Identity & Authority: Pearse Street Hardware – Signal Evidence & AI Readability

Pearse Street Hardware

(https://www.pearsestreethardware.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

The site mentions ‘James’ and ‘two of the most customer friendly guys,’ but these individuals have no digital footprint, Person schema, or LinkedIn sameAs links. While the LocalBusiness schema is technically sound and includes correct address/opening hours data, the ‘expert’ claims for staff remain unverifiable beyond the text of the stale 2020 reviews.

The site claims to offer ‘Nationwide Delivery’ and a ‘comprehensive range of products,’ yet the digital interface fails to demonstrate this inventory. There are no performance metrics or case studies related to the ‘construction industry’ professionals they claim to serve. The marketing tone is grounded, but the execution is purely informational rather than functional.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.pearsestreethardware.com/#global_business",
        "name": "Pearse Street Hardware",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "109 Pearse Street",
            "addressLocality": "Grand Canal Dock",
            "addressRegion": "Dublin 02",
            "postalCode": "D02 E657",
            "addressCountry": "IE"
        },
        "email": "sales@pearsestreethardware.com",
        "telephone": "01 675 1980",
        "url": "https://www.pearsestreethardware.com",
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Ciaran C"
                },
                "name": "1",
                "datePublished": "17/12/2020",
                "description": "“Been dealing with them since they opened. Very friendly and helpful to deal with. Very competitive prices considering economies of scale etc. Surprisingly good range of products given the size of the shop. Highly recommended.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Thomas O’B"
                },
                "name": "2",
                "datePublished": "17/12/2020",
                "description": "“A fantastic one stop shop where the experience and practical advice of an old world hardware store meets modern retail practice, and it doesn't hurt that it is managed by two of the most customer friendly guys you'll meet in any retail setting. 5 stars from me.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Maciej P"
                },
                "name": "3",
                "datePublished": "17/12/2020",
                "description": "“Excellent little shop. You will find everything you need for you DIY projects, painting, plumbing and other small bits. Friendly, genuine and helpful staff. Highly recommended.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Marta M"
                },
                "name": "4",
                "datePublished": "17/12/2020",
                "description": "“Great old school hardware store. It is not a nice place, but it is full of stuff. They are very helpful and will always recommend whatever they think it's best. We're really happy to have this store near our place, it's always been super useful. Prices are not super high, so that's great.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Fiach C"
                },
                "name": "5",
                "datePublished": "17/12/2020",
                "description": "“This is a great little hardware shop, it could be part of Harry Potters world, every inch of space is used and staff are very helpful. Considering how much the docklands have changed it the last 20 years this place is an oasis of real Dublin in a digital world. I bet they have what you need even if you don't know what you need.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Joaguim R"
                },
                "name": "6",
                "datePublished": "17/12/2020",
                "description": "“Went there to cut some keys, the man was really knowledgeable and of good advice! Made 4 keys there, they all worked first try whereas I had issue in other places for key cutting. I would completely recommend!”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Julie W"
                },
                "name": "7",
                "datePublished": "17/12/2020",
                "description": "“Would just like to say a big \"thank you\" to James in Pearse Street Hardware. He went out of his way to source a particular coloured fence paint for me as all other stores are closed or out of stock!! Delighted you got it for me, James you are the perfect example of what it means to go the \"extra mile\" for the customer.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Aisling O’R "
                },
                "name": "8",
                "datePublished": "17/12/2020",
                "description": "“Amazing help and guidance. More than just a hardware. Buying with knowledge is cheaper!!!! Recommend any day! Also cuts keys for cars how amazing is that in the city centre.”",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            }
        ],
        "aggregateRating": {
            "@type": "AggregateRating",
            "reviewCount": 8,
            "ratingValue": 5
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Monday",
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Tuesday",
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Wednesday",
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Thursday",
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Friday",
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Saturday",
                "opens": "09:00",
                "closes": "14:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Sunday"
            }
        ],
        "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
        "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Where can I find a hardware shop near me? ",
                "answerCount": 1,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Pearse Street Hardware is located in the heart of Dublin City at 109 Pearse Street, Grand Cana; Dock, Dublin 02, D02E657. Our DIY store is easy to find and is the perfect choice for your local hardware shop.</p>"
                },
                "position": 1
            },
            {
                "@type": "Question",
                "name": "What is your delivery area?",
                "answerCount": 1,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We mainly deliver throughout Dublin. If you wish to make an enquiry about delivery outside of Dublin then please contact us directly. Click and Collect is also available from our Dublin hardware shop.</p>"
                },
                "position": 2
            },
            {
                "@type": "Question",
                "name": "I don't see what I'm looking for online. Can you help? ",
                "answerCount": 1,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We have a very large range of products and all of them may not appear online. If you cannot find what you are looking for then please contact us directly as we may have it in store. If not, we can always source the products for you.</p>"
