Made
(https://made.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a massive technical and authority gap evidenced by 403 errors on the lighting and garden pages, which prevents the user from verifying any expertise. Furthermore, the mismatch where the site claims to be ‘MADE’ but metadata references ‘next.co.uk’ creates an authority vacuum. No individual designers or experts are named or linked via Person schema.
The site claims to offer a ‘fantastic range’ and ‘unique homeware’ in the meta data, but the crawled evidence shows broken category links and empty sub-pages. There is zero substance to support the ‘unique’ claim beyond a 10% discount offer for account registration. The marketing tone promises a design-led experience that the technical infrastructure fails to deliver.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Made",
"url": "https://www.made.com",
"sameAs": [
"https://www.facebook.com/Madedotcom",
"https://twitter.com/madedotcom",
"https://www.instagram.com/madedotcom",
"https://www.pinterest.co.uk/madedotcom",
"https://www.youtube.com/user/made"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 37 | 0 |
| /shop/lighting/ | 0 | 0 |
| /secure/accounts/transfer/ | 2 | 0 |
| /shop/garden-and-outdoors/ | 0 | 0 |
This page presents a snapshot of public data from Made, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Made: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://made.com to view the most current version of its content and see directly what this company is about and what it offers.