TotalDIY
(https://totaldiy.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through technical implementation and local business identifiers. The schema_json includes a clear Organization profile with sameAs links to Facebook and a physical logo reference. The blog content is attributed to a named individual, Declan Hackett, providing a human element of authority, though a Person schema or professional digital footprint for the author would further close the minor gap in structured data authority.
The site makes almost no bold, unverified performance claims; it focuses on availability and utility. Instead of claiming to be ‘Ireland’s Number 1 Store’ without proof, it provides specific operational constraints like ‘Max order weight: 115kg’ and ‘allow up to 10 working days for delivery’. This transparency is the opposite of a performance-claim disconnect.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://totaldiy.ie/",
"url": "https://totaldiy.ie/",
"name": "TotalDIY | Online Hardware Store In Ireland | Your Paint & Pet Food Experts",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"about": {
"@id": "https://totaldiy.ie/#organization"
},
"datePublished": "2020-01-21T14:33:23+00:00",
"dateModified": "2025-10-31T06:21:12+00:00",
"description": "Shop with TotalDIY for top-quality paint and pet food. We're your go-to store for all DIY and pet care essentials. Reach out for expert advice and great deals!",
"breadcrumb": {
"@id": "https://totaldiy.ie/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://totaldiy.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://totaldiy.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://totaldiy.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
"@id": "https://totaldiy.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/totaldiy.ie/"
]
}
]
}
/product-category/home-garden/fireside/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/",
"url": "https://totaldiy.ie/product-category/home-garden/fireside/",
"name": "Fireside - TotalDIY",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/#primaryimage"
},
"image": {
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/#primaryimage"
},
"thumbnailUrl": "https://totaldiy.ie/wp-content/uploads/65b8cd40dd7ce7c4023b4fe0-0.jpg",
"description": "From traditional fuels like coal and kiln-dried logs to quick-lighting kindling and gas bottles for efficient heat, there's a solution for every need.",
"breadcrumb": {
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/#primaryimage",
"url": "https://totaldiy.ie/wp-content/uploads/65b8cd40dd7ce7c4023b4fe0-0.jpg",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/65b8cd40dd7ce7c4023b4fe0-0.jpg",
"width": 705,
"height": 650,
"caption": "Stove Care Fire Igniters 50 pack firelighters"
},
{
"@type": "BreadcrumbList",
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://totaldiy.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Home & Garden",
"item": "https://totaldiy.ie/product-category/home-garden/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Fireside"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://totaldiy.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
"@id": "https://totaldiy.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/totaldiy.ie/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://totaldiy.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Home & Garden",
"@id": "https://totaldiy.ie/product-category/home-garden/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Fireside",
"@id": "https://totaldiy.ie/product-category/home-garden/fireside/"
}
}
]
}
]
/product-category/painting/painting-tools/tools-painting-tools/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/",
"url": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/",
"name": "Painting Tools Online Ireland",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/#primaryimage"
},
"image": {
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/#primaryimage"
},
"thumbnailUrl": "https://totaldiy.ie/wp-content/uploads/Prodec-Shavehook-With-Rosewood-Handle.jpg",
"breadcrumb": {
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/#primaryimage",
"url": "https://totaldiy.ie/wp-content/uploads/Prodec-Shavehook-With-Rosewood-Handle.jpg",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/Prodec-Shavehook-With-Rosewood-Handle.jpg",
"width": 800,
"height": 800,
"caption": "Prodec-Shavehook-With-Rosewood-Handle"
},
{
"@type": "BreadcrumbList",
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://totaldiy.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Painting",
"item": "https://totaldiy.ie/product-category/painting/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Painting Tools",
"item": "https://totaldiy.ie/product-category/painting/painting-tools/"
},
{
"@type": "ListItem",
"position": 4,
"name": "Painting Tools"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://totaldiy.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
"@id": "https://totaldiy.ie/#/schema/logo/image/"
},
"sameAs": [
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]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://totaldiy.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Painting",
"@id": "https://totaldiy.ie/product-category/painting/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Painting Tools",
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Painting Tools",
"@id": "https://totaldiy.ie/product-category/painting/painting-tools/tools-painting-tools/"
}
}
]
}
]
/product-category/plumbing/pipe/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/",
"url": "https://totaldiy.ie/product-category/plumbing/pipe/",
"name": "Pipe - TotalDIY",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/#primaryimage"
},
"image": {
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/#primaryimage"
},
"thumbnailUrl": "https://totaldiy.ie/wp-content/uploads/Copper-Pipe.jpg",
"breadcrumb": {
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/#primaryimage",
