Skidmore, Owings & Merrill (SOM)

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(https://www.som.com) 📸 Data Snapshot: May 16, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

14 Impact Weight: 15 / 100

93% Reputation

Diagnosis: Authority Gaps

Authority is very high, though there is a minor gap in the structured data provided. While multiple principals and partners are named in the text (e.g., Ryan Culligan, Carlos Madrid III), the schema_json lacks Person entities or sameAs links to their professional profiles. Despite this, their technical credibility is maintained through dated news items from March and April 2026, including podcast features and leadership appointments.

Evidence: Performance vs. Claims

There is no disconnect between claims and demonstrations. The claim of being a global community is proved by the list of studios in San Francisco, London, Dubai, and Hong Kong. The claim of innovation is supported by references to specific R&D projects like the Angelus Novus Vault and robotic fabrication research, which provide tangible evidence of the firm’s claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.som.com/",
            "url": "https://www.som.com/",
            "name": "Homepage – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "about": {
                "@id": "https://www.som.com/#organization"
            },
            "datePublished": "2021-06-30T09:49:45+00:00",
            "dateModified": "2026-05-07T17:11:26+00:00",
            "description": "Skidmore, Owings & Merrill (SOM) is a collective of architects, designers, engineers, and planners working together to build a better future.",
            "breadcrumb": {
                "@id": "https://www.som.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.som.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

/studios/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.som.com/about/studios/",
            "url": "https://www.som.com/about/studios/",
            "name": "Studios – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "datePublished": "2021-07-06T16:30:54+00:00",
            "dateModified": "2025-04-16T20:15:55+00:00",
            "breadcrumb": {
                "@id": "https://www.som.com/about/studios/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.som.com/about/studios/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/about/studios/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.som.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About",
                    "item": "https://www.som.com/about/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Studios"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

/expertise/transportation/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.som.com/expertise/transportation/",
            "url": "https://www.som.com/expertise/transportation/",
            "name": "Transportation – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "breadcrumb": {
                "@id": "https://www.som.com/expertise/transportation/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/expertise/transportation/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.som.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Transportation"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

/expertise/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.som.com/expertise/",
            "url": "https://www.som.com/expertise/",
            "name": "Expertise – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "datePublished": "2021-06-30T14:39:55+00:00",
            "dateModified": "2022-04-28T15:17:21+00:00",
            "description": "Breadth, with depth: Whatever you can imagine, our teams know how to build it. Innovation happens at the intersections of our expertise.",
            "breadcrumb": {
                "@id": "https://www.som.com/expertise/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/expertise/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.som.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Expertise"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

/ideas/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.som.com/ideas/",
            "url": "https://www.som.com/ideas/",
            "name": "Ideas – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "datePublished": "2021-09-01T18:09:05+00:00",
            "dateModified": "2025-03-25T20:29:53+00:00",
            "description": "SOM is a laboratory for new ways of practicing design, an engine for innovation. Our research, exhibitions, and publications reveal stories about the future of design.",
            "breadcrumb": {
                "@id": "https://www.som.com/ideas/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.som.com/ideas/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/ideas/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.som.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Ideas"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

/culture/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.som.com/culture/",
            "url": "https://www.som.com/culture/",
            "name": "Culture – SOM",
            "isPartOf": {
                "@id": "https://www.som.com/#website"
            },
            "datePublished": "2021-07-06T03:01:22+00:00",
            "dateModified": "2026-02-27T14:45:11+00:00",
            "description": "Our teams around the world share a common goal: improving the built environment and enhancing people’s lives. At SOM, you’ll find the opportunity to contribute to some of the most significant architecture and urban design projects in the world.",
            "breadcrumb": {
                "@id": "https://www.som.com/culture/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.som.com/culture/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.som.com/culture/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.som.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Culture"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.som.com/#website",
            "url": "https://www.som.com/",
            "name": "SOM",
            "description": "Skidmore, Owings & Merrill",
            "publisher": {
                "@id": "https://www.som.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.som.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.som.com/#organization",
            "name": "Skidmore, Owings & Merrill",
            "alternateName": "SOM",
            "url": "https://www.som.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.som.com/#/schema/logo/image/",
                "url": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "contentUrl": "https://www.som.com/wp-content/uploads/2022/04/SOM_Logo_Vanta-1651158171.png",
                "width": 800,
                "height": 800,
                "caption": "Skidmore, Owings & Merrill"
            },
            "image": {
                "@id": "https://www.som.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/skidmoreowingsandmerrill",
                "https://x.com/som_design",
                "https://www.instagram.com/skidmoreowingsmerrill/",
                "https://www.linkedin.com/company/skidmoreowingsmerrill",
                "https://www.youtube.com/channel/UCiZdZqauqi7IdVsM8RzXwbQ"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

40Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	12	2
/studios/	11	2
/expertise/transportation/	11	2
/expertise/	2	2
/ideas/	2	2
/culture/	2	2

Explore the other reputation pillars for Skidmore, Owings & Merrill (SOM)

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Skidmore, Owings & Merrill (SOM), captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Skidmore, Owings & Merrill (SOM): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.som.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Skidmore, Owings & Merrill (SOM) – Signal Evidence & AI Readability

Skidmore, Owings & Merrill (SOM)