft Mattress - Kluft Collection",
"isPartOf": {
"@id": "https://kluftmattress.com/#website"
},
"datePublished": "2022-01-07T12:51:23+00:00",
"dateModified": "2024-12-19T17:23:00+00:00",
"description": "Experience Kluft mattresses handcrafted with the finest natural materials to produce the most refined luxury sleep ever devised.",
"breadcrumb": {
"@id": "https://kluftmattress.com/kluft-collection/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kluftmattress.com/kluft-collection/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kluftmattress.com/kluft-collection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kluftmattress.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kluft Collection"
}
]
},
{
"@type": "WebSite",
"@id": "https://kluftmattress.com/#website",
"url": "https://kluftmattress.com/",
"name": "Kluft Mattress",
"description": "Kluft luxury designed by the NY elite",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kluftmattress.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/mastery/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kluftmattress.com/mastery/",
"url": "https://kluftmattress.com/mastery/",
"name": "Kluft Mattress - Timeless Excellence Handcrafted By Master Artisans",
"isPartOf": {
"@id": "https://kluftmattress.com/#website"
},
"datePublished": "2022-01-01T11:07:07+00:00",
"dateModified": "2022-04-22T09:32:50+00:00",
"description": "We use superior natural materials to create patented sleep technology that synchronizes with your body for an exceptional night’s sleep.",
"breadcrumb": {
"@id": "https://kluftmattress.com/mastery/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kluftmattress.com/mastery/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kluftmattress.com/mastery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kluftmattress.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mastery"
}
]
},
{
"@type": "WebSite",
"@id": "https://kluftmattress.com/#website",
"url": "https://kluftmattress.com/",
"name": "Kluft Mattress",
"description": "Kluft luxury designed by the NY elite",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kluftmattress.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 2 |
| /bloomingdales-exclusive-collection/ | 24 | 2 |
| /kluft-collection/ | 24 | 2 |
| /mastery/ | 24 | 2 |
This page presents a snapshot of public data from Kluft Mattress, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kluft Mattress: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kluftmattress.com to view the most current version of its content and see directly what this company is about and what it offers.