The Stone Tile Collection
(https://www.thestonetilecollection.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
The primary authority gap is technical rather than conceptual; the ‘vision’ is explicitly attributed to a founder named Peter, yet he lacks a digital footprint in the schema_json (no Person schema or sameAs links). Additionally, the heading hierarchy is technically flawed with a missing H1 on the homepage and the repetitive use of H2 ‘Success!’ as a likely form-response placeholder, which slightly undermines the professional positioning.
Performance claims are grounded in reality; for instance, ‘ENJOY UNRIVALLED WARMTH’ refers specifically to underfloor heating products sold on the site, and ‘Fast National Delivery’ is backed by a 4-page T&C document detailing tail-lift vehicle logistics. There are no ‘award-winning’ or ‘global leader’ claims that lack evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thestonetilecollection.co.uk/",
"url": "https://thestonetilecollection.co.uk/",
"name": "Home - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"about": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://thestonetilecollection.co.uk/#primaryimage"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#primaryimage"
},
"thumbnailUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2021/09/NT-logo.png",
"datePublished": "2019-10-13T23:58:04+00:00",
"dateModified": "2026-04-01T15:44:26+00:00",
"description": "Shop online or visit our showroom for the best prices on indoor and outdoor floor and wall tiles and wall cladding. Fast National Delivery.",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thestonetilecollection.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#primaryimage",
"url": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2021/09/NT-logo.png?fit=275%2C183&ssl=1",
"contentUrl": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2021/09/NT-logo.png?fit=275%2C183&ssl=1",
"width": 275,
"height": 183,
"caption": "National trust logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thestonetilecollection.co.uk/about-us/",
"url": "https://thestonetilecollection.co.uk/about-us/",
"name": "Bathroom Tiles - About Us - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"datePublished": "2019-10-14T02:30:28+00:00",
"dateModified": "2026-02-13T15:20:16+00:00",
"description": "learn all about us, our experience, our story and find out how we can help you achieve a successful project!",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thestonetilecollection.co.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thestonetilecollection.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
}
/product-category/marble-tiles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/",
"url": "https://thestonetilecollection.co.uk/product-category/marble-tiles/",
"name": "Marble Tiles tiles - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/#primaryimage"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/12/amethyst-marble-honed-finish-bathroom-wall-tiles.jpg?fit=1000%2C1000&ssl=1",
"description": "Add a touch of opulence to your kitchen or bathroom with our vast selection of Marble tiles from around the globe perfect for walls and floors",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/#primaryimage",
"url": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/12/amethyst-marble-honed-finish-bathroom-wall-tiles.jpg?fit=1000%2C1000&ssl=1",
"contentUrl": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/12/amethyst-marble-honed-finish-bathroom-wall-tiles.jpg?fit=1000%2C1000&ssl=1",
"width": 1000,
"height": 1000,
"caption": "Amethyst Marble Honed Finish bathroom wall tiles"
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thestonetilecollection.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Marble Tiles"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://thestonetilecollection.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Marble Tiles",
"@id": "https://thestonetilecollection.co.uk/product-category/marble-tiles/"
}
}
]
}
]
/product-category/limestone-tiles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/",
"url": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/",
"name": "Limestone Tiles - Flooring - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/#primaryimage"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/11/ascot-brushed-limestone-tiles.jpg?fit=566%2C357&ssl=1",
"description": "Our Limestone tiles from around the world are hard wearing, long lasting beautiful additions to your home, order your sample today",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/#primaryimage",
"url": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/11/ascot-brushed-limestone-tiles.jpg?fit=566%2C357&ssl=1",
"contentUrl": "https://i0.wp.com/thestonetilecollection.co.uk/wp-content/uploads/2019/11/ascot-brushed-limestone-tiles.jpg?fit=566%2C357&ssl=1",
"width": 566,
"height": 357,
"caption": "Ascot Brushed Limestone tiles on a floor"
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thestonetilecollection.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Limestone Tiles"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://thestonetilecollection.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Limestone Tiles",
"@id": "https://thestonetilecollection.co.uk/product-category/limestone-tiles/"
}
}
]
}
]
/terms-and-conditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thestonetilecollection.co.uk/terms-and-conditions/",
"url": "https://thestonetilecollection.co.uk/terms-and-conditions/",
"name": "Terms & Conditions - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"datePublished": "2020-08-24T11:37:42+00:00",
"dateModified": "2026-02-13T15:52:39+00:00",
"description": "The Stone Tile Collection is your one stop shop for anything tile related, from walls and floors to natural stone, ceramics and porcelains, tile trims, adhesives and grouts and underfloor heating supplies",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/terms-and-conditions/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thestonetilecollection.co.uk/terms-and-conditions/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/terms-and-conditions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thestonetilecollection.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms & Conditions"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
}
/basket/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thestonetilecollection.co.uk/basket/",
"url": "https://thestonetilecollection.co.uk/basket/",
"name": "Basket - The Stone Tile Collection",
"isPartOf": {
"@id": "https://thestonetilecollection.co.uk/#website"
},
"datePublished": "2019-10-14T01:45:27+00:00",
"dateModified": "2021-02-08T09:03:22+00:00",
"description": "The Stone Tile Collection is your one stop shop for anything tile related, from walls and floors to natural stone, ceramics and porcelains, tile trims, adhesives and grouts and underfloor heating supplies",
"breadcrumb": {
"@id": "https://thestonetilecollection.co.uk/basket/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thestonetilecollection.co.uk/basket/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thestonetilecollection.co.uk/basket/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thestonetilecollection.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Basket"
}
]
},
{
"@type": "WebSite",
"@id": "https://thestonetilecollection.co.uk/#website",
"url": "https://thestonetilecollection.co.uk/",
"name": "The Stone Tile Collection",
"description": "Natural stone & Porcelain tiles in Lenham Kent",
"publisher": {
"@id": "https://thestonetilecollection.co.uk/#organization"
},
"alternateName": "TSTC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thestonetilecollection.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thestonetilecollection.co.uk/#organization",
"name": "The Stone Tile Collection",
"alternateName": "TSTC",
"url": "https://thestonetilecollection.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/",
"url": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"contentUrl": "https://thestonetilecollection.co.uk/wp-content/uploads/2026/02/TSTC-WEB-ICON.png",
"width": 512,
"height": 512,
"caption": "The Stone Tile Collection"
},
"image": {
"@id": "https://thestonetilecollection.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
342Review mentions (all pages)
20External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 119 | 3 |
| /about-us/ | 41 | 4 |
| /product-category/marble-tiles/ | 51 | 3 |
| /product-category/limestone-tiles/ | 51 | 3 |
| /terms-and-conditions/ | 41 | 4 |
| /basket/ | 39 | 3 |
Explore the other reputation pillars for The Stone Tile Collection
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Stone Tile Collection, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Stone Tile Collection: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.thestonetilecollection.co.uk to view the most current version of its content and see directly what this company is about and what it offers.