Perkins&Will
(https://www.perkinswill.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through the use of specific leadership names like Phil Harrison (CEO) and Ralph Johnson, both connected to verifiable professional outputs like published books and major museum commissions. Schema implementation is robust, featuring ItemList and Organization data that ground the company’s identity in structured web logic. No significant authority gaps exist as the named experts have clearly defined roles and a visible digital footprint of completed architectural works.
The disconnect between marketing tone and demonstrated performance is minimal because bold claims are immediately followed by project names and locations. For instance, the claim of building a next-generation pediatric campus is immediately anchored to the UT Southwestern and Lucile Packard Children’s Hospital projects. The site successfully demonstrates global strategy through the recruitment of specific experts like Chris Hardie and the retail design team.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/#sso/organization/site/org-logo-url/organization/7",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more.",
"image": [
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object"
}
]
},
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg",
"identifier": "175023-wpsso-schema-1x1",
"name": "homepage_hero_kaiser-bosari-hall",
"alternativeHeadline": "A walkable path lined with trees and foliage, showcasing a contemporary building with large windows and clean lines, framed by autumn leaves.",
"description": "A walkable path lined with trees and foliage, showcasing a contemporary building with large windows and clean lines, framed by autumn leaves.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-07T15:02:15+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
},
{
"@id": "#sso/qv-width-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Width",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "#sso/qv-height-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg",
"identifier": "175593-wpsso-schema-4x3",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-900"
}
]
},
{
"@id": "#sso/qv-height-px-900",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "900"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg",
"identifier": "175593-wpsso-schema-16x9",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-675"
}
]
},
{
"@id": "#sso/qv-height-px-675",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "675"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg",
"identifier": "175593-wpsso-thumbnail",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-630"
}
]
},
{
"@id": "#sso/qv-height-px-630",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "630"
},
{
"@id": "/#sso/website/7",
"@context": "https://schema.org",
"@type": "WebSite",
"mainEntityOfPage": "https://perkinswill.com/",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more.",
"potentialAction": [
{
"@context": "https://schema.org",
"@type": "SearchAction",
"target": "https://perkinswill.com?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"publisher": [
{
"@id": "/#sso/organization/site/org-logo-url"
}
],
"headline": "Perkins&Will",
"inLanguage": "en_US",
"datePublished": "2019-03-04T17:53:28+00:00",
"dateModified": "2026-05-12T20:28:24+00:00",
"author": {
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person"
},
"thumbnailUrl": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg",
"image": [
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object"
}
]
},
{
"@id": "/#sso/organization/site/org-logo-url",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more."
},
{
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person",
"@context": "https://schema.org",
"@type": "Person",
"name": "Spencer Allan",
"givenName": "Spencer",
"familyName": "Allan",
"description": "Author archive page for Spencer Allan.",
"image": [
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object"
}
]
},
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
}
]
}
/work/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/work/#sso/item-list",
"@context": "https://schema.org",
"@type": "ItemList",
"mainEntityOfPage": "https://perkinswill.com/work/",
"url": "https://perkinswill.com/work/",
"name": "Projects",
"description": "P&W Projects",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 1,
"url": "https://perkinswill.com/project/the-modern/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 2,
"url": "https://perkinswill.com/project/view-boston/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 3,
"url": "https://perkinswill.com/project/via-oslo-norway/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 4,
"url": "https://perkinswill.com/project/waldyr-beira-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 5,
"url": "https://perkinswill.com/project/the-reed-at-southbank/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 6,
"url": "https://perkinswill.com/project/150-holborn/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 7,
"url": "https://perkinswill.com/project/building-12/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 8,
"url": "https://perkinswill.com/project/odenak/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 9,
"url": "https://perkinswill.com/project/soma-site-3-lab-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 10,
"url": "https://perkinswill.com/project/the-pittman-hotel/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 11,
"url": "https://perkinswill.com/project/framehouse-dragor-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 12,
"url": "https://perkinswill.com/project/great-northern-way-office-and-pavilion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 13,
"url": "https://perkinswill.com/project/baylor-scott-white-health-administrative-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 14,
"url": "https://perkinswill.com/project/the-brick-and-machine/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 15,
"url": "https://perkinswill.com/project/east-4th-avenue-office-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 16,
"url": "https://perkinswill.com/project/200-4th-avenue-south/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 17,
"url": "https://perkinswill.com/project/hmtx-world-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 18,
"url": "https://perkinswill.com/project/united-states-coast-guard-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 19,
"url": "https://perkinswill.com/project/i3-illumina-campus/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 20,
"url": "https://perkinswill.com/project/atlanta-dairies/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 21,
