Pelgrim
(https://pelgrim.nl) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site fails to leverage Person schema for its ‘Binnenkijkers’ or internal design experts, leaving a gap in verifiable human authority. While the 100-year history is a strong authority signal, it lacks technical proof in the structured data as Organization schema is missing sameAs links to official business registries. The expertise is brand-centric rather than individual-centric, which is typical for consumer goods but scores lower on the authority pillar.
Most performance claims are technical (dB levels, energy classes like ‘Energieklasse E’, and ‘620 m³/h capacity’) rather than vague marketing outcomes. The ‘100 jaar’ claim is the only major performance assertion, which is supported by a dedicated history section and the temporal blog data (April 2026). The disconnect between marketing tone and technical reality is minimal due to the abundance of technical specifications.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pelgrim.nl/",
"url": "https://www.pelgrim.nl/",
"name": "Pelgrim - thuis in elke keuken",
"isPartOf": {
"@id": "https://www.pelgrim.nl/#website"
},
"datePublished": "2020-05-15T09:22:41+00:00",
"dateModified": "2026-03-09T13:34:20+00:00",
"description": "Pelgrim maakt je keuken mooier en makkelijker. Al 100 jaar een puur Nederlands merk met keukenapparatuur vol gemak en technisch vernuft.",
"breadcrumb": {
"@id": "https://www.pelgrim.nl/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pelgrim.nl/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pelgrim.nl/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pelgrim.nl/#website",
"url": "https://www.pelgrim.nl/",
"name": "Pelgrim",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pelgrim.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/inspiratie-blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pelgrim.nl/inspiratie-blog/",
"url": "https://www.pelgrim.nl/inspiratie-blog/",
"name": "Inspiratie blog - Pelgrim",
"isPartOf": {
"@id": "https://www.pelgrim.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pelgrim.nl/inspiratie-blog/#primaryimage"
},
"image": {
"@id": "https://www.pelgrim.nl/inspiratie-blog/#primaryimage"
},
"thumbnailUrl": "https://www.pelgrim.nl/wp-content/uploads/2021/07/OVS834MAT_MAC834MAT_OVM834MAT_ATxxxx-e1625125925690.png",
"datePublished": "2020-08-19T08:14:17+00:00",
"dateModified": "2024-07-16T14:06:33+00:00",
"description": "Meer inspiratie? Lees onze blogs! Bekijk ons overzicht van blogs vol met inspiratie voor jouw nieuwe keuken.",
"breadcrumb": {
"@id": "https://www.pelgrim.nl/inspiratie-blog/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pelgrim.nl/inspiratie-blog/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://www.pelgrim.nl/inspiratie-blog/#primaryimage",
"url": "https://www.pelgrim.nl/wp-content/uploads/2021/07/OVS834MAT_MAC834MAT_OVM834MAT_ATxxxx-e1625125925690.png",
"contentUrl": "https://www.pelgrim.nl/wp-content/uploads/2021/07/OVS834MAT_MAC834MAT_OVM834MAT_ATxxxx-e1625125925690.png",
"width": 3993,
"height": 1802
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pelgrim.nl/inspiratie-blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pelgrim.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Inspiratie blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pelgrim.nl/#website",
"url": "https://www.pelgrim.nl/",
"name": "Pelgrim",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pelgrim.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/verkooppunten/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pelgrim.nl/verkooppunten/",
"url": "https://www.pelgrim.nl/verkooppunten/",
"name": "Verkooppunten - Pelgrim",
"isPartOf": {
"@id": "https://www.pelgrim.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pelgrim.nl/verkooppunten/#primaryimage"
},
"image": {
"@id": "https://www.pelgrim.nl/verkooppunten/#primaryimage"
},
"thumbnailUrl": "https://www.pelgrim.nl/wp-content/uploads/2020/07/MAC834MAT_ATx-scaled.jpg",
"datePublished": "2020-07-09T14:34:51+00:00",
"dateModified": "2023-08-08T14:59:38+00:00",
"description": "Wil je meer keuken inspiratie opdoen? Of wil je Pelgrim keukenapparatuur in het echt bekijken? Je bent van harte welkom bij één van onze dealers.",
"breadcrumb": {
"@id": "https://www.pelgrim.nl/verkooppunten/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pelgrim.nl/verkooppunten/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://www.pelgrim.nl/verkooppunten/#primaryimage",
"url": "https://www.pelgrim.nl/wp-content/uploads/2020/07/MAC834MAT_ATx-scaled.jpg",
"contentUrl": "https://www.pelgrim.nl/wp-content/uploads/2020/07/MAC834MAT_ATx-scaled.jpg",
"width": 7367,
"height": 4930
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pelgrim.nl/verkooppunten/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pelgrim.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Verkooppunten"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pelgrim.nl/#website",
"url": "https://www.pelgrim.nl/",
"name": "Pelgrim",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pelgrim.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
/ons-verhaal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pelgrim.nl/ons-verhaal/",
"url": "https://www.pelgrim.nl/ons-verhaal/",
"name": "Ons verhaal - Pelgrim",
"isPartOf": {
"@id": "https://www.pelgrim.nl/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pelgrim.nl/ons-verhaal/#primaryimage"
},
"image": {
"@id": "https://www.pelgrim.nl/ons-verhaal/#primaryimage"
},
"thumbnailUrl": "https://www.pelgrim.nl/wp-content/uploads/2020/09/OVM834MAT_COS834MAT_ATxxxx-1-scaled-e1622720794575.jpg",
"datePublished": "2020-07-30T18:39:58+00:00",
"dateModified": "2024-03-29T13:17:52+00:00",
"description": "Uitgebreid dineren. Lunchen met vrienden... Je doet het allemaal in de keuken. De keuken is jouw thuis, en Pelgrim is thuis in elke keuken.",
"breadcrumb": {
"@id": "https://www.pelgrim.nl/ons-verhaal/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pelgrim.nl/ons-verhaal/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://www.pelgrim.nl/ons-verhaal/#primaryimage",
"url": "https://www.pelgrim.nl/wp-content/uploads/2020/09/OVM834MAT_COS834MAT_ATxxxx-1-scaled-e1622720794575.jpg",
"contentUrl": "https://www.pelgrim.nl/wp-content/uploads/2020/09/OVM834MAT_COS834MAT_ATxxxx-1-scaled-e1622720794575.jpg",
"width": 7269,
"height": 4866
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pelgrim.nl/ons-verhaal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pelgrim.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ons verhaal"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pelgrim.nl/#website",
"url": "https://www.pelgrim.nl/",
"name": "Pelgrim",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pelgrim.nl/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 3 |
| /inspiratie-blog/ | 16 | 1 |
| /verkooppunten/ | 16 | 1 |
| /ons-verhaal/ | 22 | 2 |
This page presents a snapshot of public data from Pelgrim, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pelgrim: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pelgrim.nl to view the most current version of its content and see directly what this company is about and what it offers.