                },
                "position": 3
            },
            {
                "@type": "Question",
                "name": "Do you offer key cutting? ",
                "answerCount": 1,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes, we offer quick and convenient key cutting services including car key duplication. For more details on this, you can visit us in store.</p>"
                },
                "position": 4
            },
            {
                "@type": "Question",
                "name": "Can you help me find the right product?",
                "answerCount": 1,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Absolutely, all of our staff are experts in the hardware, DIY and construction industry. We have excellent product knowledge and are more than happy to assist you in any way that we can.</p>"
                },
                "position": 5
            }
        ]
    }
]
/shop/
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.pearsestreethardware.com/#global_business",
    "name": "Pearse Street Hardware",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "109 Pearse Street",
        "addressLocality": "Grand Canal Dock",
        "addressRegion": "Dublin 02",
        "postalCode": "D02 E657",
        "addressCountry": "IE"
    },
    "email": "sales@pearsestreethardware.com",
    "telephone": "01 675 1980",
    "url": "https://www.pearsestreethardware.com",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Monday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Tuesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Wednesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Thursday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Friday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Saturday",
            "opens": "09:00",
            "closes": "14:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Sunday"
        }
    ],
    "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
    "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
}
/electrical/
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.pearsestreethardware.com/#global_business",
    "name": "Pearse Street Hardware",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "109 Pearse Street",
        "addressLocality": "Grand Canal Dock",
        "addressRegion": "Dublin 02",
        "postalCode": "D02 E657",
        "addressCountry": "IE"
    },
    "email": "sales@pearsestreethardware.com",
    "telephone": "01 675 1980",
    "url": "https://www.pearsestreethardware.com",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Monday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Tuesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Wednesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Thursday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Friday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Saturday",
            "opens": "09:00",
            "closes": "14:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Sunday"
        }
    ],
    "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
    "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
}
/tools/
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.pearsestreethardware.com/#global_business",
    "name": "Pearse Street Hardware",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "109 Pearse Street",
        "addressLocality": "Grand Canal Dock",
        "addressRegion": "Dublin 02",
        "postalCode": "D02 E657",
        "addressCountry": "IE"
    },
    "email": "sales@pearsestreethardware.com",
    "telephone": "01 675 1980",
    "url": "https://www.pearsestreethardware.com",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Monday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Tuesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Wednesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Thursday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Friday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Saturday",
            "opens": "09:00",
            "closes": "14:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Sunday"
        }
    ],
    "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
    "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
}
/painting–decorating/
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.pearsestreethardware.com/#global_business",
    "name": "Pearse Street Hardware",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "109 Pearse Street",
        "addressLocality": "Grand Canal Dock",
        "addressRegion": "Dublin 02",
        "postalCode": "D02 E657",
        "addressCountry": "IE"
    },
    "email": "sales@pearsestreethardware.com",
    "telephone": "01 675 1980",
    "url": "https://www.pearsestreethardware.com",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Monday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Tuesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Wednesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Thursday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Friday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Saturday",
            "opens": "09:00",
            "closes": "14:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Sunday"
        }
    ],
    "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
    "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
}
/hardware/
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.pearsestreethardware.com/#global_business",
    "name": "Pearse Street Hardware",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "109 Pearse Street",
        "addressLocality": "Grand Canal Dock",
        "addressRegion": "Dublin 02",
        "postalCode": "D02 E657",
        "addressCountry": "IE"
    },
    "email": "sales@pearsestreethardware.com",
    "telephone": "01 675 1980",
    "url": "https://www.pearsestreethardware.com",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Monday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Tuesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Wednesday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Thursday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Friday",
            "opens": "08:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Saturday",
            "opens": "09:00",
            "closes": "14:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "http://schema.org/Sunday"
        }
    ],
    "image": "https://www.pearsestreethardware.com/uploads/OzgSowSA/shutterstock_1082126852_225_876.jpg",
    "logo": "https://www.pearsestreethardware.com/uploads/f7wn3Gv9/LOGO1.png"
}
🛡️ Trust Signals — external proof links that back the declared identity
347Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 153 2
/shop/ 37 2
/electrical/ 37 2
/tools/ 37 2
/painting–decorating/ 46 2
/hardware/ 37 2