Poltrona Frau
(https://poltronafrau.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally high, evidenced by the structured data providing a founding date of 1912 and a direct link to the founder Renzo Frau. The technical credibility is reinforced by a clean heading hierarchy and detailed schema that identifies the company as a subsidiary of Haworth Inc. There are no gaps in the digital footprint of the named designers, and the physical presence of a brand museum in Tolentino provides a level of authority that is difficult to fake.
Unlike many competitors who claim ‘award-winning’ without context, Poltrona Frau specifies that the LieLow bed won the Residential Furniture category at the NYCxDESIGN Awards 2026. The contract page lists 52 specific results for high-demand architects, such as Foster + Partners and Renzo Piano, showing a direct connection between marketing claims and real-world implementation. Vague assertions of ‘quality’ are consistently replaced by mentions of FSC™ certification and specific material categories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Poltrona Frau",
"legalName": "Poltrona Frau S.p.A.",
"url": "https://www.poltronafrau.com/",
"logo": "https://www.poltronafrau.com/content/dam/ld/poltronafrau/e-commerce/logo/logo.jpg",
"founder": "Renzo Frau",
"foundingDate": "1912",
"foundingLocation": "Turin, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Macerata, Italy",
"postalCode": "62029",
"streetAddress": "Via Sandro Pertini, Tolentino (MC)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://www.facebook.com/poltronafrau",
"https://www.youtube.com/channel/UCx0wv4EPw_4uNFqV5ul4aIQ",
"https://it.linkedin.com/company/poltronafrau",
"https://twitter.com/poltronafrau",
"https://www.instagram.com/poltronafrauofficial/",
"https://www.wikidata.org/wiki/Q1477785",
"https://www.google.com/search?kgmid=/m/0gffqmh"
]
}
}
/ww/en/products/contract-products.54077.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Poltrona Frau",
"legalName": "Poltrona Frau S.p.A.",
"url": "https://www.poltronafrau.com/",
"logo": "https://www.poltronafrau.com/content/dam/ld/poltronafrau/e-commerce/logo/logo.jpg",
"founder": "Renzo Frau",
"foundingDate": "1912",
"foundingLocation": "Turin, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Macerata, Italy",
"postalCode": "62029",
"streetAddress": "Via Sandro Pertini, Tolentino (MC)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://www.facebook.com/poltronafrau",
"https://www.youtube.com/channel/UCx0wv4EPw_4uNFqV5ul4aIQ",
"https://it.linkedin.com/company/poltronafrau",
"https://twitter.com/poltronafrau",
"https://www.instagram.com/poltronafrauofficial/",
"https://www.wikidata.org/wiki/Q1477785",
"https://www.google.com/search?kgmid=/m/0gffqmh"
]
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.poltronafrau.com/ww/en.html",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/products.87.html",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/contract-products.54077.html",
"name": "Products per contract"
}
}
]
}
]
/ww/en/products/indoor-living.53944.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Poltrona Frau",
"legalName": "Poltrona Frau S.p.A.",
"url": "https://www.poltronafrau.com/",
"logo": "https://www.poltronafrau.com/content/dam/ld/poltronafrau/e-commerce/logo/logo.jpg",
"founder": "Renzo Frau",
"foundingDate": "1912",
"foundingLocation": "Turin, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Macerata, Italy",
"postalCode": "62029",
"streetAddress": "Via Sandro Pertini, Tolentino (MC)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://www.facebook.com/poltronafrau",
"https://www.youtube.com/channel/UCx0wv4EPw_4uNFqV5ul4aIQ",
"https://it.linkedin.com/company/poltronafrau",
"https://twitter.com/poltronafrau",
"https://www.instagram.com/poltronafrauofficial/",
"https://www.wikidata.org/wiki/Q1477785",
"https://www.google.com/search?kgmid=/m/0gffqmh"
]
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.poltronafrau.com/ww/en.html",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/products.87.html",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/product-line.53941.html",
"name": "Products per line"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/indoor-living.53944.html",
"name": "Indoor Living"
}
}
]
}
]
/ww/en/products/boundless-living.53947.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Poltrona Frau",
"legalName": "Poltrona Frau S.p.A.",
"url": "https://www.poltronafrau.com/",
"logo": "https://www.poltronafrau.com/content/dam/ld/poltronafrau/e-commerce/logo/logo.jpg",
"founder": "Renzo Frau",
"foundingDate": "1912",
"foundingLocation": "Turin, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Macerata, Italy",
"postalCode": "62029",
"streetAddress": "Via Sandro Pertini, Tolentino (MC)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://www.facebook.com/poltronafrau",
"https://www.youtube.com/channel/UCx0wv4EPw_4uNFqV5ul4aIQ",
"https://it.linkedin.com/company/poltronafrau",
"https://twitter.com/poltronafrau",
"https://www.instagram.com/poltronafrauofficial/",
"https://www.wikidata.org/wiki/Q1477785",
"https://www.google.com/search?kgmid=/m/0gffqmh"
]
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.poltronafrau.com/ww/en.html",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/products.87.html",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/product-line.53941.html",
"name": "Products per line"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.poltronafrau.com/ww/en/products/boundless-living.53947.html",
"name": "Boundless Living"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 48 | 1 |
| /ww/en/products/contract-products.54077.html | 0 | 1 |
| /ww/en/products/indoor-living.53944.html | 0 | 1 |
| /ww/en/products/boundless-living.53947.html | 0 | 1 |
This page presents a snapshot of public data from Poltrona Frau, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Poltrona Frau: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://poltronafrau.com to view the most current version of its content and see directly what this company is about and what it offers.