Identity & Authority: Tubs & Tiles – Signal Evidence & AI Readability

Tubs & Tiles

(https://www.tubstiles.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

The most significant authority gap is technical; the schema_json is null across all audited pages, meaning the brand’s leader status is not communicated to search engines via structured data. Furthermore, while the site mentions collaborating with interior design experts, it fails to name these individuals or provide their professional credentials or sameAs links. The technical implementation is functional but lacks the sophisticated authority signals expected of a national flagship brand.

The performance claims are largely grounded in physical retail reality rather than abstract promises. The claim of being a leading supplier is backed by a 12-branch network, and the design service is presented as a tangible appointment-based offering rather than a vague transformation promise. The primary disconnect is the lack of specific design personnel bios to back up the expertise claim.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/showering/shower-valves/ — no schema detected (entity gap)
/customer/account/login/referer/aHR0cHM6Ly93d3cudHVic3RpbGVzLmllLw%2C%2C/ — no schema detected (entity gap)
/checkout/cart/ — no schema detected (entity gap)
/branch-locator/ — no schema detected (entity gap)
/tiles/floor-tiles/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/showering/shower-valves/ 4 1
/customer/account/login/referer/aHR0cHM6Ly93d3cudHVic3RpbGVzLmllLw%2C%2C/ 4 1
/checkout/cart/ 4 1
/branch-locator/ 4 1
/tiles/floor-tiles/ 10 1