"url": "https://perkinswill.com/project/bmw-site-operations-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 22,
"url": "https://perkinswill.com/project/northedge/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 23,
"url": "https://perkinswill.com/project/american-express-sunrise-corporate-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 24,
"url": "https://perkinswill.com/project/troy-block/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 25,
"url": "https://perkinswill.com/project/the-crystal-copenhagen-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 26,
"url": "https://perkinswill.com/project/confidential-hospitality-project-madinaty/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 27,
"url": "https://perkinswill.com/project/dahlerups-tower-copenhagen-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 28,
"url": "https://perkinswill.com/project/bacchanalia-star-provisions/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 29,
"url": "https://perkinswill.com/project/network-operations-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 30,
"url": "https://perkinswill.com/project/707-terry/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 31,
"url": "https://perkinswill.com/project/our-atlanta-studio/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 32,
"url": "https://perkinswill.com/project/apex/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 33,
"url": "https://perkinswill.com/project/hasten-21-stockholm-sweden/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 34,
"url": "https://perkinswill.com/project/newell-brands-atlanta-rooftop/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 35,
"url": "https://perkinswill.com/project/center-for-coastal-and-deltaic-solutions/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 36,
"url": "https://perkinswill.com/project/ashrae-global-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 37,
"url": "https://perkinswill.com/project/311-west-monroe/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 38,
"url": "https://perkinswill.com/project/harmonia-590-offices-boutique/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 39,
"url": "https://perkinswill.com/project/the-epic/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 40,
"url": "https://perkinswill.com/project/the-international-criminal-court-the-hague-the-netherlands/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 41,
"url": "https://perkinswill.com/project/ucla-health-training-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 42,
"url": "https://perkinswill.com/project/loreal-research-innovation-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 43,
"url": "https://perkinswill.com/project/oscar-by-you/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 44,
"url": "https://perkinswill.com/project/true-north-square/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 45,
"url": "https://perkinswill.com/project/800-alaskan/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 46,
"url": "https://perkinswill.com/project/arq-vila-mariana-by-youinc/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 47,
"url": "https://perkinswill.com/project/land-olakes-headquarters-expansion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 48,
"url": "https://perkinswill.com/project/leaf-loefgren/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 49,
"url": "https://perkinswill.com/project/new-solvay-campus-brussels-belgium/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 50,
"url": "https://perkinswill.com/project/sao-luiz-corporate-tower/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 51,
"url": "https://perkinswill.com/project/place-du-portage-iii/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 52,
"url": "https://perkinswill.com/project/799-broadway/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 53,
"url": "https://perkinswill.com/project/potrero-power-station/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 54,
"url": "https://perkinswill.com/project/the-mcclintock-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 55,
"url": "https://perkinswill.com/project/bay-area-metro-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 56,
"url": "https://perkinswill.com/project/bank-of-canada-head-office-renewal/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 57,
"url": "https://perkinswill.com/project/perkins-and-will-durham-studio/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 58,
"url": "https://perkinswill.com/project/the-richards-group/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 59,
"url": "https://perkinswill.com/project/riverone/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 60,
"url": "https://perkinswill.com/project/nio-house-hangzhou-west-lake-hangzhou-china/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 61,
"url": "https://perkinswill.com/project/ningbo-daily-newspaper-group-hq-ningbo-china/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 62,
"url": "https://perkinswill.com/project/bmg-bank-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 63,
"url": "https://perkinswill.com/project/shanghai-oriental-blueocean-plaza/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 64,
"url": "https://perkinswill.com/project/interface-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 65,
"url": "https://perkinswill.com/project/unilever-north-american-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 66,
"url": "https://perkinswill.com/project/potluck-cafe-society-commercial-kitchen-and-office/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 67,
"url": "https://perkinswill.com/project/science-square/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 68,
"url": "https://perkinswill.com/project/100-hooper/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 69,
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"@context": "https://schema.org",
"@type": "ListItem",
"position": 32,
"url": "https://perkinswill.com/studio/vancouver/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 33,
"url": "https://perkinswill.com/studio/washington-dc/"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
22Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /work/ | 3 | 1 |
| /our-purpose/ | 3 | 1 |
| /insights/ | 4 | 1 |
| /people/ | 3 | 1 |
| /studios/ | 5 | 1 |
Explore the other reputation pillars for Perkins&Will
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Perkins&Will, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Perkins&Will: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.perkinswill.com to view the most current version of its content and see directly what this company is about and what it offers.