"url": "https://totaldiy.ie/wp-content/uploads/Copper-Pipe.jpg",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/Copper-Pipe.jpg",
"width": 300,
"height": 292,
"caption": "Copper-Pipe"
},
{
"@type": "BreadcrumbList",
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://totaldiy.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing",
"item": "https://totaldiy.ie/product-category/plumbing/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Pipe"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://totaldiy.ie/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
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},
"sameAs": [
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]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://totaldiy.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Plumbing",
"@id": "https://totaldiy.ie/product-category/plumbing/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Pipe",
"@id": "https://totaldiy.ie/product-category/plumbing/pipe/"
}
}
]
}
]
/product-category/plumbing/central-heating/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://totaldiy.ie/product-category/plumbing/central-heating/",
"url": "https://totaldiy.ie/product-category/plumbing/central-heating/",
"name": "Central Heating - TotalDIY",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://totaldiy.ie/product-category/plumbing/central-heating/#primaryimage"
},
"image": {
"@id": "https://totaldiy.ie/product-category/plumbing/central-heating/#primaryimage"
},
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"breadcrumb": {
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},
"inLanguage": "en-GB"
},
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"inLanguage": "en-GB",
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"contentUrl": "https://totaldiy.ie/wp-content/uploads/Chrome-Radiator-Valve-Extension-1.webp",
"width": 1000,
"height": 1000,
"caption": "Chrome-Radiator-Valve-Extension"
},
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"@id": "https://totaldiy.ie/product-category/plumbing/central-heating/#breadcrumb",
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{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://totaldiy.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing",
"item": "https://totaldiy.ie/product-category/plumbing/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Central Heating"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
"potentialAction": [
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},
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}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
"@id": "https://totaldiy.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/totaldiy.ie/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://totaldiy.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Plumbing",
"@id": "https://totaldiy.ie/product-category/plumbing/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Central Heating",
"@id": "https://totaldiy.ie/product-category/plumbing/central-heating/"
}
}
]
}
]
/product-category/electrical/light-bulbs/
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{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://totaldiy.ie/product-category/electrical/light-bulbs/",
"url": "https://totaldiy.ie/product-category/electrical/light-bulbs/",
"name": "Light Bulbs - TotalDIY",
"isPartOf": {
"@id": "https://totaldiy.ie/#website"
},
"primaryImageOfPage": {
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"width": 1200,
"height": 1200,
"caption": "Energizer GU10 Day White Dimmable LED 3.6W 6500K in retail box packaging"
},
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"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://totaldiy.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Electrical",
"item": "https://totaldiy.ie/product-category/electrical/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Light Bulbs"
}
]
},
{
"@type": "WebSite",
"@id": "https://totaldiy.ie/#website",
"url": "https://totaldiy.ie/",
"name": "TotalDIY",
"description": "Hardware Store - Kilcoole",
"publisher": {
"@id": "https://totaldiy.ie/#organization"
},
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"target": {
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},
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
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{
"@type": "Organization",
"@id": "https://totaldiy.ie/#organization",
"name": "TotalDIY",
"url": "https://totaldiy.ie/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://totaldiy.ie/#/schema/logo/image/",
"url": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"contentUrl": "https://totaldiy.ie/wp-content/uploads/TotalDIY-Logo.webp",
"width": 646,
"height": 267,
"caption": "TotalDIY"
},
"image": {
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},
"sameAs": [
"https://www.facebook.com/totaldiy.ie/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://totaldiy.ie"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Electrical",
"@id": "https://totaldiy.ie/product-category/electrical/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Light Bulbs",
"@id": "https://totaldiy.ie/product-category/electrical/light-bulbs/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
152Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 1 |
| /product-category/home-garden/fireside/ | 15 | 1 |
| /product-category/painting/painting-tools/tools-painting-tools/ | 29 | 1 |
| /product-category/plumbing/pipe/ | 15 | 1 |
| /product-category/plumbing/central-heating/ | 15 | 1 |
| /product-category/electrical/light-bulbs/ | 15 | 1 |
Explore the other reputation pillars for TotalDIY
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from TotalDIY, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TotalDIY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://totaldiy.ie to view the most current version of its content and see directly what this company is about and what it offers.